English Presentation

Marketing campaign
Introduction to the product:

• Sebamed was established by Heinz Maurer (1921–2016) in
1957. Since 1961, the Sebamed products are exported to
over 70 countries. He headquarters of Sebapharma located
in Boppard town district Salzig. Sebamed products have
been included in over 150 scientific studies to support the
brand's formulations and are recognized by dermatologists,
pharmacists, drugstores and consumers throughout the
world. Since 1971, Sebamed products are now distributed in
more than 80 countries. Sebamed's corporate philosophy is
"Science for healthy skin. In April 2009, Sebamed won a
trademark lawsuit in Indonesia against a local businessman,
prohibiting the use of the name Seba.
Top users.
• Sebamed baby skin care products have been
developed with the expertise of world-class
dermatologists. The efficacy of Sebamed baby
care products has been published in over 120
research papers. It is endorsed and
recommended by doctors across the globe.
Safety and health concern:
• Sebamed Baby Lotion has a pH of 5.5 and contain natural lipids.
Conventional baby lotions have pH>7 and contains parabens &
propylene glycol which can cause burning sensation and skin
irritation. Sebamed Baby Lotion contains 7% natural lipids + lecithin +
sorbital ensures long lasting hydration.
• Paraben free
• Talc free
• Propylene glycol free
• Dioxane free
Target audience:
• Pregnant moms.
• New moms
• Single parents
• Same sex parents
• New parents.
• Paediatrician
• dermatologist
Marketing channels:
• Sebamed Products are marketed in India by USV Private Limited.
Sebamed, a German personal care brand, has launched its new
campaign #pH matters from day 1 for its baby care portfolio. The
brand has roped Indian film director, Karan Johar for the campaign.
• Instagram ads
• Television ads
• Theatre ads
• Youtube ads
• Content creators .
Advertising strategies:
• A still from the ad Sebamed has launched campaigns for their
personal care and baby care range of Sebamed products with
brand ambassador Sushmita Sen. The campaign features Sen in
a premium and posh looking setup where she connects with the
audience with a relevant conversation.
• As the marketing campaigners , we do test the products on our
own skin and we face the audience as testimony
• We would give the products to the new moms for testing and
collecting their feedbacks are the main aspect for advertisings.
Benefits :
• 100% soap & alkali free
• Supports the natural lipid balance.
• Panthenol Stimulates the Regeneration of the skin.
• Chamomile soothes the skin.
• Pleasant botanical fragrance
• Clinically proven.
ingredients used:
• Aqua
• Cetearyl Alchohol
• Glycerin
• Sorbitol
• Paraffinum Liquidum
Price and package :
• The packaging of Sebamed products, specifically the Sebamed Baby range is
very appealing and there is no mistaking this is a baby product, with it’s white
box and pastel pink and blue logo.
• The box itself has very informative details of the product, ingredients and clear
directions for use. It goes one more step to take it from a general baby toiletry
to that of something that is medicated and has been formulated with a sole
purpose of being mild, gentle, and help balance restore and repair delicate skin.
• Each product also has a leaflet inside explaining more about the company as
well as more details regarding ph balance and the full product range.
• The products can be bought online at Sebamed or are available from
independent pharmacies. Prices range from £2.95-£4.59.
Quality and quantity:
• Sebamed products have been
developed by dermatologists to
meet your skin's specific needs.
They are ideal for all skin types
including sensitive and problematic
skin. Only Sebamed products have a
pH value of 5.5 and they work
without altering your skin's pH
levels.
Channels for easy shopping.
Pictures for witnessing:
Purpose for choosing this product:
In order to create awareness to use
dermatologically tested baby products to the littles
ones and to prove people what is good and how to
choose good , in which way to choose good and
where to choose good .
Thank you all!!!

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Marketing campaign

Introduction to the product:

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