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    Chapter 8-Concept Selection

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    Như Tâm

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    Chapter 8-Concept Selection

    Uploaded by

    Như Tâm
    15 views12 pages

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    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    15 views12 pages

    Chapter 8-Concept Selection

    Uploaded by

    Như Tâm

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    Concept Selection

    CHAPTER 8
    Concept Development Funnel
    Concept Selection Process
    • Prepare the Matrix
    – Criteria
    – Reference Concept
    – Weightings
    • Rate Concepts
    – Scale (+ – 0) or (1–5)
    – Compare to Reference Concept or Values
    • Rank Concepts
    – Sum Weighted Scores
    • Combine and Improve
    – Remove Bad Features
    – Combine Good Qualities
    • Select Best Concept
    – May Be More than One
    – Beware of Average Concepts
    • Reflect on the Process
    – Continuous Improvement
    Example: Concept Screening
    Example: Concept Scoring
    Remember…
    The goal of concept selection is not to
    • Select the best concept.

    The goal of concept selection is to


    • Develop the best concept.

    So remember to combine and refine the


    concepts to develop better ones!
    Caveats
    • Beware of the best "average" product.
    • Perform concept selection for each different
    customer group and compare results.
    • Check sensitivity of selection to the importance
    weightings and ratings.
    • May want to use all of detailed requirements in
    final stages of selection.
    • Note features which can be applied to other
    concepts.
    Concept Selection Example:
    Reusable Syringe

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