Management Review Meeting Reviewed
Management Review Meeting Reviewed
Management Review Meeting Reviewed
Vendor Team
User Growth
User Growth Tracker
July 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX SKF Incepta ACI Healthcare Renata Unimed
New Sales 3 7 0 0 0 1
IC Clients 11 43 1 2 1 1
Transfer (sales) 1 7 0 0 0 0
Support Clients 531 116 17 1 3 0
Total Writing 293 81 8 3 8 1
Total 839 254 26 6 12 3
User Growth Tracker
August 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX SKF Incepta ACI Healthcare Renata Unimed
New Sales 4 4 3 5 0 1
IC Clients 12 18 7 5 1 1
Transfer (sales) 1 2 0 1 0 0
Support Clients 542 134 18 3 2 0
Total Writing 284 83 7 4 9 2
Total 843 241 35 18 12 4
Revenue Growth
Revenue Growth Tracker
July 2021
User Growth Tracker Vendor Enlisted Company New Company
Digital RX Revenue (Sales+Support) SKF Incepta ACI Healthcare Renata Unimed
Collection 320,000 141450 0 0 0 10500
Billing 264500 0 0 0 0 0
Due (Subscribed) - T1 328500 155100 0 0 0 0
Due (UnSubscribed) - T2 784000 0 0 0 0 0
Incepta :
Communicated for new lead acquisition.
Communicated with the field agents for lead acquisition.
ACI
Communicated for lead acquisition.
Lead Confirmed (new sales) : 04
Lead Fulfillment:
Eskayef
Prepared and submitted bills.
Communicated for the DSR issues and due payments.
Other Activities
ACI
Prepared and submitted bills.
Lead fulfillment (new sales) : 03
Sponsor changed : 01
Sponsor added : 01
Renewal : 01
Pending : 01
Incepta
Prepared and submitted monthly bills.
Communicated for the due payments.
Other Activities
New Clients
Lead Acquisition:
Healthcare:
Communicated for lead acquisition.
Lead confirmed : 05
Lead Fulfillment:
Healthcare:
Lead fulfillment : 05
Unimed:
Sponsor added : 01
Product Developments
Market Survey:
• Market Survey MVP launching & account disbursement
• Market Survey visual & structural improvements for user convenience
• Back end data validation
• Generic list proof checking
• Doctor specialty classification fixation – on going
• Survey population distribution – on going
Brand Pro:
• Development of product structure
• Therapeutic classification of generics
Service Developments
• Vast array of Data Analysis of Market Survey
Specialty wise
Region wise
Timeframe wise
Generic wise
• Insight generation for providing monthly report
• Data ownership; ensuring data flow according requirements
• Master database analysis regarding specific pharmaceuticals
• Comparison with competitors data like IMS, 4P for user acceptance
Business Developments
• Market Survey Pitch deck preparation
• Pricing fixation
• Service contract finalization
• Sales funnel establishment
• Primary contacts with pharmas regarding various services
Go to Market Strategy
• Acquisition (1st phase):
Two layers in Marketing team
Top management
Marketing Head, General manager, Executive directors
Team Leaders
Marketing manager, Group product manager, Product class wise marketing teams