+ In the business of the Cuban restaurant in the city of Miami, different market strategies were used: for

example, promotional cards were created with business information and distributed to the people who were
passing by on the outskirts of the restaurant, even a personal contract was made to distribute these cards on
the outskirts of popular markets such as Walmart, also in the vicinity of the shopper centers of the area and
the strategy was taken that people who arrived with that card would be given a 20% discount when paying
the bill at the restaurant. Food was also given on the outskirts of public schools and food was provided to the
most needed people on the streets, which caught the attention of many of the current customers of the
restaurant. Advertising was paid and the name of the restaurant was on several gas station windows, it was
also announced on the local radio and the newspaper. An Instagram and Facebook page was created that
shared all the information, the food of the place was also photographed, videos of how some foods and
drinks were made were made, people with a high number of followers known as (influencer) were also
contacted to go to the place and promote it on their networks, letting their followers know how their culinary
experience had been. It was also of vital importance and as a market strategy to create an authentic Cuban
experience, therefore the decoration was key to that and was decorated in the style of how Havana looked in
the 1960s. Cuban themed events were organized and pullovers and caps were given away with the name and
logo of the restaurant, they could also be customized and marked the name of the guests of the event and
loyal customers; graffiti artists were hired to do this and give it a touch of originality. When the restaurant
opened, offers were given for home delivery and takeaway food to take advantage of the current trend of
convenience. A site was also created on the Internet where people could leave their review and thus received
comments and the restaurant was promoted. Adopting these strategies to the specific location of the
restaurant were key to success.
 How do we sell our
products or
services?
+ We offer excellent customer service which provides a friendly, attentive and
professional service at all times since satisfied customers are more likely to
recommend the restaurant and return in the future. We create special offers and
promotions to attract customers which can include limited-time discounts, special
menus, combos or discounted packages, happy hours, among others; these offers
can be found through social networks, on the website and within the restaurant
itself. We design an attractive and well-organized menu that highlights dishes and
drinks in a clear and attractive way; we use detailed and appetizing descriptions
that help customers visualize the dishes and arouse their interest. We focus on
offering an exceptional gastronomic experience that exceeds customer
expectations. We encourage advance booking and organize special events such as
tasting dinners, theme nights, wine lists among others; this helps increase demand
and generates additional income. We offer home delivery and take-away services.
+ Key Relationships

+ Buyer-Splidy Relationship.

+ Ensure the provision of the products for the preparation of the different dishes.
Suppliers:

+ Gordon Food Service

+ Address: 2299 SW Eighth St, Miami, Fl
+ Phone: (305)643-1124

+ Martin-Brower Global
+ Address: 1661 NW 12th Ave, Pompano Beach, FL 33069
+ Phone: (954) 782-6556

+ Reyes Holdings
+ Address: 151 Martin Brower Rd, Orlando, Fl 32824
+ Phone: (407) 583-0672
 + The sales cycle begins with the need to attract potential customers to the
restaurant. This can be done through various marketing strategies, such
as online and offline advertising, presence on social networks, content
marketing, promotional events, collaborations with other local
companies, among others.
+ When potential customers arrive at the restaurant, it is crucial to give
them a warm welcome and an excellent first impression. This includes
welcoming them with a smile, providing information about the restaurant

Sales cycle of
and the menu, and accompanying them to your table in a courteous and
efficient way.
+ Once customers are seated, the restaurant staff must be prepared to offer

products and
advice on the menu, answer questions about the dishes and drinks, and
recommend options based on customers' preferences and dietary
restrictions. The objective is to guide customers towards the purchase of
dishes and drinks that meet their needs and expectations.

services: + Once customers have placed their orders, the kitchen staff must prepare
the dishes efficiently and with high quality standards. It is important to
make sure that the dishes are served correctly, in the right order and at
the right time to guarantee an experience satisfactory gastronomic for
customers.
+ During the meal, the restaurant staff must be attentive to the needs of
customers, offer beverage refills, check if they are satisfied with the food,
solve any problems or inconvenience quickly and efficiently, and make
sure they have a positive experience.
+ Once the customers have finished their meal, the restaurant staff offers
the bill in a friendly and courteous way, explaining the charges and
processing the payment quickly and efficiently. It is important for us to say
goodbye to customers with a smile and thank them for their visit to the
restaurant.
Position Management
Name Rosalba Socarras
Job description He will be in charge of the direction and
coordination of the activities within the
restaurant. He is the one who represents it to
the customers. He reviews, controls and
evaluates that the processes are carried out
correctly

Studies Business administration

Description of tasks -Purchasing decisions
-Conflict resolution in personnel
-Strategic decision making
-Staff management
-Monitor all tasks
Position Administrator
Name Darelis Sena
Job description You will be in charge of directing and coordinating daily activities within the restaurant.
Supervisor of the waiters, and who is always present in the room verifying the correct functioning
of the business. Approves dishes before they are served to the customer. She is at the counter and
is the one who bills and collects. He is the manager of the money and must report to general
management. He also interacts with suppliers, requests budgets that management approves and
must be in charge of receiving orders and entering them into stock.

