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    Environmental Analysis PESTEL

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    Tendai Alfred Kunaka
    This document discusses the principles of environmental analysis for management. It outlines the external environment including political, economic, socio-cultural, technological, ecological, and legal factors. It also discusses the internal and market environments.

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    © All Rights Reserved
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    Environmental Analysis PESTEL

    Uploaded by

    Tendai Alfred Kunaka
    8 views9 pages
    This document discusses the principles of environmental analysis for management. It outlines the external environment including political, economic, socio-cultural, technological, ecological, and legal factors. It also discusses the internal and market environments.

    Original Title

    Environmental Analysis PESTEL

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    © © All Rights Reserved

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    This document discusses the principles of environmental analysis for management. It outlines the external environment including political, economic, socio-cultural, technological, ecological, and legal factors. It also discusses the internal and market environments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views9 pages

    Environmental Analysis PESTEL

    Uploaded by

    Tendai Alfred Kunaka
    This document discusses the principles of environmental analysis for management. It outlines the external environment including political, economic, socio-cultural, technological, ecological, and legal factors. It also discusses the internal and market environments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Principles of

    Management
    Environmental Analysis (PESTEL)
    Introduction
    • An environment refers to factors that either positively or negatively affect the operations
    of an organisation.
    • It consists of the following:
    1) External environment (Macro)
    2) Market / Task environment
    3) Internal environment (Micro)
    • Environmental scanning is the monitoring, evaluation, and dissemination of information
    from the external and internal environments to key people within the corporation.
    External Environment
    • It is sometimes called the uncontrollable environment and posses the greatest challenge to
    managers.
    • It involves the following:
    Political
    Economic
    Socio-cultural
    Technological
    Ecological
    Legal
    Political Environment
    • Political ideology
    • Political stability/instability
    • How Governments do change
    • Relationship between politicians and company executives
    Economic Environment
    • Inflation
    • Interest rates
    • Exchange rates
    • Gross domestic product
    • Disposable income
    Socio-cultural Environment
    • Culture
    • Religion
    • Language
    • Population growth
    • Demographics
    • Health
    Technological Environment
    • Rate of innovation
    • Technological obsolescence
    • Emerging technologies
    • 4th Industrial Revolution
    Ecological Environment
    • Renewable & non renewable resources
    • Pollution
    • Climate change
    • Sustainable environmental management
    Legal Environment
    • Rules and regulations
    • Separation of powers
    • Specific laws such as Labour Act, Competition Act etc.

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