Balanced scorecard slide 1

HOSPITAL – Business Plan

 Revenue Forecasts Year on Year
Revenue in Lakhs 2024’-2025’
FY-2025
600.00 Details
Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total
500.00
Cardiac 115.00 130.00 110.00 125.00 485.00
125.00
400.00 115.00 115.00 Ortho 115.00 125.00 105.00 115.00 460.00
300.00 110.00 105.00
90.00 90.00 95.00 Neuro 110.00 120.00 100.00 115.00 445.00
100.00
85.00 85.00 91.00 Gynae 88.00 105.00 85.00 90.00 368.00
200.00 130.00 125.00 120.00
105.00 105.00 95.00
Oncolo 87.00 105.00 85.00 90.00 367.00
100.00 Others 94.00 95.00 91.00 95.00 375.00
115.00 115.00 110.00 88.00 87.00 94.00
0.00 Total 609.00 680.00 576.00 630.00 2500.00
Cardiac Ortho Neuro Gynae Oncolo Others

FY-2025 Qtr 1 FY-2025 Qtr 2 FY-2025 Qtr 3 FY-2025 Qtr 4

Revenue in Lakhs 2025’-2026’ FY-2026

Details
600.00 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total
500.00 145.00 135.00 130.00
Cardiac 140.00 155.00 130.00 145.00 570.00
400.00
130.00 130.00
110.00 110.00 110.00 Ortho 135.00 150.00 130.00 135.00 550.00
120.00
300.00 100.00 100.00 100.00 Neuro 130.00 145.00 120.00 130.00 525.00
155.00 150.00
200.00 145.00
125.00 125.00 125.00 Gynae 110.00 125.00 100.00 110.00 455.00
100.00 Oncolo 110.00 125.00 100.00 110.00 450.00
140.00 135.00 130.00 110.00 110.00 110.00
0.00
Cardiac Ortho Neuro Gynae Oncolo Others Others 110.00 125.00 100.00 110.00 450.00
Total 735.00 825.00 680.00 740.00 3000.00
FY-2026 Qtr 1 FY-2026 Qtr 2 FY-2026 Qtr 3 FY-2026 Qtr 4
 Exponential Revenue Growth FY 2024’-2025
3000.00
2500.00 2500.00
2000.00 1870.00
1500.00
1289.00
1000.00
500.00 609.00
0.00
Qtr 1 Qtr 2 Qtr 3 Qtr 4
FY-2025

Exponential Revenue Growth FY 2025’-2026

3500.00
3000.00 2980.00
2500.00
2240.00
2000.00
1500.00 1560.00
1000.00
735.00
500.00
0.00
Qtr 1 Qtr 2 Qtr 3 Qtr 4
FY-2026
Business Overview
At Apollo Hospital, we are a well-established hospital with a strong presence in India, specifically in the vibrant
city of Kolkata. We have been providing exceptional healthcare services to our customers for several years, and
our reputation speaks for itself. With a team of over 10000+ dedicated employees, we strive to deliver the highest
quality of care to our diverse customer segments.

Business Origins
Our journey began with a vision to create a healthcare institution that would revolutionize the medical industry in
India. Recognizing the need for advanced medical facilities and specialized services, we set out to establish Apollo
Hospital. Through meticulous planning and strategic investments, we have successfully built a hospital that offers
a wide range of services to cater to the needs of our esteemed customers.

Competitive Advantage
What sets us apart from our competitors is our unwavering commitment to excellence in healthcare. We have
carefully curated a highly skilled and trained team of healthcare professionals who are passionate about providing
compassionate care to our patients. Our team's expertise, combined with state-of-the-art medical technology and
equipment, allows us to deliver exceptional outcomes and ensure the best possible care for our customers.
Furthermore, our ability to offer a comprehensive range of services gives us a competitive edge. From specialized
surgeries conducted by expert surgeons to emergency medical services provided by highly trained professionals,
we have the capability to address a wide spectrum of medical needs. Our rehabilitation services and specialized
medical consultations further enhance the holistic approach we take towards patient care. By creating
personalized treatment plans tailored to each individual, we ensure optimal patient outcomes.
SWOT Analysis

Strengths:
1.We have a highly skilled and trained team of healthcare professionals who are dedicated to providing exceptional care to our
patients. Their expertise and compassion set us apart from our competitors.
2.We provide top-notch medical technology and equipment, ensuring that our patients receive the best possible treatment and
care. Our state-of-the-art facilities enable us to deliver accurate diagnoses and effective treatments.
3.Our team of healthcare professionals delivers compassionate and expert care, going above and beyond to meet the needs of
our patients. We prioritize patient satisfaction and strive to create a comfortable and supportive environment.
4.We have a strong online and physical presence, allowing us to reach a wide range of customers. Our online platform provides
convenience and accessibility, while our physical location ensures that patients can receive in-person care when needed.
5.As an existing business, we have established a solid reputation in the healthcare industry. Our years of experience and positive
customer feedback have built trust and loyalty among our patients.