Studies Preferably knowledge in the field, studies related to business administration.

Description of tasks -Billing and collection
- Shopping
- Stock management
- Control of customer service of the waiters
- Respond to customer complaints quickly
-Surrender of funds
Position Chef
Name Julio Socarras
Job description He is responsible for the kitchen, he must control that each dish that
comes out meets the requirements. He is the one who opens and
closes the kitchen, and is in charge of the rest of the cooks, his
assistant, the grill man and the cleaning staff. He must enter the
consumed inputs into the system to keep stock control.

Studies Professional chef, with at least 5 years of experience in the field.

Description of tasks -Supervision of kitchen staff

- Control of the raw materials consumed
Stock management
-Control of food status
-Respond to customer complaints quickly
-Responsibility for dishes that leave the kitchen
Position Griller
Name Anselmo Sena
Job description As his name indicates, he is in charge of the grill. You
must always clean it before starting, light the fire,
complying with the chef's requirements, you must
remove the cuts of meat at the requested point,
control the stock of firewood, manage the cooking
times of the dishes.

Studies It does not require studies

Description of tasks -Comply with the chef's requests
- Manage the cooking times of the dishes
- Comply with cleaning standards
- Check the condition of the food
- Keep the grill in good condition, since it can be
-Visited by any client at any time.
Position Waitress
Name Maria Sanchez
Job description They are the visible face of the restaurant, which is why they must maintain
an image and excellent treatment with customers. They are in charge of
serving the customer what they want to consume, advising on the dishes,
keeping the bill. Minimum 5 years experience in a similar position.

Studies Spanish and English language

Description of tasks -Greet customers and escort them to their table
- Take orders and enter them into the system
- Monitor the tables so that the client does not miss anything
- Serve dishes and drinks
-Be cordial
-Maintain image and posture
 Position Waitress

Name Aimary Izquierdo

Job description They are the visible face of the restaurant, which is why they must maintain an image and
excellent treatment with customers. They are in charge of serving the customer what they want to
consume, advising on the dishes, keeping the bill. Minimum 5 years experience in a similar
position.

Studies Spanish and English language

Description of tasks -Greet customers and escort them to their table

- Take orders and enter them into the system
- Monitor the tables so that the client does not miss anything
- Serve dishes and drinks
-Be cordial
-Maintain image and posture
 Position Waitress
Name Rocio Malagon

Job description They are the visible face of the restaurant, which is why they must maintain an image and
excellent treatment with customers. They are in charge of serving the customer what they want
to consume, advising on the dishes, keeping the bill. Minimum 5 years experience in a similar
position.

Studies Spanish and English language

Description of tasks -Greet customers and escort them to their table

- Take orders and enter them into the system
- Monitor the tables so that the client does not miss anything
- Serve dishes and drinks
-Be cordial
-Maintain image and posture
Business Daily Sale Monthly Sale Annual Sales
Lines

Drinks 280 8400 100,800

Appetizers 205 6150 73,800
Breakfasts 74 2220 26,640
Lunches 310 9300 111,600
Specialties 90 2700 32,400
Desserts 200 6000 72,000
Total 1159 34,770 417,240
Business Lines Daily Sale Monthly Sale Annual Sales

Drinks $840 $25,200 $302,400

Appetizers $2460 $73,800 $885,600

Breakfasts $769 $23,070 $276,840

Lunches $8370 $251,100 $3,013,200

Specialties $2790 $83,700 $1,004,400

Desserts $1400 $42,000 $504,000

Total $16,629 $498,870 $5,986,440

Business Year 1 Year 2 Year 3 Year 4 Year 5
Lines

Drinks $302,400 $350,500 $400,010 $430,455 $500,100

Appetizers $885,600 $900,00 $900,345 $950,000 $100,400

Breakfasts $276,840 $300,000 $340,050 $400,400 $411,000

Lunches $3,013,200 $3,200,065 $3,457,390 $3,679,478 $4,000,000

Specialties $1,004,400 $1,400,000 $1,800,600 $2,784,658 $2,900,800

Desserts $504,000 $560,543 $600,000 $754,100 $800,000

Total $5,986,440 $6,711,108 $7,498,404 $8,999,091 $9,312,811