Inkppt D6

Group D6
Pranav Bhatia (230101147)
GROUP PROJECT
Avinash Singh (230103049)
Analysis: INK PPT: QUIT OR
Sanskar Kumar (230103200)
CONTINUE?
Yashika Agarwal (230103277)
Devarakonda Shashank (230201043)
Shivansh Mishra (230201154)
PROBLEM
Key Decision Problem: If Jain should put efforts and strategies to revive INK PPT or quit?
Introduction –
1. In February, 2015, Ayush Jain founded INK PPT, a presentation consulting and design company
based out of Gurgaon.
2. After an initial long struggle, convincing companies to outsource presentation design, developing
projects at no cost, business had finally started to thrive.
3. Jain had worked tirelessly to convince Indian businesses that were still largely reluctant to outsource
presentation to accept his proposition.
4. But in March 2020, Ink PPT as a business was strongly impacted by Covid Pandemic.
5. INK PPT already facing uncertainty when it came to revenues, lost potential contracts and was
troubled by expenditure losses.
SLIDE NO. 2
RELEVANT DATA/FACTS (LIST ALL
FACTS YOU THINK ARE RELEVANT TO
THE PROBLEM/SITUATION)
Fact 1. Task of creating a presentation was commonly delegated to junior employees, often
resulted in poor and ineffective presentations.
Fact 2. In early 2019 , the company suffered a minor setback in the number of new contracts
and the loss of several regular clients, The setback was mainly due to intense pricing
competition from new market entrants
Fact 3. Use of price undercutting strategies was prevalent due to lack of differentiation in
service offerings.
Fact 4. The services were valued at a higher price to maintain quality
Fact 5. Revenue were being generated largely from event management companies rather than
large corporations.
Fact 6. There was no marketing Team initially, reliance was majorly on free digital sources and
affordable promotional services such as SEO, LinkedIn etc which lead to slow sales in
SLIDE NO. 3
ANALYSIS – INFERENCES FROM FACTS
Inference 1. Indian firms were still unaware of the positive impact that high-quality business
presentations can create.
Inference 2. The minor setback due to price competition indicates that there exists a segment of
customers who are highly price sensitive and will choose the cheaper alternative above the high
quality one .
Inference 3. There was less space to create your own identity and be unique in presentation
outsourcing business.
Inference 4. Aayush Jain was not ready compromise on his values of providing best way to help
organizations communicate better
Inference 5. Large corporations have inhibitions against trusting new companies such as INK PPT.
Inference 6. Since this is an upcoming industry, companies need to have a strong marketing approach
to persuade customers into buying.
SLIDE NO. 4
ISSUE TREE -
DIAGNOSTICWhy INK PPT sales are
not rising?
Market Competitors Covid-19

• Market still in
underdeveloped • Pricing Competition • Client companies
stage applied cost cutting
• Increase in number of measures resulting in
• Companies competitors cancelled or
reluctant to • Providing very suspended of
outsource due to similar services outsourcing projects
privacy issues • India faced a drastic
• Companies economic shock
reluctant to
outsource due to
privacy issues
SLIDE NO. 5
LOGICALLY PERSUASIVE
ARGUMENT STRUCTURE
CLAIM: He should
continue with his
business
Divide target Expand their Differentiate his Retaining and

market into two services to services from expanding
segments overseas clients competitors customer base
PREMI Different set of
Presentation
design market is
All competitors were
offering similar
There was a drop
in the number of
customers have services like
SE
more developed new contracts
different needs & in western presentation design,
affordability brochure design, and loss of
countries regular clients
reports etc.
SLIDE NO. 6
SOLUTION/POSITION ON THE
ISSUE
1. Affordable reusable ppt templates for highly price sensitive customers
2. Customized high quality designs for premium customers
3. It will allow him to charge premium prices
4. It will enable him to tap into new domains like Educational workshops
5. Offer loyalty benefits to regular customers such as discounts, offers,
cashback etc.
6. Start a referral program to acquire new clients
SLIDE NO. 7
IMPLICATIONS OF YOUR
SOLUTION/POSITION ON THE
ISSUE
Implication 1. It will help us to better serve the customer base and improve
operational efficiency.
Implication 2. It will help us to build brand reputation internationally and acquire
new clients.
Implication 3. It will provide him with competitive advantage against other players.
Implication 4. It will help him in building customer loyalty.
SLIDE NO. 8
ASSUMPTIONS UNDERLYING
YOUR POSITION ON THE
ISSUE /SOLUTION
Assumption 1. There is a demand for affordable presentation templates in the
market.
Assumption 2. There are no significant entry barriers to enter into international
markets
Assumption 3. Competitors will not imitate his new product offerings
Assumption 4. Existing and potential customers will respond to his offers and
incentives.
SLIDE NO. 9
ALTERNATIVE POINTS OF
VIEW
STAKEHOLDERS
COMPETITORS: They will respond to his new business strategies and try to imitate
to remain relevant in the market.
DOMESTIC CLIENTS: They will be motivated to try out INK PPT’s services and will
respond positively to his offers and discounts.
INTERNATIONAL CLIENTS: They will be sceptical to try INK PPT’s services over
established players.
EMPLOYEES: They will be reluctant to handle increase in workload due to changes in
business strategy.
SLIDE NO. 10
THANK
YOU!
SLIDE NO. 11

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Group D6

Pranav Bhatia (230101147)

Market Competitors Covid-19

Divide target Expand their Differentiate his Retaining and

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