BRIGHT’C

CLAUDIA ALVARADO
INTRODUCCION
Este arte de la belleza abarca mucho más que la mera aplicación de cosméticos. Se trata de
conocer y celebrar la propia identidad, aprender técnicas que realcen la apariencia, y adaptar
el maquillaje a diferentes ocasiones y estilos. Desde el maquillaje de ojos que destaca la
mirada hasta los labios que hablan de personalidad, cada aspecto del maquillaje tiene su
propia historia y poder.
Table of contents

01 02 03
Introduction Problem & solution Market opportunity

04 05 06
Product demo Team & timeline Financial & metrics
What is a pitch
deck?
A pitch deck is a short presentation that entrepreneurs use to
describe their business and present it to potential investors. It
usually consists of about 10 slides with:

● An overview of the company's mission and the product or

service offered
● Market opportunity
● Team, financials, etc.

The goal is to garner enough interest from investors so that they

are motivated to invest in the business
01
Introduction
Introduction

Our company Our idea

The introduction of your company in The “our idea” part of a pitch deck
the pitch deck should include a brief should include an explanation of your
overview of who you are and what you product/service, how it works, and
do. It should also include a brief what the customer value is. You should
description of why your product or also explain the market opportunity for
service is unique and the value it your product/service
provides to customers
Main ideas of a pitch deck

Presentation Investors Value

A great presentation for a pitch When it comes to picking The value of a product is
deck should be concise, clear investors for a pitch deck, it's determined by how much
and easy to understand. Visual important to research potential customers are willing to pay for
elements such as charts, graphs, investors and understand their it. It's a combination of factors,
images, and videos can help to preferences, goals including the quality of the
make the presentation engaging and interests product, its features, and how
well it meets customer needs
Key ideas in market opportunity
Research new markets Innovative solutions
Analyze existing customer needs and identify Utilize technology and customer feedback to
gaps in the market to find new opportunities come up with novel solutions that meet your
customer’s demands or needs

Stay ahead of trends Seasonal spikes

Monitor changes in the marketplace, such as Identify times of year when demand for certain
shifts in consumer behavior or emerging products may spike, such as holidays or special
technologies, to stay competitive and capitalize occasions, and use these times to target customers
on new opportunities and trends or maximize sales
Six recommendations
Keep it simple Use visuals Keep it short
Structure your pitch deck clearly Incorporate visuals or graphics to A good pitch deck should be
and make sure all the important illustrate your message and keep concise and clear; it is best if you
points are easy to grasp and the audience engaged avoid trying to cram in too much
understand information

Make it memorable Test & iterate Main points

Include impactful stories, Practice presenting your deck A pitch deck is an overview of
statistics, or facts that will help beforehand with friends or your business; focus on key
your audience remember your colleagues for feedback, then use points that get the most important
message afterwards this input to refine it further ideas across
333,000
Users bought our product

9h 55m 23s
Estimated delivery time per unit

386,000 km
Avg. distance travelled by logistics team
4,498,300,000
Number of users analyzed in our market research
 Revenue by quarter
Q1
January - March

Q2
April - June

Q3
July - September

Q4
October - December

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Competition comparison
Features Value Pricing Trial Competence Share

Company A Fuel economy Special offers $23,000 No Low 8%

Company B Design Reliability $27,000 No Low 5%

Company C Performance Repairs $30,000 Yes High 20%

Company D Safety features Marketing $24,000 No High 22%

Company E Technology Customers $32,000 Yes Low 10%

Company F Comfort Best prices $15,000 Yes High 30%

Company G Customization Brand name $45,000 No Low 5%

 Product infographics
Visuals Features
Showcase the design of What makes you product
your product unique?

Price Users
Share the cost and price Speak about the
with investors target audience

Availability Updates
When is the product Do you plan on updating it?
expected to be ready?
 Timeline of your presentation

Provide a brief overview Engage the audience with Identify the customer's Describe how your
of the pitch deck's content a compelling introduction pain points and challenges product or service can
solve the problem

Highlight the unique value Analyze the target market Explain your financial End with a clear and
proposition and benefits of size, growth potential, and needs and briefly outline concise call to action
your specific solution competition briefly your
funding allocation
 Organizational chart
John Doe
CEO

Jane Smith Mark Willson

Department Head Department Head

Emma Miller Richard Taylor Sarah Williams Steven Ander

Manager Manager Manager Manager

Brian Clark Michelle García James Scott William Young Alan Turner
Employee Employee Employee Employee Employee
Market size overview
Outer circle
Include the total size of the market, which represents
the entire potential customer base for the product or
service

$100M Middle circle

Identify the target market for the product or service,
which may be a subset of the total market. This could
be based on factors such as demographics, geography,
$20M or needs

$5M Inner circle

Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
 Roadmap infographics
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the needs of your target

Understanding
audience

Research existing products in the industry and analyze

Conduct research
how successful they are

Generate ideas based on user feedback and research

Brainstorm ideas
findings

Develop a prototype Create a basic version of the product to show investors

Put the prototype through rigorous testing processes to

Test for usability
ensure that it meets user requirements

Understand the opinion of the users who tried your

Analyze feedback
product
 KPI dashboard
Product Units Revenue Returns $4,000,000 $100,000 $3,900,000
Item 1 500 2,000,000 40 Revenue General costs Profit

Item 2 1,000 50,750 10

Item 3 250 1,500,000 300

Item 4 500 2,000,000 40

Item 5 1,000 50,750 10

Item 6 250 1,500,000 300

Item 7 500 2,000,000 40

Item 8 1,000 50,750 10

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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