Purposive Communication

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PURPOSIVE

COMMUNICATION
Functions, Nature and Process
of Communication
How will you react to the picture?
• What is
communication?
• What are the nature,
function and process of
communication?
• ‘Communication' is derived
from the Latin word 'communis'
which means 'to transmit', 'to
impart', 'to exchange', 'to
share', or 'to convey'.
• It is a process of sharing and
conveying messages or information
from one person to another within and
across channels, context, media, and
cultures (McCornack, 2014).
NATURE
of
COMMUNICATION
1.Communication is a
process.
- a TWO way process.
2.Communication
occurs between two or
more people.
3.Communication can be
expressed through written or
spoken words, actions
(nonverbal), or both spoken
words and nonverbal actions
at the same time.
• Records show that people have used
various communication techniques
such as the use of symbols, gestures,
sounds, drawings, and sign
languages (Littlejohn, 2002 as cited in
Amudavalli, n.d.). Words and
languages developed much later in
human history.
ELEMENTS
of
COMMUNICATION
Guess the word

• the source of information or


message

SPEAKER
• the information, ideas, or
thoughts conveyed by the
speaker in words or in actions

MESSAGE
• the process of converting the
message into words, actions, or other
forms that the speaker understands

ENCODING
• the medium or the means, such as
personal or non-personal, verbal or
non-verbal, in which the encoded
message is conveyed

CHANNEL
• the process of interpreting the
encoded message of the
speaker by the receiver

DECODING
• the recipient of the
message, or someone who
decodes the message

RECEIVER
FEEDBACK
• the environment where
communication takes place

CONTEXT
• the factors that affect the flow
of communication

BARRIER
• What’s your most
unforgettable failure
in communication?
PROCESS
of
COMMUNICATION
• communication begins when the speaker
or source of communication responds to
a stimulus and decides to encode or
transmit it in the form of a message (or a
“code”) through a particular channel or
means of communication.
• The receiver decodes or interprets
the message sent and responds
accordingly based on his
interpretation of the message. This
response comes in the form of a
feedback sent to the original source
of communication (sender).
• As the communication transaction
continues, the sender and receiver may
exchange roles until understanding is
achieved. Barriers to communication
sometimes block the transmission of the
message thereby creating
misunderstanding.
•Why do we
communicate?
•In what situations
could you apply
communication
skill?
FUNCTION/PURPOSE
GUESS THE PIC

• Identify the elements of


communication that the
pictures are referring to. Write
your answer on your notebook.

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