Weaknesses:
6.Our online presence needs improvement to effectively reach and engage with our target audience. We will invest in digital
marketing strategies and enhance our website to attract more online visitors and convert them into patients.
7.We have limited funding for research and development, which hinders our ability to stay at the forefront of medical
advancements. To overcome this, we will seek partnerships with research institutions and explore funding opportunities to
support innovation.
Opportunities:

The healthcare industry in India, particularly in Kolkata, is growing rapidly. This presents an opportunity for us to expand our
customer base and increase our market share.

1.There is a rising demand for specialized surgeries and medical consultations. We can capitalize on this by promoting our
expertise in these areas and offering personalized treatment plans tailored to individual needs.
2.Technological advancements in the healthcare sector provide opportunities for us to enhance our services and improve
patient outcomes. We will continuously invest in the latest medical technology and equipment to stay ahead of the
competition.
3.Collaboration with other healthcare providers and organizations can lead to mutually beneficial partnerships. We will
explore strategic alliances to expand our service offerings and reach a wider audience.

Threats:

4.The healthcare industry is highly competitive, making it challenging to retain top talent. To mitigate this, we will implement
attractive employee benefits and professional development programs to attract and retain skilled professionals.
5.Changes in government regulations and policies can impact the healthcare industry. We will closely monitor and adapt to
any regulatory changes to ensure compliance and minimize any negative impact on our operations.
Business Objectives

Short-term Objectives

Increase brand awareness in the local market within the next 2 years by implementing targeted marketing campaigns and
leveraging online and offline channels.
Expand our customer base by 20% within the next 2 years through strategic partnerships with local healthcare providers and
community outreach programs.
Improve customer satisfaction by implementing a feedback system and addressing any issues or concerns raised by patients
within the next year.
Enhance our online presence by optimizing our website for search engines and implementing a comprehensive digital
marketing strategy within the next year.

Medium-term Objectives
Establish additional physical locations in key cities across India within the next 5 years to expand our reach and cater to a
larger customer base.
Increase market share by 15% within the next 5 years by offering specialized medical services that are in high demand and
not readily available in the market.
Implement a customer loyalty program within the next 3 years to incentivize repeat visits and referrals, ultimately driving
customer retention and word-of-mouth marketing.
Develop strategic partnerships with international healthcare organizations within the next 3 years to enhance our reputation
as a leading provider of specialized medical services.
Long-term Objectives

Become the top choice for specialized medical services in India within the next 10 years by consistently delivering
exceptional patient care and investing in cutting-edge medical technology.
Expand our operations globally within the next 10 years by establishing partnerships with international hospitals and
attracting medical tourists seeking high-quality healthcare services.
Achieve a net profit margin of 15% within the next 10 years through efficient cost management and revenue growth
strategies.
Pioneer research and development in the healthcare industry within the next 10 years by investing in medical innovation
and collaborating with leading academic institutions and research organizations.
STP
Segmentation
At Apollo Hospital, we have identified several customer segments based on their specific needs and demographics. Each
segment represents a unique customer persona, and we strive to cater to their individual requirements.
•Segment 1: Corporate Executives
• Demographics: This segment consists of medium-income corporate executives.
• Purchasing Behavior: They prioritize quality healthcare services and are willing to pay a premium for specialized
treatments.
• Customer Needs: They require access to specialized surgeries, emergency medical services, and personalized
treatment plans to ensure their well-being while managing their demanding work schedules.

•Segment 2: Elderly Population

• Demographics: This segment comprises elderly individuals aged 60 and above.
• Purchasing Behavior: They prioritize healthcare services that cater to their age-related ailments and require long-
term care.
• Customer Needs: They need access to specialized surgeries, rehabilitation services, and expert medical
consultations to manage chronic conditions and maintain their overall health.
•Segment 3: Families with Children
• Demographics: This segment includes families with children of all ages
• Purchasing Behavior: They prioritize healthcare services that cater to the needs of their children, including
pediatric care and emergency medical services.
• Customer Needs: They require access to specialized surgeries, emergency medical services, and personalized
treatment plans for their children's healthcare needs.
•Segment 4: Tourists and Expatriates
• Demographics: This segment consists of tourists and expatriates visiting or residing in India/Kolkata.
• Purchasing Behavior: They prioritize healthcare services that are easily accessible and provide quality care, even for
non-residents.
• Customer Needs: They need access to emergency medical services, specialized surgeries, and expert medical
consultations, ensuring their well-being while away from their home country.

•Segment 5: Local Residents

• Demographics: This segment includes local residents of India/Kolkata.
• Purchasing Behavior: They prioritize healthcare services that are easily accessible and provide comprehensive care
for their specific health conditions.
• Customer Needs: They require access to specialized surgeries, rehabilitation services, and expert medical
consultations to address their health concerns

Targeting

Our primary focus will be on targeting the Corporate Executives segment. We have chosen this segment due to their
medium-income level and their need for specialized healthcare services. By catering to their specific needs, we can establish
ourselves as a trusted healthcare provider for this target audience. Additionally, their willingness to pay a premium for
quality healthcare services aligns with our revenue goals.
Balanced scorecard slide 10

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