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    Data Mining ppt-1

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    Nandni Arya
    This document discusses data mining including its definition, techniques like association rules and clustering, advantages like helping decision making, and disadvantages like privacy concerns. It covers topics like data preparation, the knowledge discovery process, and provides examples of how data mining can be used.

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    © All Rights Reserved
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    Data Mining ppt-1

    Uploaded by

    Nandni Arya
    13 views16 pages
    This document discusses data mining including its definition, techniques like association rules and clustering, advantages like helping decision making, and disadvantages like privacy concerns. It covers topics like data preparation, the knowledge discovery process, and provides examples of how data mining can be used.

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    Data mining ppt-1

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    This document discusses data mining including its definition, techniques like association rules and clustering, advantages like helping decision making, and disadvantages like privacy concerns. It covers topics like data preparation, the knowledge discovery process, and provides examples of how data mining can be used.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views16 pages

    Data Mining ppt-1

    Uploaded by

    Nandni Arya
    This document discusses data mining including its definition, techniques like association rules and clustering, advantages like helping decision making, and disadvantages like privacy concerns. It covers topics like data preparation, the knowledge discovery process, and provides examples of how data mining can be used.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    This Photo by Unknown Author is licensed under CC BY

    • DATA MINING…
    Submitted To:-
    Submitted By:-
    Ms. Varsha Sharma Nandni
    CONTENT

    Introduction to data mining


    Data preparation
    Knowledge discovery in data process
    Data mining techniques
    Advantages of data mining
    Disadvantages of data mining
    Conclusion
    DATA , INFORMATION, KNOWLEDGE & DATABASE

    Data :- Raw fact and figure is called data.


    Information :- process format of data is called information.
    Knowledge :- The concept of understanding information is called knowledge.
    Database :- A database is the systematic collection of data.
    WHAT IS DATA MINING?

    Data mining is also called knowledge discovery in data(KDD).


    Data mining is the process of extracting useful information from large
    amount of data in order to take decision.
    Data mining is extraction of useful patters form data sources, e.g.,
    databases, texts, web, image.
    Patterns must be:
    valid, useful, understandable
    DATA PREPARATION

    All data mining technic required Data preparation . The data preparation means
    to transfer data in appropriate format so that it can produce better model . Be
    preparing the data, the error prediction rate is also low.
    KNOWLEDGE DISCOVERY IN DATA: PROCESS

    • Data Cleaning :- Data cleaning is the process of removing incorrect , corrupted ,


    incorrectly formatted duplicate, or incomplete data .

    • Data Selection :- In this step, the data related to the analysis is retrieved from the data collection
    by decide it.

    • Data Transformation :- In this step the data is transferred in such an appropriate form which is
    the requirement of the mining process .

    • Data Mining :- IN this step apply the data mining technique to extract the useful information or
    pattern from data .

    • Pattern Evaluation :- In this step the data pattern is evaluated.


    • Knowledge Presentation :- In this step, data mining results are represented by using
    visualization tools.
    DATA MINING TECHNIQUES

    • Association rule
    • Clustering
    • Sequential patterns
    ASSOCIATION RULE

    In this process the identify the


    relationship between data items of
    large sets. It is also determine that
    which item is frequently buy.
    For example:- Market basket analysis
    Items that people buy frequently are
    kept around. This Photo by Unknown Author is licensed under CC BY-NC-ND
    CLUSTERING

    In this technique, objects are grouped


    on the basis of similar index, objects
    which are similar, grouped in a cluster
    and dissimilar objects are grouped in
    another cluster .

    This Photo by Unknown Author is licensed under CC BY-SA-NC


    SEQUENTIAL PATTERN

    It is useful for identifying trends, or


    regular accuracy of similar events .
    For example :- With customer buy a
    particular collection of products
    together at different time of the year.
    ADVANTAGES OF DATA MINING:-

    Organizations obtain knowledge base data with the help of data mining
    techniques.
    Data mining helps in decision making of the organization.
    Financial institutions and banks identify defaulters with the help of
    data mining .
    DISADVANTAGES OF DATA MINING:-

    Many times the company sells the important information of the customer to
    other companies for money.
    Many E-commerce company gets to know in which time period the user comes
    online or transacts based on historical data patterns .
    Data mining analytics software is difficult to operate and requires knowledge
    base training of the user .
    The accuracy of data mining technic is not 100% .
    Information is misused.
    CONCLUSION

    Until now , we have used some techniques in data mining.


    In general, to take knowledge from the data, we first need to determine the objective ,
    what do we want from the data, we can make overview, describe the data . After that, we
    can use the data mining techniques to extract the information from data and take decision.
    THANK YOU…

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