Transnational Corporations

TOPIC: TRANSNATIONAL COMPANIES AS THE MAJOR
ACTOR OF INTERNATIONAL MARKETING

DONE BY: SHAKHNOZA BOZOROVA, NILUFAR AKHMEDOVA
13.04.2023
08.04.24
PLAN:
08.04.24
The importance of transnational companies in
international marketing cannot be overstated. These
companies have the resources and expertise to
understand local markets and adapt their marketing
strategies accordingly. They use a range of marketing
techniques to build a strong brand image and establish a
loyal customer base, making them significant players in
the global market.
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Transnational companies are large corporations
that have operations in multiple countries, with a
centralized management structure. These
companies are also known as multinational
corporations and typically have a global reach, with
a presence in multiple regions or continents.
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Transnational companies also contribute to the global
economy by creating jobs, generating revenue, and
promoting economic growth. They invest in
infrastructure and research and development, which leads
to innovation and the creation of new products and
services. Their global operations also facilitate the
transfer of knowledge and technology, which can benefit
local businesses and communities.
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Transnational companies have become major actors in
international marketing due to their global reach and ability to
adapt to local markets. These companies have developed
marketing strategies that take into account cultural nuances,
language barriers, and legal restrictions to effectively reach
customers in different countries. By leveraging their resources
and expertise, transnational companies can create a strong brand
image and establish a loyal customer base in international
markets.
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Examples of
transnational
companies that
have excelled in
international
marketing
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 Here are top 10 TNC COMPANIES
 Coca-Cola: Coca-Cola is one of the largest transnational companies in the world and has a strong
presence in over 200 countries. Its marketing campaigns are known for their global appeal and reach.
 Procter & Gamble: Procter & Gamble is a consumer goods company that operates in over 180
countries. The company is known for its iconic brands like Tide, Pampers, and Crest, which are
marketed globally.
 McDonald's: McDonald's is a fast-food restaurant chain that has a presence in over 100 countries. The
company's marketing campaigns are tailored to local cultures and preferences.
 Nestle: Nestle is a food and beverage company that operates in over 190 countries. The company's
marketing campaigns are designed to appeal to local tastes and preferences.
 Unilever: Unilever is a consumer goods company that operates in over 190 countries. The company's
marketing campaigns are known for their global appeal and relevance.
08.04.24
 Apple: Apple is a technology company that operates in over 100 countries. The company's marketing
campaigns are designed to appeal to a global audience and showcase the company's innovative products.
 Nike: Nike is a sportswear company that operates in over 190 countries. The company's marketing
campaigns are known for their global appeal and endorsement by famous athletes.
 Toyota: Toyota is an automobile company that operates in over 160 countries. The company's marketing
campaigns are designed to appeal to a global audience and showcase the company's commitment to
sustainability.
 Samsung: Samsung is a technology company that operates in over 80 countries. The company's
marketing campaigns are designed to appeal to a global audience and showcase the company's innovative
products.
 PepsiCo: PepsiCo is a food and beverage company that operates in over 200 countries. The company's
marketing campaigns are designed to appeal to local tastes and preferences, while maintaining a global
brand identity.
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The impact of transnational companies on local economies can be
both positive and negative. On the positive side, transnational
companies can create jobs and stimulate economic growth in the
areas where they operate. They can also bring new products and
services to local markets, which can lead to increased consumer
choice and improved standards of living. However, there can also
be negative impacts, such as the exploitation of local labor,
environmental degradation, and the displacement of local
businesses.
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Transnational companies have had a significant impact on the
global business landscape in many different ways. For example,
companies like Apple and Samsung have revolutionized the
technology industry and transformed the way people
communicate and access information. Meanwhile, companies like
Walmart and Amazon have disrupted the retail industry and
changed the way people shop. Additionally, transnational
companies have played a significant role in the globalization of
production and trade, leading to the growth of global value chains
and the expansion of international trade.
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Transnational companies face a range of challenges
when it comes to international marketing. These
challenges include cultural differences, language
barriers, differences in consumer behavior, and legal
and regulatory issues. These challenges can make it
difficult for companies to effectively market their
products or services in different countries.
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Despite the challenges, transnational companies have found
ways to overcome these obstacles in international marketing.
For example, companies like Coca-Cola and McDonald's have
adapted their products and marketing campaigns to appeal to
local tastes and preferences. Other companies have invested in
language and cultural training for their employees to better
understand local markets. Additionally, transnational companies
have worked with local partners and suppliers to navigate legal
and regulatory issues and gain a foothold in new markets.
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Overall, the topic of transnational companies in international
marketing is a complex and multifaceted one. While these
companies have had a significant impact on global business
trends and economic growth, they also face a range of challenges
when it comes to marketing their products and services in
different countries. However, by understanding these challenges
and developing effective strategies to overcome them, companies
can succeed in international marketing and drive further growth
and innovation.
08.04.24
THANK YOU ALL FOR YOUR ATTENTION!
08.04.24

Transnational Corporations

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TOPIC: TRANSNATIONAL COMPANIES AS THE MAJOR

ACTOR OF INTERNATIONAL MARKETING

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