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    21 BBA028 Sahil

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    sahilrana1982001

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    21 BBA028 Sahil

    Uploaded by

    sahilrana1982001
    6 views10 pages

    Original Title

    21BBA028sahil

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    6 views10 pages

    21 BBA028 Sahil

    Uploaded by

    sahilrana1982001

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Business Level Strategy

    An introduction to business level strategies


    involves understanding the purpose,
    positioning, and cost leadership tactics of an
    organization. It encompasses the strategic
    decisions made at the top management level
    to gain a competitive advantage and achieve
    long-term success.

    BY SAHIL
    ROLL NO. 21BBA028
    Purpose of Business Level
    Strategies
    Business level strategies serve as the
    roadmap for achieving competitive
    advantage and organizational goals. They
    delineate the path for creating and
    sustaining a market position, setting the
    direction for the entire business. Effective
    strategies enable companies to differentiate
    themselves in the market and achieve long-
    term success.
    Positioning as a Business Level Strategy
    Product Differentiation Target Market Focus Competitive Advantage

    Positioning involves creating a Positioning also involves Positioning aims to create a


    unique image and identity for a identifying and targeting specific competitive advantage by
    product in the minds of the customer segments. By focusing establishing a strong and
    customers. This can be achieved on the needs and preferences of favorable position in the market.
    through product differentiation, the target market, a company can This can be achieved by
    which highlights the distinct position its product or service in emphasizing the unique value
    features and benefits of the a way that resonates with those proposition and benefits offered
    product. customers. by the product or service.
    Cost leadership as a business level strategy

    Economic Efficiency Large-scale Supply Chain


    Production Optimization
    Minimizing production and
    operational costs to offer Utilizing economies of scale Streamlining supply chain
    products or services at a to reduce per-unit costs, processes to eliminate waste
    lower price point compared allowing for competitive and inefficiency, ultimately
    to competitors. pricing while maintaining driving down overall
    profitability. expenses.
    Tactics for implementing cost leadership
    strategy
    Efficiency in Operations Economies of Scale
    Streamline processes to reduce production costs. Expand operations to benefit from volume
    discounts.

    Supplier Negotiations Investment in Technology


    Secure favorable terms to lower input costs. Utilize automation and innovation to drive down
    expenses.
    Timing as a business level strategy

    1 Market Entry
    Determining the opportune moment to enter a market based on demand and competition.

    2 Product Launch
    Timing the release of a new product to coincide with consumer demand and trends.

    3 Strategic Alliances
    Aligning partnerships at the right time to leverage market opportunities and resources.
    Importance of Timing in Business Level
    Strategies

    Strategic Alignment Market Entry Product Launch


    Timely execution aligns activities The right timing for market entry Launching products at the right
    with market trends, increasing can maximize opportunities and time can lead to higher adoption
    competitiveness. minimize risks. rates and sales.
    Tactics for Implementing Timing Strategy

    Market Research Competitor Analysis Consumer Behavior


    Study
    Conduct thorough market Analyze competitors' strategies
    research to identify optimal and timing of product releases Study consumer behavior
    timing for product launches. to find market gaps. patterns to align timing with
    peak buying seasons and trends.
    Key Takeaways from Business Level
    Strategies

    3 ROI Cost Leadership


    Focus Profitability Competitive Advantage
    Emphasize on a specific market Enhance overall return on Reduce costs to gain a competitive
    segment. investment. edge.
    Type of Tactics
    • Strategic Planning: Utilizing market analysis and long-term
    vision to guide business decisions
    • Resource Allocation: Efficiently assigning resources to
    maximize productivity and profitability
    • Performance Measurement: Implementing KPIs and metrics
    to evaluate and improve business performance

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