SG7001 Assignment Guide Slide

How to
complete your Assignment

Step by Step
Strategic Report
(4500 words) Prepared by: Dr Shohail Choudhury
SG 7001 - Managing Strategy, Operati ons and Partnerships.
Organisation: Bharat Retail

Step-by-Step Guide
• Read the “Assignment Brief” first
• Collect and read the resources
• Draft a structure of the report
• List contents of the report
• Write your first draft, revise and edit
• Follow the general rules of UEL assessment
• Check against the Marking rubric
• Submit in the right link & Check the similarity
Read the Assignment Brief (Task 2)
Taking the role of a strategy consultant you have been asked to produce a succinct strategic report for the
CEO of Bharat Retail
Subtask nº 01
Read the brief for the consultants (provided separately) and
identify the strategic problem of the organisation.
Subtask nº 02
Using appropriate models and frameworks analyse the
company’s external environment. This includes understanding the
company’s industry, competitors, and macroeconomic environment.
Subtask nº 03
Evaluate the company’s core competencies. These are the
resources and capabilities that give the company a sustainable
competitive advantage.
Read the Assignment Brief (Task 2)
Taking the role of a strategy consultant you have been asked to produce a succinct strategic report for the CEO
of Bharat Retail
Subtask nº 04
Based on your analysis develop a set of strategic options that the
company can pursue to achieve sustainable competitive advantage.
Subtask nº 05
Evaluate strategic options in terms of feasibility, attractiveness,
and risk.
Subtask nº 06
Based on your evaluation, recommend a set of realistic and
evidence-based options that the company should pursue.
Write a report for the CEO that outlines your analysis and recommendations. Your recommendations should be logical and feasible, and they should be
supported by the evidence.
1. Download and read the Assignment
Collect and read the Guide
resources
2. Download and read the Brief for
Consultants
“Your mission is clear: craft a

comprehensive strategic plan that
will not only steer us through the
YOU 3.Go through the Lecture Slides Week 1-
12
complexities of today's market but (Student)
also position Bharat Retail for long-
term success”.
4. Revise the application of models done in
seminars.
CEO, Bharat Retail
5. Read the textbooks and relevant papers to

deepen your understanding.
Draft a structure of the report
• Executive Summary
• Introduction (200w)
• Strategic Problem Analysis (500w)
• External Analysis (900w)
• Internal Analysis (900w)
• Strategic Options (900w)
• Evaluations and Recommendations (900w)
• Conclusion (200w)
• References
• Appendices
(Word numbers are approximate)

List contents of the report
Approximate breakdown of total words.
1.Executive Summary
Summary of all important components. You need to write this at the end of
the report. Outside the wordcount.
2.Introduction (200 words)

Introduce the report.
Introduce the company.
Introduce the task.
3.Strategic Problem Analysis (500 words)

• Provide a comprehensive introduction of the company and the strategic
problem,
• Include the company’s history, mission, vision, and values. (Check
Week 1 slides).
List the contents of the report
4.External Analysis (900 words)

• Use PESTEL Analysis, , and Scenario Planning, Forecasting, Peter Fisk’s
Five Mega Trends (Week 2) for a thorough understanding of the external
environment.
• Use Porter’s Five Forces, Competitor Analysis, Life-cycle analysis,
Strategic Group Analysis (Week 3).
5.Internal Analysis (900 words)

• RBV, VRIO Framework, Value Chain Analysis, SWOT analysis (Week 4).
• Are you analysing their CSR? What about Stakeholder mapping or Cultural
web analysis? (Week 5)
6.Strategic Options (900 words)
• Did you check their current business strategy? “Generic Strategy” ? Is game theory
useful here? Will the Business Model canvas give some clue? (Week 6)
• Did you apply your knowledge of Corporate Strategy? You can generate Growth
choices from “Ansoff Matrix”? Have you considered “Diversification or Integration”,
What about Synergy or outsourcing? Did you think about Portfolio Matrices e.g. BCG
Matrix? (Week 7).
• Did you use TOWS Matrix to identify the strategic options; e.g. SO, ST, WO, WT?
(Week 9)
7.Evaluation and Recommendations (900 words)

• Now evaluate the strategic options you have created (at least 2, maximum 3) Using
Feasibility, Attractiveness, and Risk Analysis,
(You can use 6 selection criteria, or SPACE Matrix or Grand Strategy Matrix to decide
which strategic option should be better for Bharat retails future. Are you considering Life
cycle portfolio Matrix? (Week 8 & 9)
• Make recommendations based on the evaluation and support them with evidence.
(Does the chosen strategic option require change of “Operation and Processes”? Did you
consider 4Vs and QSDFC? (Week 10). Are you going to comment on Partnerships and
Ecosystems (Week 11)?
8.Conclusion (200 words)

Write conclusion of your findings and recommendations.
Remember you are concluding your report written for the CEO of the
Bharat retail.
9.References
Harvard references of your chosen materials.
Use www.citethemrightonline.com
Do not list resources which you did not use – its an academic offence
and you will be punished.
10.Appendices
• Screenshot of 3 Quizzes Results
• Screenshot of Abstract submission.
Write your first draft, revise and edit
Write your first draft

Revise it
Edit it
Prepare your final draft
Follow the GENERAL RULES FOR UEL ASSESSMENTS
Your work should be word processed in accordance with the following:
• Font size 12, using a Calibri sans serif font such as Arial or similar.
• 1.5 (minimum) line spacing or double line spacing is preferable
• The page orientation should be ‘portrait’ (large diagrams and tables can be in
landscape orientation if that enables them to fit on fewer pages)
• Margins on both sides of the page should be no less than 2 cm.
• Pages should be numbered.
• Your name should not appear on the script. – just student number
• Your student number should be included on every page.
• Harvard Style referencing shown in Cite Them Right must be followed.
https://www.citethemrightonline.com/
Use the front sheet from moodle.

Check against the rubric
Check your draft against the marking rubric. Have you put enough importance on the
requirements. Remember you will be assessed under 5 criteria
Evaluation of Core
External Development of Recommendations
Competencies and Report
Analysis Strategic Options
competitive advantage
(Internal Analysis)
Submit in the right link &
Check the similarity
On moodle find your seminar tutor’s name and submit in that
link.
Submit your draft early to check the similarity in Turnitin. You

can submit 3 times.
Submit on time.
Within 24 hours late period submission will be penalised by 5%.
For late submissions check the rules and module handbook.
Ask QUESTIONS
Show your draft and get feedback.

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How to

complete your Assignment

Organisation: Bharat Retail

“Your mission is clear: craft a

5. Read the textbooks and relevant papers to

(Word numbers are approximate)

2.Introduction (200 words)

3.Strategic Problem Analysis (500 words)

4.External Analysis (900 words)

5.Internal Analysis (900 words)

7.Evaluation and Recommendations (900 words)

8.Conclusion (200 words)

Write your first draft

Use the front sheet from moodle.

Submit your draft early to check the similarity in Turnitin. You

Show your draft and get feedback.

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