Business Creation And Growth

(GST302) PowerPoint Presentation

 Problem definition
 Innovativeness of the proposed
1. Name: ROTIFA AKINOLA
EMMANUEL solution
2. Matric Number:
NOU193137381  Feasibility of the proposed solution
3. Study Centre: Gombe Study  SWOT analysis and strategy
Centre
4. Programme: BSc. Environmental  Financial analysis and
Health Science
5. Level: 500L sustainability
6. Phone Number: 07064275143  Potential impact and sustainability
7. Email address:
[email protected]

GETWISE POULTRY FARM BUSINESS PLAN

INCUBATION CENTRE: NORTH EAST
The proposed poultry farm business MISSION AND VISION
addresses several key problems in line with STATEMENT OF THE INTENDED
the Sustainable Development Goals (SDGs). BUSINESS
It tackles issues related to hunger and poverty
by providing a sustainable source of nutrition VISION STATEMENT
through chicken and egg production. Our vision is to become one of the
Additionally, it contributes to SDG 8 by
creating employment opportunities for local
leading commercial poultry farm
communities. The business prioritizes food and egg production branch in other
safety and security, thereby aligning with states in Nigeria and global stage.
SDG 2. Furthermore, it emphasizes
MISSION STATEMENT
biosecurity measures to prevent disease
outbreaks, aligning with SDG 3's goal of We’re on a mission to end hunger
promoting well-being. By supporting local and poverty in a sustainable way
farmers and the community, the business
aligns with SDG 1's aim of eradicating by ending malnutrition, supporting
poverty and SDG 12 by promoting unemployment, and investing
responsible consumption and production alongside local farmers, and their
practices.
communities.
The proposed poultry farm business stands out for its innovativeness in several key
aspects:

1. Biosecurity Measures: One of the most innovative features of this venture is its rigorous
approach to biosecurity. Implementing strict protocols such as foot baths for visitors,
thorough vehicle disinfection, and comprehensive staff training in biosecurity practices
demonstrates a commitment to preventing disease outbreaks. This level of attention to health
and safety sets the business apart in the industry.

2. Technology Integration: The use of internet technology and software to monitor and
manage various aspects of poultry farming is forward-thinking. It allows for real-time
tracking of bird health, growth progress, and inventory management. This tech-savvy
approach enhances efficiency and productivity.

3. Sustainable Livelihoods: The business's mission to support unemployment and invest in

local communities showcases its innovative approach to addressing social challenges. By
providing employment opportunities and working alongside local farmers, it contributes to
the creation of secure livelihoods, aligning with broader sustainability goals.
4. Diverse Product Range: Offering a range of poultry products, including specialty eggs
and free-range chicken products, reflects an innovative approach to diversifying revenue
streams. This not only caters to a broader customer base but also responds to evolving
consumer preferences for healthier and more sustainable options.
5. Digital Marketing and Application: The plan to create a dedicated application for the
farm is forward-looking. In an increasingly digital world, this approach offers convenience
and accessibility for customers, allowing them to place orders, access information, and
engage with the farm seamlessly.
Overall, the proposed poultry farm business demonstrates innovativeness in its commitment
to biosecurity, technology integration, social impact, product diversification, and customer
engagement. These innovative elements position it well for long-term success and growth in
a competitive industry.
The proposed poultry farm business demonstrates strong feasibility
based on several key factors:
Market Demand: The demand for poultry products, including chicken
and eggs, remains consistently high due to their nutritional value and
versatility. With a diverse product range that caters to various consumer
preferences, the business is well-positioned to tap into this robust
market demand.
Location: Situated in Gombe, Gombe State, Nigeria, the business
benefits from a strategic location with access to both local and regional
markets. Proximity to target customers and suppliers is essential for
cost-effective operations.
Biosecurity Measures: The emphasis on biosecurity measures is a
critical factor in ensuring the health and safety of the poultry stock. This
proactive approach reduces the risk of disease outbreaks, minimizing
potential losses and maintaining product quality.
Technology Integration: Leveraging technology for monitoring and management enhances

operational efficiency. Real-time data on bird health and growth allows for informed decision-

making and optimal resource utilization, contributing to cost savings and improved productivity.

Diverse Product Range: Offering a range of poultry products, including specialty eggs and free-

range chicken products, diversifies income streams. This not only caters to a broader customer base

but also capitalizes on evolving consumer preferences for healthier and ethically produced options.

