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    Distribution Channels

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    Bianca Martinez
    The document discusses distribution channels and intermediaries that help make products available to final consumers. It describes direct and indirect marketing channels and different types of intermediaries like wholesalers and retailers. It also discusses supply chain management, retailing, wholesaling and distribution channel decisions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Distribution Channels

    Uploaded by

    Bianca Martinez
    18 views11 pages
    The document discusses distribution channels and intermediaries that help make products available to final consumers. It describes direct and indirect marketing channels and different types of intermediaries like wholesalers and retailers. It also discusses supply chain management, retailing, wholesaling and distribution channel decisions.

    Original Title

    Distribution+Channels

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    The document discusses distribution channels and intermediaries that help make products available to final consumers. It describes direct and indirect marketing channels and different types of intermediaries like wholesalers and retailers. It also discusses supply chain management, retailing, wholesaling and distribution channel decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views11 pages

    Distribution Channels

    Uploaded by

    Bianca Martinez
    The document discusses distribution channels and intermediaries that help make products available to final consumers. It describes direct and indirect marketing channels and different types of intermediaries like wholesalers and retailers. It also discusses supply chain management, retailing, wholesaling and distribution channel decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    PRODUCT PLACING

    DISTRIBUTION CHANNEL
    DISTRIBUTION CHANNELS OR MARKETING
    INTERMEDIARIES
    • IS A SET OF INTERDEPENDENT ORGANIZATIONS THAT HELP MAKE PRODUCTS AVAILABLE
    FOR USE OR CONSUMPTION BY THE FINAL CONSUMERS.
    • IMAGINE THIS: IF THE MANUFACTURER SELL ITS PRODUCT DIRECTLY TO CUSTOMERS, IT
    WILL HAVE TO DEAL WITH EACH CUSTOMER INDIVIDUALLY, INCREASING ITS CONTACT
    WITH CUSTOMERS. THE CUSTOMERS WILL ALSO HAVE TO GO TO DIFFERENT
    MANUFACTURERS IN ORDER TO BUY THE GOODS THEY NEEDS
    • ON THE OTHER HAND, BY EMPLOYING DISTRIBUTION CHANNELS OR MARKETING
    INTERMEDIARIES, A MAANUFACTURER ONLY DEALS WITH ONE OR A FEW DISTRIBUTORS,
    AND THE CUSSTOMERS CAN BUY THEIR FAVORITE ITEMS FRON ONE OR TWO STORES ONLY
    DISTRIBUTION CHANNELS OR
    INTERMEDIARIES THAT BENEFITS THE
    MANUFACTURERS.
    • INFORMATION PROVIDER
    • PRODUCT PROMOTION
    • PHYSICAL DISTRIBUTION

    BENEFIT CUSTOMERS
    • MATCHING DEMANDS AND SUPPLIES
    • MERCHANDISING
    • SALES PROMOTION
    CHANNEL LEVELS

    • DIRECT MARKETING CHANNEL- HAS NO INTERMEDIARY LEVELS BECAUSE


    COMPANY SELLS DIRECTLY TO CONSUMER USING THEIR OWN STORE OR ONLINE
    STORE.
    • INDIRECT MARKETING CHANNEL-INVOLVES ONE OR MORE INTERMEDIARIES
    • A. MANUFACTURERS MAY BRING THEIR PRODUCTS DIRECTLY TO RETAILERS OR
    MAY GO THROUGH DISTRBUTORS.

    manufaturer retailer consumer


    CHANNEL LEVELS

    • MAUFACTURER MAY BRING THEIR PRODUCTS THROUGH TWO INTERMEDIARIES


    (WHOLESALER AND RETAILER)

    manufacturer wholesaler retailer conssumer


    SUPPLY CHAIN MANAGEMENT

    • IS THE MANAGEMENT OF UPSTREAM AND DOENSTEAM VALUE ADDED FLOWS OF


    MATERIALS, FINAL GOODS, AND RELSTED INFORMATION AMONG SUPPLIER,
    COMPANY, RESELLER AND FINAL CONSUMERS.
    • MAJOR LOGISTICS FUNCTIONS
    • 1. WAREHOUSING
    • 2. INVENTORY MANAGEMENT
    • 3. TRANSPORTATION
    RETAILING

    • INCLUDES ALL ACTIVITIES INVOLVED IN SELLING PRODUCTS OR SERVICES TO FINAL CONSUMERS


    FOR THEIR PERSONAL OR HOUSEHOLD USE.
    • RETAILERS-BUSINESS WHOSE SALES COMES PRIMARILY FROM RETAILING

    RETAILERS’ MARKETING MIX DECISIONS


    1. PRODUCT DECISION
    2. PRICE DECISION
    3. PLACE DECISION
    4. PROMOTION DECISION
    TYPES OF RETAIL OPERATION
    AMOUNT OF SERVICES
    1. SELF-SERVICE RETAILERS
    2. LIMITED-SERVICE RETAILERS
    3. FULL-SERVICE RETAILERS
    PRODUCT LINES
    1. SPECIALTY STORE
    2. DEPARTMENT STORES
    3. SUPERMARKETS
    4. CONVENIENCE STORES
    5. SUPERSTORES
    6. SERVICE RETAILERS
    RELATIVE PRICES
    1. DISCOUNT STORES
    2. OFF-PRICE RETAILERS
    3. WAREHOUSE CLUB

    GREEN RETAILING- ADAPT ENVIRONMENTALLY SUSTAINABLE


    PRACTICES.
    -THEY PROMOTE ENVIRONMENTAL FRIENDLY AND ORGANIC PRODUCT
    -CREATE PROGRAMS TO ENCOURAGE CONSUMERS TO TAKE PART IN THEIR
    ADVOCACY.
    WHOLESALING
    INCLUDES AL ACTIVITIES INVOLVED IN SELLING GOODS AND SERVICES
    FOR RESALE OR BUSINESS USE OR FOR FURTHER PROCESSING.

    TYPES OF WHOLESALERS
    A. MERCHANT WHOLSALERS
    -FULL-SERVICE MERCHANT WHOLESALERS
    -LIMITED –SERVICE WHOLESALERS
    B. BROKER AND AGENTS
    C. MANUFACTURERS’ AND RETAILERS’ BRANCHES AND OFFICES
    DISTRIBUTION CHANNEL DECISIONS

    • CHOOSING INTERMEDIARIES
    • MOTIVATING INTERMEDIARIES
    • INTERNATIONAAL DISTRIBUTION CHANNELS

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