What Is Sms Eng (By Lanck)

What is SMS?
Main terms and concepts
Features and benefits of LANCK Telecom

What is SMS?
Main SMS types
SMS (Short Message Service) is not a message itself, but a
technology that allows you to receive and transmit short
text messages using a mobile phone.
Main SMS types:
● P2P SMS (person-to-person SMS) are regular ● A2P SMS (application-to-person SMS) are ● 2-way SMS is a service that lets subscribers not
text messages sent by one subscriber of a cellular messages sent to the subscriber via a mobile only receive A2P SMS messages, but also send
network to another subscriber using a mobile application. Various enterprises use such text messages (P2A SMS messages):
phone: messages for the purposes of customer
verification, information sharing or [Please rate the quality of our services from 1
[Come over, we’re having a movie night!!] advertisement. Messages can contain to 5]
hieroglyphs, hyperlinks and emoticons/emojis:
[Your Viber code is 8941]

What is SMS?
Main SMS types
RCS (Rich Communication Service) is a new technology
enabling 2-way communication between the customer and
the enterprise which supports not only text, but also
multimedia content
What is A2P SMS?
A2P SMS traffic types
Transactional – service traffic: Marketing – promotional traffic:
● OTP (one-time password) — activation or ● Whitelisted — promotional traffic that the

verification codes (passwords) sent by subscriber voluntarily consented to receive
applications and services (e.g. banks) ● Spam — promotional traffic that the subscriber
● OTT (over-the-top) — informational messages didn’t consent to
from companies, banks and other institutions ● Fraud — fraudulent messages (phishing,
(enterprises)
smishing)
Сonnection types Сonnection protocols

● Local (domestic) ● SMPP / HTTP / HTTPs
● International ● SS7
A2P SMS
product / routing types
● Direct — direct connections to mobile operators
○ On-net — direct connections to an operator in a specific
country
○ Hub — connections to a group of operators via a hub
(Vodafone, Etisalat, etc.)
○ Off-net — the operator's direct connections within their
country
● Premium — direct or direct +1 / +2 (DLR < 20 s. % of
delivery > 90 %)
● Wholesale — routes with lower costs (Least Cost Routing,
or LCR), but no quality assurance
● SIM — SIM box routes (for OTP traffic)
● HQ (high quality) — indirect routes with a fairly high
percentage of delivery, without fakes
● Viber — messages delivered via the Viber app
● SS7 — messages sent via signal providers directly to the
operator; A2P SMS transmission is possible only from
certain GT
A2P SMS
product / routing types
Billing Currency
● per submitted — based on ● Euro is the base currency of
the number of messages sent the A2P SMS business
● per delivered — based on ● However, the US dollar is
the number of messages often used in Asia, North and
delivered South America
● A2P SMS rates range from
0.001 to 0.30 EUR
Different traffic routes
Restrictions of A2P traffic
●Division into local and

international traffic
Sender ID (features)
●Restrictive legislation
●Operators' policies Alpha Numeric
●Preregistration
Dynamic Preregistered Short code Long code
SMS routing. MNP & HLR
MCCMNC – mobile country code mobile MNP – mobile number portability HLR – home location register (MNP + roaming
network code + validity + availability)
Cost: up to 0,0015 EUR per attempt
[310016 – USA AT&T] Cost: up to 0,005 EUR per attempt
Features and Benefits
of LANCK Telecom
Features: Benefits:
● SMPP/HTTP & SS7 connection ● Worldwide direct connections (70+ On-
protocols net, 10+ Hubs)
● Billing per submitted and per delivered ● Total coverage of certain countries with
our own direct connections SMS + Voice
● Support of various currencies (EUR,
bundle offers
USD, RUR, KZT)
● Personal account UI
● Support of all routing types, including
our own SS7 routes
● Default routes – Direct, Premium &
Wholesale
● Quality and conversion monitoring
● Worldwide MNP/HLR lookup
Short Dictionary of SMS Terms
Alpha dynamics capacity of the route to accept traffic with any alpha sender ID
alpha-numeric sender ID, that may include up to 11 characters (including digits, dots, dashes, underscores and some
Alpha name
special characters)
Aggregator transit company
Bulk SMS massive marketing campaign SMS traffic or other huge volume of SMS traffic
usually refers to the ratio of the successful customer registrations via OTP code and the total number of messages sent
Сonvertion rate (CR)
over a certain period of time (for example, an hour, a day or a month)
DLR (Delivery Report) message delivery report
the company that initiates sending A2P SMS to subscribers of the cellular network for the purpose of verification,
Enterprise
information sharing or advertisement
technical characteristics of the route, such as supported Sender ID (alpha/numeric), possible requirements to register a
Features
Sender ID, content limitations and restrictions, SMSC number
network security system that monitors and controls inbound and outbound traffic on the operator's network according to
Firewall
preconfigured GT rules
GT (global title) number from the operator's number capacity used for routing signaling messages to other operators' networks
HLR (Home Location database that contains information about the subscriber's number (whether it is roaming, whether it is located within the
Register) network coverage area, whether the number is active, whether the number is ported)
Long code long numeric code of the Sender ID
mobile country code mobile network code; a unique mobile operator identifier consisting of six digits: three digits of the country code
MCCMNC
and three digits of the network code
Short Dictionary of SMS Terms
MNP (Mobile Number
a database of telephone numbers ported from one operator to another
Portability)
“multi-signature"; route feature that allows you to send SMS messages from any sender ID (except numeric and prohibited names)
Multiname
without preregistration (refers to Russia mostly)
Numeric numeric Sender ID
OTP (one-time password) activation or verification codes (passwords) sent by various applications and services (for example, banks)
Preregistration preliminary registration of the alpha name with the operator
Procurement separate procurement department within SMS/Messaging department
Sender ID name, alias, value of the "sender" field in the SMS message
Short code short numeric Sender ID code (3-6 digits)
SMPP (Short message

protocol describing the interaction of the end-user with the SMS server (SMSC)
peer-to-peer protocol)
SMSC SMS center; cellular network element responsible for storage, transmission, conversion and delivery of SMS messages
SS7 (Signalling System № a set of telephony signaling protocols used to transmit calls, SMS messages, as well as other related data to public telephone networks
7) (PSTN) worldwide
TPS (Throughput per
the possible number of SMS messages sent simultaneously
Second)
SMS and Voice share many common
concepts that are called differently
SMS VOICE
SMS minute
bind, link, channel trunk
account, product trunk, product
Sender ID A-number
MSISDN B-number
TPS CPS
Fake FAS
EDR CDR
DLR Time PDD
aggregator wholesale (transit) carrier
enterprise retail carrier
operator mobile operator
vendor supplier
SMPP/HTTP SIP (VoIP)
SS7 TDM
dump trace
Thank you!
[email protected]
lancktele.com

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What is SMS?

Main terms and concepts

Features and benefits of LANCK Telecom

Main SMS types:

[Your Viber code is 8941]

A2P SMS traffic types

Transactional – service traffic: Marketing – promotional traffic:

● OTP (one-time password) — activation or ● Whitelisted — promotional traffic that the

Сonnection types Сonnection protocols

●Division into local and

SMS routing. MNP & HLR

Preregistration preliminary registration of the alpha name with the operator

Procurement separate procurement department within SMS/Messaging department

Short code short numeric Sender ID code (3-6 digits)

SMPP (Short message

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