Community Organizing

Community Organizing and
empowerment in health
Key Terms
• Community Engagement
• Community Development
• Community Organizing
• Participatory Action Research
• Capacity Building
• Social Mobiliation
• Empowwerment in health
• Shared Leadership
• Health Promotion
• Social Action
Community Engagement
• Men and women, people from all walks of life should
join hands together to discuss health problems and
identify collective solutions as a community.
• a social movement that aims to transform current

realities affecting people’s health
• A powerful tool to effect change by the
people, for the people
• what is required then is for people to walk

together in this journey of achieving health
for all, by all
Community Development
• is a concept that can be viewed as a process and an
outcome. A process, it entails people’s active participation
in bringing about solutions to problems collectively
identified.
• as an outcome, it speaks of a state in which people enjoy

better health through their own efforts or to a broader sense
better quality of life
Community Organizing
• it is critical to achieve the goals of PHC and that Public Health as a
science call for organized community efforts
• it is a form of community engagement that seeks to rally people to work
together and act on issues owned, identified and solved thru and by the
people’s own efforts.
• People-centered, developmental, participatory, democratic and process
oriented methodology in helping people achieve their full potential
• As a method, CO draws its approach and techniques from the
fields of sociology, anthropology, community dev’t and social
work (multidisciplinary)
• As a framework, it speaks of a sustained and continuous
process of enhancing capabilities and resources of the
community in response to their issues and concerns.
• As a philosophical approach to dev’t, it “aims to transform the
voiceless and the powerless into a dynamic, participatory and
politically responsive community”
Essence of Community Organizing Process
Focus of Community Organizing - to achieve self

reliance
Aim of CO - community development
Concept of CO - teamwork
Element of CO - participation of people
Strategies of CO - teaching, training and transfer of
technology
Community Organizing is a values-based
process, tracing its roots in:
• Human Rights
• Social Justice
• Social Responsibility
Models / Typology of Community Organizing
• Locality Development - people living in the same area are
bound by the same issues and problems; develop their
capacities in dealing with their own concerns.
• Social Action - people of same social class, occupation or
ideology (labor unions, students fighting for their rights,
women against misogyny and discrimination, nurses
calling for better salaries)
Social Planning - experts driven and highly
technical solutions to problems of society at
large
Phases of Community Organizing
• Social Preparation
• Social Mobilization
• Capacity Building
Social Preparation
• Site Selection
• Entry and Integration
• Social Investigation
Site Selection
a. formulating criteria for selection

b. performing an ocular visit
c. initiating contact with the community
Criteria for Site Selection:
• A community with a population of 100 or more

families;
• marginalized or in need;
• peace and order situation is generally safe;
• people are rsceptive and willing to participate
Entry and Integration
• meets with the local leaders
• multiple visits to the community until a formal partnership is arrived at,
and details of community engagement, timeline and expectations are
mutually agreed
• signing of memorandum of understanding among sectors involved
• formal entry commences when local leaders introduces the organizers to
the community (avoid creating false hope and tokenism; goes against self
reliance)
• integration - facilitate deeper understanding of the lives pf the people, their
context, and struggles - imbibe community way of life
• build more than rapport but trust
Social Investigation
• Collection of information in a systemic manner to generate

community profile
• Techniques used: survey, interviews, participatory methods
like transect walk
• Referred to as a process of collecting, analyzing and
interpreting data to identify needs and problems of the people
of the community (demographics, socioeconomic conditions,
health status and environmental indices)
Social Mobilization
• Commonly referred to as organizational phase
• Primarily characterized as the point in which greatest participation is
encouraged
• Steps:
1. Identifying Potential Leaders
2. Formation of a core group
3. Organization and implementation
4. Evaluation and Phase out
Capacity Building
• Refers to education and training activities initiated to facilitate
community’s acquisition of knowledge and skills. (beginning to
end)
• Teaching is done primarily to raise people’s consciousness and
eventually foster insight that problems can be solved thru their
own efforts
• Help the community help themselves
• SWOT Analysis (Strengths, Weakness, Opportunities and Threats)
• SALT (Self-Awareness Leadership Training)
The Community Organizer
•Enabler
•Advocate
•Facilitator
•Change Agent
THANK YOU !

Community Organizing

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Community Organizing and

• a social movement that aims to transform current

• what is required then is for people to walk

• as an outcome, it speaks of a state in which people enjoy

Focus of Community Organizing - to achieve self

a. formulating criteria for selection

• A community with a population of 100 or more

• Collection of information in a systemic manner to generate

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