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    Social Not For Profit Marketing

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    Hitesh Gupta
    This document discusses social marketing and not-for-profit marketing. It defines social marketing as using marketing principles to promote ideas, attitudes and behaviors for public benefit rather than private profit. The goal of social marketing is to improve public health or safety through communication objectives, targeting audiences, and compelling messages. Not-for-profit marketing also aims to create social value but is more focused on specific, measurable outcomes for identified audiences. While there is overlap between social, not-for-profit and commercial marketing, social marketing can be used alongside other approaches to create behavioral change. The document reviews research methods, key findings, conclusions and suggestions regarding social and not-for-profit marketing strategies.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Social Not For Profit Marketing

    Uploaded by

    Hitesh Gupta
    29 views15 pages
    This document discusses social marketing and not-for-profit marketing. It defines social marketing as using marketing principles to promote ideas, attitudes and behaviors for public benefit rather than private profit. The goal of social marketing is to improve public health or safety through communication objectives, targeting audiences, and compelling messages. Not-for-profit marketing also aims to create social value but is more focused on specific, measurable outcomes for identified audiences. While there is overlap between social, not-for-profit and commercial marketing, social marketing can be used alongside other approaches to create behavioral change. The document reviews research methods, key findings, conclusions and suggestions regarding social and not-for-profit marketing strategies.

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    Social Not for Profit Marketing

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    This document discusses social marketing and not-for-profit marketing. It defines social marketing as using marketing principles to promote ideas, attitudes and behaviors for public benefit rather than private profit. The goal of social marketing is to improve public health or safety through communication objectives, targeting audiences, and compelling messages. Not-for-profit marketing also aims to create social value but is more focused on specific, measurable outcomes for identified audiences. While there is overlap between social, not-for-profit and commercial marketing, social marketing can be used alongside other approaches to create behavioral change. The document reviews research methods, key findings, conclusions and suggestions regarding social and not-for-profit marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    29 views15 pages

    Social Not For Profit Marketing

    Uploaded by

    Hitesh Gupta
    This document discusses social marketing and not-for-profit marketing. It defines social marketing as using marketing principles to promote ideas, attitudes and behaviors for public benefit rather than private profit. The goal of social marketing is to improve public health or safety through communication objectives, targeting audiences, and compelling messages. Not-for-profit marketing also aims to create social value but is more focused on specific, measurable outcomes for identified audiences. While there is overlap between social, not-for-profit and commercial marketing, social marketing can be used alongside other approaches to create behavioral change. The document reviews research methods, key findings, conclusions and suggestions regarding social and not-for-profit marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    Social not for profit marketing

    Hitesh Gupta psom-A

    CONTENT

    Introduction Objective Research methodology Conclussion Suggesstion Limitation

    INTRODUCTION

    Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Kotler and Andreasen had defined social marketing as "differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing also creates social value and it also uplifts the benefits from the barriers.

    Social marketing requires the adaptation of commercial marketing techniques and tools, and the adoption of the marketing philosophy

    Social marketing is not an education campaign or legislative change Not all public sector marketing is social marketing There is a considerable overlap between social marketing, not-for-profit marketing, profit marketing, pro-social marketing, cause marketing and other forms of marketing. Social marketing can coexist with other forms of social change agendas.

    OBJECTIVE

    In social marketing, the goal is to improve a condition of public health or safety. Attention must be given to communication objective, identify a target audience, design a compelling message, find support for it and look for success indicators. Social marketing involves spending some amount of money but not necessarily a lot. It should lay emphasis on promotion of merit goods as compared to non-merit goods. Social Marketing works to help people change their behaviors to become healthier or to improve society or the world in some way.

    Social marketing provides a technique and a process for effectively making changes. It generally consists of 5 steps: Research, Plan, Design, Execute, and Evaluate. The objectives of nonprofit marketing are more focused and specific, and the best-formulated objectives express results as measurable outcomes. The non-profiteers must identify a specific audience being addressed; state a measurable outcome, set an attainment level, and must set a timeframe. Marketing must be defined from a business viewpoint that will guide managers in business and nonprofit organizations in carrying out their marketing tasks.

    Research methodology

    The data is based on secondary data .Research type we use in descriptive data We find the data in books, website, Journals. An iterative procedure was used for the review and annotation. We sought articles about social; marketing and not for profit marketing and/or their ventures, articles that compared profit or nonprofit marketing or their ventures.

    Research design is descriptive in nature. Preference of people is analyzed and quantified to know the factors responsible for their preference. Further preference is quantified in terms of organized and unorganized retail formats. Data Collection Sources: Secondary Data: Information regarding the project, secondary data was also required. These data were collected from various past studies and other sources like magazines, newspapers, books , journals, articles etc.

    KEY FINDING

    Non-profit branding are occupying areas of increased importance. Social marketing has done tremendous growth with the policy of social media marketing. Non- profit organizations does not work on the motive of gaining profit but for the sake of satisfaction level of customers. The ultimate product of any social marketing is changing in their behaviors.

    CONCLUSION

    In this study, we found that the social or not for profit marketing both are preferable. But generally consumers see the satisfaction level of the product & as per the product & the schemes, it differs. The strategy of doing social marketing differs but generally technology is preferred like social media networking sites as it has got popularity. The study for the how frequently the behaviors of the target audiences get changed. It helps in designing, implementing, and control of programs to influence the acceptability of product planning. It focuses on improving the personal welfare and that of their society.

    It also balances the needs of the organization as well as its clients. It concluded that social marketing can operate in conjunction with both social as well as non-profit marketing. Whereas non-profit marketing activities are held by non-profit organizations like asha, aids awareness camps. It does not mean that all public sector marketing will be social marketing; it also involves government organizations like NGOS running in various rural areas for the upliftment of non-profit

    SUGGESTION

    It can bring about community change but should not be considered as a solution for social change campaigning. Social marketing lay emphasis on promotion of merit goods rather demerit goods. The organizations should also focus on non-profit marketing so to increase interactivity and achieve the self-esteem As there is a bottle neck competition between Organized & Unorganized, it is necessary to take measure steps to overcome the area of downfall in Unorganized with respect to Organized.

    The non-profiteers must properly follow the steps for need assessment so that they may fulfill the needs of the organizations. The non-profit organizations should also bring about behavioral changes. Social as well as non-profit marketing should be done in both rural and urban areas. And online social marketing with referring to social media marketing should be focused as it is going to be more popular. Develop and implement a social marketing intervention via a social networking website and evaluate its effectiveness

    LIMITATION

    The social marketing is very dynamic in itself so little hard to find stable results. Its strategies changes rapidly which makes tough to study and evaluate. Customer satisfaction is directly related to social marketing which lead to change in preference and taste from customer to customer as per stability. Cannot be depicted by studying and taking small sample size and limited market size. Include large no of companies i.e size of company is more and not easy to cover to study and analyse and depict stable result.

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