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    BYJu SU Presentation

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    Suyog Powar
    Byju's is an educational learning app founded in India. It provides online educational content and test preparation for students from 4th to 12th grade as well as for competitive exams. Byju's has over 9 lakh paid subscribers and retains 90% of its customers annually. It uses a freemium business model and provides engaging, adaptive learning programs through animated videos and interactive features. Byju's major competitor is Extramarks but it provides higher quality content and also offers some offline education.

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    BYJu SU Presentation

    Uploaded by

    Suyog Powar
    29 views14 pages
    Byju's is an educational learning app founded in India. It provides online educational content and test preparation for students from 4th to 12th grade as well as for competitive exams. Byju's has over 9 lakh paid subscribers and retains 90% of its customers annually. It uses a freemium business model and provides engaging, adaptive learning programs through animated videos and interactive features. Byju's major competitor is Extramarks but it provides higher quality content and also offers some offline education.

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    BYJu-SU-presentation-pptx

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    Byju's is an educational learning app founded in India. It provides online educational content and test preparation for students from 4th to 12th grade as well as for competitive exams. Byju's has over 9 lakh paid subscribers and retains 90% of its customers annually. It uses a freemium business model and provides engaging, adaptive learning programs through animated videos and interactive features. Byju's major competitor is Extramarks but it provides higher quality content and also offers some offline education.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views14 pages

    BYJu SU Presentation

    Uploaded by

    Suyog Powar
    Byju's is an educational learning app founded in India. It provides online educational content and test preparation for students from 4th to 12th grade as well as for competitive exams. Byju's has over 9 lakh paid subscribers and retains 90% of its customers annually. It uses a freemium business model and provides engaging, adaptive learning programs through animated videos and interactive features. Byju's major competitor is Extramarks but it provides higher quality content and also offers some offline education.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    BYJU’S

    the learning app


    Table of content
     Introduction
     Products and services
     Fundings
     Products and services
     Fixed inputs
     Variable inputs
     Competitor-EXTRAMARKS
     Market structure
     Inelastic demand
    Introduction
     Byju’s is a learning app founded by Byju Raveendran.
     It provides educational contents to school students from 4th to

    12th.
     Trains for competitive exams also.
     Disneyfied education.
     Effective, adaptive, engaging learning programs.
     Freemium business model.
     Theoretical, contextual and visual.
     9 lakhs paid subscribers.
     Annual 90 percent customer retention.
    Products and services
     The main product of byju’s is its mobile based learning app.
     It provides educational content mainly to students from class
    K to 12
     Prepares students for national and international competitive
    examinations such as NEET,CAT,IIT-JRE,GMAT.
     The students who purchase these products are offered a
    Lenovo tab with a memory card which provides offline
    services to students.
     After sales service wherein the students are provided with
    mentors to guide them throughout the completion of the
    course.
    FIXED INPUTS
     The teachers
     Content development team
     The videos
     The memory card with all the videos stored in it
     The offices wherein all the operations are carried out
     The employees
     Tablets
    VARIABLE INPUTS
     The memory card
     Technology
     Upgradation
    Major expense
    . Specifically the company’s largest monthly expense is
    the salary expense and specifically on its business
    development associates
    No of BDA’S currently = 5500(approx)
    Base salary =54000
    Expense per month =54000*5500
    Total expense =297,000,00
    BYJU’S COMPETITOR
    BYJU’S EXTRAMARKS
     Higher quality content  Low quality content
     Animation videos with  Fully animated videos
    interactive teacher  Does not provide offline
     Provides offline education in education
    some institutions’ in India  3500 employees
     4000 employees  25 millions per month
     2000 million as in the revenue
    month of april  No celebrity brand
     Byju’s is featuring Shahrukh ambassador so far.
    Khan in their advertisement
    BYJU’S- AN OLIGOPOLIST COMPETITOR
     The no of firms are small but their market share is large
     Differentiated as well as homogeneous products
     Mutual interdependence
     Barriers to entry
     Competition on the basis of price or product
    Demand inelasticity
     Suppose Byju’s charges rupees 25000 per head for providing CAT coaching classes and
    other course material.

     Number of Enrolment at this prices = 100


    Total Revenue = Price * Quantity
    = 25000*100
    =Rs. 25,00,000
     Case – 2

    10% Increase in prices, prices becomes Rs. 27500


    Number of Enrolment = 95
    Total Revenue = 27500*95
    =Rs. 26,12,000

    As we see can above, prices are gone up by 10% but the quantity demanded is fallen
    by 5% ,which affect total revenue as we can see it is increased by Rs. 1,12,000 or we
    can say increase in prices of Byju’s product will result in increase in total revenue by
    0.045%.
    Inelastic demand
     The demand structure of byju’s is inelastic
     If the price increases by 10% there will be only a slight

    decrease in its demad


    Key learning points
    For any business to run effectively and efficiently and for all the
    decisions that a manager makes there are certain factors that have
    to be mind such as

     The inputs that are needed for the production of products and
    services
     The no of firms in the market in which the business is competing
     The demand and supply factors that directly effect the business
     To produce goods and services better than that of its competition
     The pricing and output decisions of a business can effect it if the
    customers are price sensitive
     What type of products a company is producing how is it producing
    them and for whom the production is being done

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