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    DWO - Himani

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    rbigradeb9621
    The document discusses Amazon's organizational life cycle and theory. It describes the four stages of Amazon's organizational life cycle from its entrepreneurial stage starting in 1994 to its current elaboration stage. It also outlines key aspects of Amazon's organization theory including its differentiation strategy, decentralized decision-making, emphasis on small teams, data-driven culture, and focus on continuous innovation.

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    DWO - Himani

    Uploaded by

    rbigradeb9621
    9 views2 pages
    The document discusses Amazon's organizational life cycle and theory. It describes the four stages of Amazon's organizational life cycle from its entrepreneurial stage starting in 1994 to its current elaboration stage. It also outlines key aspects of Amazon's organization theory including its differentiation strategy, decentralized decision-making, emphasis on small teams, data-driven culture, and focus on continuous innovation.

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    DWO- Himani

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    The document discusses Amazon's organizational life cycle and theory. It describes the four stages of Amazon's organizational life cycle from its entrepreneurial stage starting in 1994 to its current elaboration stage. It also outlines key aspects of Amazon's organization theory including its differentiation strategy, decentralized decision-making, emphasis on small teams, data-driven culture, and focus on continuous innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    9 views2 pages

    DWO - Himani

    Uploaded by

    rbigradeb9621
    The document discusses Amazon's organizational life cycle and theory. It describes the four stages of Amazon's organizational life cycle from its entrepreneurial stage starting in 1994 to its current elaboration stage. It also outlines key aspects of Amazon's organization theory including its differentiation strategy, decentralized decision-making, emphasis on small teams, data-driven culture, and focus on continuous innovation.

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    amazon’s Organizational Life Cycle

    Amazon uses Bureaucracy, as it has a lot of rules and regulations that employees must follow.
    Additionally, the organization is hierarchical in nature, with different levels of management.

    1.Entrepreneurial Stage (1994-1997)

    2.Collectivity Stage (1997-2006) Elaboration Entrepreneurial


    Stage (2015- Stage (1994-
    3.Formalization Stage (2006-2015): present) 1997)

    1. Revenue growth from $10.7 billion in 2006 to $107.0 billion in 2015.


    2. Service Expansion: Amazon Prime (2005), Audible (2008) and Zappos (2009)
    3. Product Diversification: Amazon Web Services (AWS) (2006), provides cloud Formalization Collectivity
    computing services. Stage (2006- Stage (1997-
    4. Implemented sophisticated logistics and fulfillment operations to support growing 2015) 2006)
    demand.

    4.Elaboration Stage (2015-present):

    1. Revenue growth from $107.0 billion in 2015 to $574.78 billion in 2023.


    2. Original Content Development: Amazon Prime Video, including award-winning
    shows like "The Marvelous Mrs. Maisel" and "The Boys." Fig 1. Organizational Life Cycle
    3. Ongoing investment in emerging technologies such as artificial intelligence, machine
    learning, and drone delivery (Amazon Prime Air).

    Source: https://www.macrotrends.net/stocks/charts/AMZN/amazon/revenue#:~:text=Amazon%20revenue%20for%20the%20twelve,a%2011.83%25%20increase%20from%202022 .
    amazon’s Organization Theory

    Differentiation Strategy Decentralized Decision-Making Two-Pizza Teams


    Amazon embraces a decentralized decision- Amazon encourages communication,
    Founder and CEO Jeff Bezos famously
    making model, empowering teams at various collaboration, and efficiency and empowers
    articulated a customer-centric approach in his
    levels to make decisions autonomously to small teams to own projects from conception to
    emphasis on starting with the customer and
    foster agility, innovation, and accountability delivery, fostering a sense of ownership and
    working backward.
    within the organization. responsibility.

    Continuous Innovation Diverse Portfolio


    Data-Driven Culture Amazon's organizational theory extends to its
    Amazon's organizational theory emphasizes a
    Amazon places a strong emphasis on data- diverse portfolio of businesses and ventures.
    culture of continuous innovation. The
    driven decision-making. The company From e-commerce and cloud computing to
    company encourages employees to think big,
    collects vast amounts of data on customer media and entertainment, Amazon operates
    challenge the status quo, and pioneer new
    behavior, market trends, and operational across a wide range of industries. This
    ideas. Initiatives like "Day One" encourage a
    metrics, which are used to inform strategic diversified approach allows the company to
    startup mentality, where every day is treated as
    decisions and optimize processes. capture synergies, mitigate risks, and explore
    the first day of a new venture.
    new opportunities.

    Source: https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/amazon-global-business-strategy/

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