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    Presentation Consumer Behavior Christian Dior Sauvage

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    shankarya17

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    Presentation Consumer Behavior Christian Dior Sauvage

    Uploaded by

    shankarya17
    19 views5 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views5 pages

    Presentation Consumer Behavior Christian Dior Sauvage

    Uploaded by

    shankarya17

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    CONSUMER BEHAVIOR OF

    DEODORANT BUYERS
    By Group 5
    Abhinav (P44002)
    Ashok Kumar (P44009)
    Jitendra Raj (P44024)
    Nitesh Kumar (P44034)
    Saiyam Shekhar 9P44045)
    Shashank Arya (P44047)
    Buying Situation
    Supermarket Local Shop
    Reliance Smart Bazaar D-Mart Local Shop

    Observation timing: Observation timing: Observation timing:


    7 pm to 9 pm 7 pm to 9 pm 6:30 pm to 8:00 pm
    Economic Status: Economic Status: Economic Status:
    High to Upper Middle Income Status High to Upper Middle Income Upper Middle Class to Lower Income
    Status Status
    Buying Environment
    Perimeters Reliance Smart Bazaar D-Mart Local Shop

    Ambience AC stores, dedicated shelves, AC stores, dedicated shelves, No music,unorganized


    lighting and music lighting and music shelves

    Availability of brands Yardley London, Engage, Axe, Yardley London, Engage, Axe, KS, Axe, Park Avenue,
    Brut, Eva, Fogg, Nivia, Brut, Eva, Fogg, Nivia etc. Denver, Engage
    Denver, KS, Park Avenue

    Trained personnel to explain


    Salesperson Attitude - products. Talkative, Friendly

    Payment Method Cash, UPI, Card Cash, UPI, Card Cash, UPI
    Buying Process
    Observations Reliance Smart Bazaar D-Mart Local Shop

    Time Taken 2 to 3 minutes 2 to 3 minutes 1 to 2 minutes

    Offers & discount Buy 1 Get 1, Discounts Buy 1 Get 1, Discounts -


    Preparedness More options to explore More options to explore less option to explore
    different fragrances/ testers different fragrances/ testers fragrance
    available for some brands available for some brands

    Few questions only related No questions asked About specific brand


    Enquiries
    to pricing availability and pricing
    Consumer behavior: Deodorants
    Reliance Smart Bazaar D-Mart Local Shop

    • Buyer was exploring range of • Buyer was exploring range of brands • Buyer comes with a choice in mind
    brands on the basis of fragrance, it on the basis of fragrance, it can be which comes from the awareness set
    can be inferred that buyer seek value inferred that buyer seek value of the range of brands
    according to the subjectivity in the according to the subjectivity in the
    choice of different fragrances. choice of different fragrances. • In some shops, deodorants are
    placed right beside the shop owners,
    • Music was such which created a • Regular announcements makes buyer buyers makes an impulse buying
    relaxing
    Buyer wasenvironment and leisure
    exploring range of brands on theseek value
    basis in discount it
    of fragrance, and offers
    can decision
    be inferred that buyer seek value according to the
    feeling, making buyer to buy more subjectivity
    offered on products,
    in the making
    choice of different fragrances.
    range of products unconscious choice of buying • Very few buyers as there were very
    products in bulk quantities few choices available
    • Bright lights promoted focus of
    buyers towards the packaging and • Bright lights promoted focus of buyers • Buying environment made buyers to
    alerted about discounts towards the packaging and alerted seek particular products, shop owner
    about offers had to talk sweet to make buyer
    comfortable in order to buy or
    explore more

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