TOPICS

01 02 03 04
Data Visualization Four key purposes Advantages and Different Visual
of Data Disadvantages of Elements
Visualization Data Visualization
Data Visualization
It is the representation of data through use of
common graphics, such as charts, plots,
infographics and even animations. These visual
displays of information communicate complex
data relationships and data-driven insights in a
way that is easy to understand.
Four Key Purposes of Data Visualization
04
03 Everyday Dataviz
02 Visual Discovery
Idea Illustration
01
Whereas data scientists do
Idea Generation most of the work on visual
It is the process of using exploration, managers do
It assists in conveying an idea, visualizations to get insight most of the work on
such as a tactic or process. It is more quickly. everyday visualizations.
commonly used in learning
Data visualization is commonly settings, such as tutorials, It also allows better This quadrant comprises the
used to spur idea generation certification courses, centers of decision-making by basic charts and graphs you
across teams. They are excellence, but it can also be enabling the exploration of normally paste from a
frequently leveraged during used to represent organization data through interaction spreadsheet into a
brainstorming or design structures or processes, with charts, images and presentation. They are
thinking sessions at the start of facilitating communication graphics. usually simple—line charts,
a project by supporting the between the right individuals for
bar charts, pies, and scatter
collection of different specific tasks.
plots.
perspectives and highlighting
the common concerns of the
collective.
Advantages of Data Visualization

Better Analysis and Quicker

Intuitive Simple Data Sharing
Decision
Many people find visuals easier to Visualization can simplify complex data, Visualizations can make it easier to identify
understand quickly than just numbers or making it easier to understand, and can patterns, outliers, and trends in the data. The
written explanations. make sharing the data easier. easier that data is to understand and analyze, the
quicker people can draw their conclusions and use
it to make decisions.
Disadvantages of Data Visualization

Improper Visualization Incorrect conclusions Inexact

If designed improperly, visualizations may not

accurately represent the data. This can lead to confusion
If visualizations are unclear or confusing, people may Visualizations that are not properly labelled may
and issues down the line if you use that improper viz to
draw different conclusions from the same graphic. lead viewers to inexact conclusions.
do analysis and draw conclusions.
 280,890
LINE GRAPH Latest number of acquired
customers

It is used to display the WHEN TO USE LINE GRAPH?

This type of chart helps measure how
continuous data and it is
different groups relate to each other.
useful for predicting future This type of chart is also effective for
demonstrating progression, making
events over time.
them suitable for scenarios like project
timelines, production cycles, or
population growth.

8
New branches opened year-to-
3 out of 5 date
customers are satisfied with our
services
 FLOWCHART
It helps organize the steps, decisions or actions in a process from beginning to end. They often include more than one starting
point or endpoint, displaying different paths you can take in a process to get from start to finish.

WHEN TO USE
FLOWCHART?

People often use flowcharts to depict

complex situations. They use special shapes
to illustrate different parts of the process,
and they typically include a legend to
explain what each shape means.
PIE CHART
A common but limited type of visualization is the pie chart.
It is a circular, statistical graphic that divides data into slices.
Each slice represents a percentage or proportion of the
whole.

WHEN TO USE PIE CHART?

This classic chart is effective when you want to illustrate the

proportion of each category in the dataset. However, remember not
to use these types of charts for large datasets, as too many slices can
create confusion. The chart is suitable when you have limited
categories, ideally less than six or seven.

Professionals can use pie charts in business presentations to

demonstrate population segments, market research responses and
budget allocations.
GANTT
CHART

Gantt Charts is used to illustrate project schedules. The

horizontal axis represents the timeframe for the project
in days, weeks, months or years. The chart displays
each project task as a bar on the vertical axis. The
length of the bar depends on the start and end date of
the task, but sometimes there is also a vertical line for
the current date.
WHEN TO USE GANTT CHART?

Project managers use Gantt charts to monitor

the progress and completion status of each task.
 WATERFALL
CHART
WHEN TO USE WATERFALL
CHART?

It is like a visual story that helps

This type of visualization helps
you see how different things add up communicate the sequential impact of
to a final result. It explains how an various factors on a total value. The
initial value is affected by a series chart helps visualize the changes in
the data and understand the flow of
of intermediate positive and values.
negative values.

The waterfall chart receives its name

due to its shape as it shows cascading
effects.
GEO CHART
Geo charts are a type of visualization that represent data on
a map. They show spatial information, such as the
distribution of values across different regions, countries, or
states.

WHEN TO USE GEO CHART?

If you want to analyze geographic information in your data, you can

use these types of charts to discover hidden patterns and trends.
Each region, such as a country, state, or district, is shaded or colored
based on the magnitude of the variable presented.
TREEMAP
Treemaps are hierarchical charts that allow you to visualize
data as nested rectangles. These rectangles or branches
convey the structure and distribution of data, making
treemaps useful for visualizing categorical and hierarchical
relationships.

WHEN TO USE TREEMAP?

Apart from visualizing hierarchical data, this type of

visualization helps to illustrate part-to-whole relationships
within a dataset, demonstrating how each category contributes
to the overall composition.
THREE-DIMENSIONAL
RECTANGULAR MAP
This type of map is an upgraded version of the point
map. Points can vary in all shapes, including such
three-dimensional rectangles.

WHEN TO USE 3D
RECTANGULAR MAP?

All scenarios of the point map. It focuses more on the

geographical distribution of specific objects, such as real
estate construction projects.
 A regional map is also called a
filling map. It can be displayed
by country, province, city,
district or even some
customized maps. Data sizes is
known through shades of color

REGIONAL
or different colors on the map.

MAP
WHEN TO USE
REGIONAL MAP?

Used in distribution of some feature in

different regions. It can realize the step-by-
step drilling from the province to the city. And
it can use different colors or labels for
different characteristics.
FLOW
MAP

Flow maps are often used to visualize origin-destination

flow data. The origin and destination can be points or
surfaces. The interaction data between the origin and the
destination is usually expressed by a line that connects the
geometric center of gravity of the space unit. The width or WHEN TO USE FLOW MAP?
color of the line indicates the flow direction value between
the origin and the destination. Each spatial location can be Used to show inter-regional trade, traffic
either a origin or a destination. flow, population migration, shopping
consumption behavior, communication
information flow, aviation routes, etc.
STEM AND LEAF PLOT

In the stem and leaf plot, the data are organized from least
value to the greatest value. The digits of the least place
values from the leaves and the next place value digit forms
the stems.

WHEN TO USE STEM AND

LEAF PLOT?
A stem-and-leaf plot is used most when the number of data values is
large, and it allows you to easily calculate the mode and the median
of a data set.
 FREQUENCY The table shows the number of pieces
of data that falls within the given
interval.

TABLE
WHEN TO USE FREQUENCY
TABLE?
A frequency table is used to display
qualitative data. It uses wedges in a circle to
represent the relative frequency of each ​
category, which is the number of data values
in the category. The size of each wedge is
proportional to the relative frequency of the
Frequency tables are helpful to category it represents.
understand which options occur
more or less often in the dataset.
This is helpful for getting a better
understanding of each variable and
deciding if variables need to be
recoded or not. There is no formula
for a frequency table since it reports
the count of each option in a
variable.