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    Sempro Dew Fixx

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    Fajri Dhaniar Mohammad Jihad
    The document discusses a study on the influence of environmental psychology on customer satisfaction at spicy noodle restaurants in Malang City, Indonesia, with brand image as a mediating variable. The study aims to examine how environmental psychology impacts brand image and customer satisfaction. It presents hypotheses and a conceptual framework relating environmental psychology, brand image, and customer satisfaction.

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    Sempro Dew Fixx

    Uploaded by

    Fajri Dhaniar Mohammad Jihad
    13 views10 pages
    The document discusses a study on the influence of environmental psychology on customer satisfaction at spicy noodle restaurants in Malang City, Indonesia, with brand image as a mediating variable. The study aims to examine how environmental psychology impacts brand image and customer satisfaction. It presents hypotheses and a conceptual framework relating environmental psychology, brand image, and customer satisfaction.

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    SEMPRO DEW FIXX

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    The document discusses a study on the influence of environmental psychology on customer satisfaction at spicy noodle restaurants in Malang City, Indonesia, with brand image as a mediating variable. The study aims to examine how environmental psychology impacts brand image and customer satisfaction. It presents hypotheses and a conceptual framework relating environmental psychology, brand image, and customer satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views10 pages

    Sempro Dew Fixx

    Uploaded by

    Fajri Dhaniar Mohammad Jihad
    The document discusses a study on the influence of environmental psychology on customer satisfaction at spicy noodle restaurants in Malang City, Indonesia, with brand image as a mediating variable. The study aims to examine how environmental psychology impacts brand image and customer satisfaction. It presents hypotheses and a conceptual framework relating environmental psychology, brand image, and customer satisfaction.

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    © All Rights Reserved
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    of 10

    THE INFLUENCE OF ENVIRONMENTAL

    PSYCHOLOGY ON CUSTOMER SATISFACTION OF


    SPICY NOODLE RESTAURANTS IN MALANG CITY
    WITH BRAND IMAGE AS A MEDIATING VARIABLE

    Supervisors
    Prof. Dr. Ir. Budi Setiawan, M.S.
    Neza Fadia Rayesa, S.TP., M.Sc.

    Presented by:
    Dewanty Sholechatu Z. R. (205040100111124)
    TABLE OF CONTENT
    RESEARCH BACKGROUND

    RESEARCH PURPOSE

    CONCEPTUAL FRAMEWORK

    HYPOTHESIS

    RESEARCH VARIABLES

    RESEARCH METHOD
    RESEARCH BACKGROUND

    A positive brand image that is


    Consumer satisfaction is
    recognized by many people will
    influenced by brand
    generate interest which ultimately
    image
    leads to customer satisfaction

    Crowding is an environmental
    psychology theory. Human The brand image attached to the
    crowded is often associated with spicy noodle restaurant today can be
    the crowds seen in today's spicy seen from the large number of
    noodle restaurants, where crowded visitors who visit, this condition is
    spaces often create feelings of called a crowding
    discomfort

    it has an impact on
    satisfaction and consumer
    behavior in the long term
    RESEARCH PURPOSE

    01 02 03
    Environmental Environmental Restaurant image on
    psychology on psychology on consumer consumer satisfaction
    restaurant image satisfaction
    FRAMEWORK
    CONCEPTUAL
    Real conditions: Ideal conditions:
    Spicy noodle Distress can provide a positive or
    This spicy noodle restaurant is
    restaurants in negative response to the brand image
    busy with consumers, consumers
    malang city which can later have an impact on
    are even willing to queue for
    hours consumer satisfaction.

    Environmental
    psychology

    Human crowdedness Spatial crowdedness

    Brand Image

    Consumer satisfaction

    Increasing consumer loyalty to spicy noodle restaurants


    HYPOTHESIS
    Environmental psychology has an influence on brand image
    H1
    Environmental psychology has an influence on consumer
    H2 satisfaction

    Brand image has an influence on consumer satisfaction


    H3
    STRUCTURAL EQUETION MODEL
    RESEARCH VARIABLES
    Variable Independent Variable Dependent

    Human crowded Spatial crowded Brand Image (Y1) Customer


    (X1) (X2) Satisfaction (Y2)

    Many people (X1.1) Stuffy feeling (X2.1) Restaurant Price (Y2.1)


    atmosphere (Y1.1)
    Uncomfortable Difficulty moving Product (Y2.2)
    feeling (X1.2) (X2.2) Food quality (Y1.2)
    Service (Y2.3)
    Interior design
    (Y1.3)
    RESEARCH METHOD

    Quantitative Approach The sampling technique:


    Data analysis
    non-probability sampling method method:
    with a judgment sampling technique
    Location & Time • Descriptive Statistics
    • PLS-SEM (Partial
    • Location: Mie Gacoan Method of collecting data: Least Squares-
    Restaurant in Malang City Structural Equation
    • Time: August to September
    Primary: Observation (questionnaires) Modeling) Analysis
    2023
    Secondary: Documentation (literature study)
    Thank
    You!
    CREDITS: This presentation template was created by Slidesgo
    , and includes icons by Flaticon, and infographics & images by
    Freepik

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