Sustainability: The business's commitment to supporting local communities, creating employment

opportunities, and investing in sustainable practices aligns with current trends and expectations.

Consumers increasingly favor businesses with a strong social and environmental focus.

Financial Preparedness: The startup budget and expenditure plan indicate a well-thought-out

financial strategy. The combination of personal savings, family loans, and bank financing

demonstrates a practical approach to securing the necessary capital for the business's launch.
Market Strategy: The marketing plan, including the use of digital marketing and a dedicated

application, demonstrates a modern and customer-centric approach. It enhances the visibility of the

business and facilitates customer engagement and retention.

Legal and Regulatory Compliance: The business acknowledges the importance of adhering to

relevant regulations and obtaining the necessary licenses and permits. Compliance reduces legal

risks and ensures a smooth and lawful operation.

Risk Management: The recognition of potential risks, such as theft and mismanagement, shows a

proactive stance toward risk management. Implementing measures to mitigate these risks will further

strengthen the business's feasibility.

In conclusion, the proposed poultry farm business exhibits strong feasibility in terms of market

demand, location, biosecurity measures, technology integration, product diversification,

sustainability, financial preparedness, market strategy, legal compliance, and risk management.

These factors collectively position the business for success and growth in the poultry industry while

addressing critical issues related to food security, employment, and community development.
 SWOT ANALYSIS
The Poultry farm business is a growing business that continues to grow as
the population grows. People are conscious of what they now eat, and
chickens and the eggs they lay are highly nutritious.
Poultry farmers are often affected by diseases where there is poor handling
of the birds, these diseases (Salmonella) can wipe out all the birds if not
handled and reported properly and quickly.
The need to conduct a SWOT analysis is essential.
The SWOT analysis that needs to be conducted involves the following:
 Strength: Bio security measure will be put in place to prevent disease

outbreak. Foot bath for visitors and workers will be put in place at the
entrances. Every vehicle coming into the facility will also pass through a
bath and get sprayed. All quality control standards will be adhered to
strictly so as to produce a world class standard. Animals and materials will
be kept away from the poultry pens. Bio security training will be
mandatory given to attendants and other staff.
 Weakness: Pilfering shrinkages, indulgence,
misappropriation are few of the several epidemic that
constantly plaque poultry in Nigeria. Workers steal eggs,
birds, feed, money and even drugs if they are not properly
monitored. Sales agents and drivers could sell at different
prices and report differently. Effective management of this
ends are critical factor.
 Opportunities : We have perfected our sale and marketing
strategies first by networking with agriculture merchants and
businesses that rely on daily supply of chicken and eggs from
the poultry farms and egg production industry that are likely to
become our customers.
 Threat: Watering and water source is of great importance,
Foul water source or water getting contaminated in poultry
house signifies that the farm will fail. Water should be
managed to ensure that clear and clean water is available for
bird at labium.
INCOME PROJECTION
Sources of Income
Below are the sources of income, we intend to explore to
generate income for Getwise Poultry Farms;
 Raising, processing and marketing chicken on a commercial

level
 Table eggs produced by battery chicken (white)
 Hatching eggs
 Specialty eggs
 Table eggs produced by free-range chickens
MARKETING PLAN
A marketing plan is a comprehensive document or blueprint that
outlines the advertising and marketing efforts for the coming year. It
describes business activities involved in accomplishing specific
marketing objectives within a set time frame.
This involves the following:
 Financial data
 Sales and distribution
 Advertising, sales promotion
 Market data

To develop a good market strategy, the following has to put in place;

 What are you selling?
 How much does it cost?
 What is the target market?
 How will the product be distributed?
 How will the target market know and be lured to buy of the

product?
 FINANCIAL PROJECTIONS AND COSTING
When it comes to calculating the cost of starting a commercial poultry farm, there
are some key factors that should be noted. The different type of birds to be raised in
a commercial poultry farm determines the total cost of selling the business. The
amount to lease/buy acres land in Gombe, Gombe State, the amount to buy poultry
equipment and vaccines, the amount to pay as salaries to workers, cost of hiring
consultants, cost of advertisement in different radio and television stations and also
how widely accepted our products are.
 START-UP BUDGET AND EXPENDITURE
The amount /cost will depend on the approach and scale you want to undertake.
The start-up can either be low or high depending on someone goals: vision and
aspiration for the business. The tools and equipment that will be used are nearly the
same cost everywhere.
 Below are some basic areas we will spend or start-up capital in setting
up our commercial poultry farm:
The total fee for incorporating N225000.
the business at Gombe, Gombe
State.

The amount needed to acquire lease N300000

of farmland

The amount required for preparing N200000

the farmland (poultry fencing etc)

Legal expenses for obtaining N50000

licences and permits
Marketing promotion expenses N50000
for the grand opening of Bill

The total cost for hiring Business N50000

Consultant

The total cost for payment of N50000

Insurance Policy covers

The amount required for the N300000

purchase of the first set of chicken

The cost of acquiring the required N1,000,000

working tools and
equipment/machines/hatchery
Operational cost for the first three N500000
month(salaries of employers,
payment of bills et al
The cost of launching an official N20000
Social Media page

Additional expenditure (business N20000

cards e.t.c)

Going by the report from detailed research and feasibility studies

conducted, we will need an average sum of two million seven
hundred and sixty-five thousand naira only.
N 2, 765, 000
N.B: I have been able to generate about N1, 000, 000 (Personal
savings N2, 000, 000 and soft loan from family members N800, 000)
and l am at the final stages of obtaining a loan facility of N2 Million
from my bank (micro – finance bank). All the papers and documents
have been signed and submitted, the loan has been approved and any
moment from now my account will be credited
 TARGET MARKET

We are interested to sell our products to people that deals with poultry and
poultry services, those that sell younger chicks in bulk and in retails, those
that sells poultry eggs in bulks and retails and also those that sells chicken
and frozen foods. We also have fowls for New Year and Christmas.
 MARKETING STRATEGY

We are looking forward to spend like N180,000 to publicize our farm and
products by advertising using many platforms like radio and TV channels,
social media marketing such as facebook, instagram, blogs and ads. We are
also looking forward to create an application for farm for easy access of
our services online and ordering of our products.
The proposed poultry farm business has the potential for significant impact and
long-term sustainability in several key areas:
1. Food Security: The production of chicken and eggs addresses food security
concerns by providing a consistent and reliable source of high-quality protein to
local and regional markets. This contributes to improved nutrition and reduces the
risk of food shortages, aligning with Sustainable Development Goal 2 (Zero
Hunger).
2. Employment Generation: By creating job opportunities in the local community,
the business supports Sustainable Development Goal 8 (Decent Work and Economic
Growth). It offers stable employment for individuals involved in various aspects of
poultry farming, from farm management to sales and marketing.
3. Livelihood Improvement: The business's mission to invest alongside local
farmers and communities supports Sustainable Development Goal 1 (No Poverty).
By purchasing supplies from local suppliers and partnering with nearby farmers, it
contributes to the economic well-being of the region.
4. Health and Nutrition: The emphasis on biosecurity measures ensures the
production of safe and healthy poultry products. This directly impacts the well-
being of consumers, as access to safe and nutritious food is a fundamental
component of good health (Sustainable Development Goal 3).
5. Environmental Responsibility: The commitment to responsible consumption

and production practices aligns with Sustainable Development Goal 12. By

adhering to sustainability standards and minimizing waste, the business reduces its

environmental footprint and contributes to a cleaner environment.

6. Community Development: The business's focus on supporting local

communities and farmers fosters social cohesion and development (Sustainable

Development Goal 11 - Sustainable Cities and Communities). Investments in

community infrastructure and livelihoods can lead to improved living conditions.

7. Economic Growth: As the business expands and diversifies its product range, it

can contribute to broader economic growth in the region. Increased sales and

revenue can stimulate economic development and investment (Sustainable

Development Goal 8).

To ensure the long-term sustainability of the business, it's essential to:
1. Maintain High Standards: Continue to uphold strict biosecurity measures,
product quality, and ethical farming practices to meet consumer expectations and
regulatory requirements.
2. Invest in Training: Provide ongoing training for employees and farmers to
enhance their skills and knowledge in poultry farming and sustainable practices.
3. Environmental Responsibility: Implement eco-friendly practices, such as
waste management and resource conservation, to minimize the environmental
impact of poultry farming.
4. Community Engagement: Foster strong relationships with local communities,
suppliers, and partners to create a mutually beneficial ecosystem that supports
long-term growth.
5. Market Adaptation: Stay attuned to evolving consumer preferences and
market trends to adjust product offerings accordingly, ensuring continued
relevance and competitiveness.
By addressing these aspects and remaining committed to its core values and
mission, the proposed poultry farm business can achieve a sustainable and positive
impact on the local community, the environment, and the broader goals of
sustainable development.