AirFi Introduction August 2017

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AirFi – The first and most portable W-IFE in the industry

Introduction
May 2017
to AirFi
INKEF team meeting 01-04-2016
AIRFI: THE WORLD’S FIRST AND MOST PORTABLE W-IFE
SOLUTION

True Low Cost: No STC required (no certification, no ground


time), flexible on all a/c (lease, owned), latest technology always
available (Appless DRM video), best content deals, crew friendly,
lowest TCO

Flexible & Open: Easy to use by Pax, airlines and CSP to manage
and update all content/ads on a daily basis. Daily Pax statistics
available, Onboard payments PCI-Certified

Ancillary Sales: AirFi platform is ideal for digital advertising and


onboard sales, including pay wall for i.e. selling movies
Proudly serving airlines worldwide
(Connected Crew, AirFi and pilots)
Airline Country Aircraft Types
Nordic Aviation Estonia Bombardier CRJ900, CRJ700, Embraer E-170
TUIfly Netherlands Boeing 737-800, 767-300ER, 787-8
Transavia Netherlands Boeing 737-700, 800
Adria
Flying with
Slovenia
Boxes status Dec’15
Airbus 319-100, Bombardier CRJ-900, CRJ-700LR
Volaris AirFi
Mexico Airbus 320
Small Planet Airlines Poland, Lithuania Airbus 320-200, Boeing 737-300
Cebu Pacific Philippines Airbus 319-100, 320-200, 330-300, ATR 72-500
KLM Netherlands Boeing 737-700/800/900
Atlantic Airways Faroer Islands A320/319
Corendon Netherlands/Turkey B737
Thomas Cook Airlines UK A320 & A321
Tarom Romania A310-325 & A318-111 & B737-7 & B737-3
Aegean Airlines Greece A321 & A320
Air Europa Spain B737 & Emb195 & Emb145
Kras Netherlands Bus company
Nesma Airlines Saudi Arabia A320 & A321
AirFi-
AirFi-investment teaser IFE actually flying worldwide to date
the only portable
JUDGES SAID:
“This is a smart, simple
innovation that skips the costly and
lengthy
process of certification. It is a low cost
solution
that is technically simple but flexible
enough for
innovative and creative application
and
services to
enhance the customer experience. A good
interim
solution to the full high-speed
connectivity”.
Some Other Customer Facing Examples
Some Other Customer Facing Examples
Some Other Customer Facing Examples
Some Other Customer Facing Examples
Some Other Customer Facing Examples
Customer Facing Examples
Graphic User Interface
• Airline can customize the GUI according to the corporate guidelines, develop their own static
website and/or work with our existing template
Crew Login
The power of content diversity

• CSP Agnostic
• Airline owned content
• Fit for budget content packages
• ITV/ Sports channel
• Over 100 Games
• Music channels
• Newspapers
• Social media
• AR/VR
• Moving Map
• Destination information
The power of movie content flexibility & app-free DRM
Interactive Moving Map: Optional
• Interactive Moving Map: including information about
airline routes and destination

• http://atlantis-sandbox.airfi.io/#/

• Fully browser based

• Airline determines Points Of Interest: pictures,


videos, etc

• Available on AirFi Box Moon and on Venus


model
Games Module: games Free of Charge
Sky shop/Duty Free and Meal selection Module

• Onboard shopping: duty free, catering products and home


delivery

• Pax can select and pay meal/drinks (restaurant model)

• Payment by crew ePOS or pax can pay using their own mobile
device and credit card

• AirFi is compatible with crew ePOS such as Connected Crew


Newspapers, Magazines and Books Module

• Daily updated Newspapers via RSS Feeds: free/paid

• Magazines and Books by mobile PDF: free/paid

• Pax can purchase infotainment by using mobile


device and credit card or crew ePOS
Advertising and Promotion Module

• We offer extensive digital advertising opportunities


together with our advertising partners: you choose!

• Combine inflight adds, both static and video, with the


interactivity from AirFi

• Provide the perfect opportunity for advertisers to target


specific routes and passenger demographics.

• Adjust advertisement opportunities according to your


own brand policy

• Turn your AirFi project into a revenue stream from day


one
Customer
Personalization
Customer Personalization options including
language, yield management per route, per
flight, per passenger and dynamic / localized
content and messaging.

The AirFi content can be shown in


multiple languages, can do yield
management/ dynamic pricing per
route/flight and even passenger.
Content can be shown based on
flight
details, passenger credentials all the
way up to a personal (dynamically
generated) environment.
Maximize Revenue By Focusing On The
Right Content and Interaction

High Interactivity PRODUCT


CHAT PLACEMENT
GAMES

INFLIGHT
DELIVERY
GAMES SALES

NEWS

ITEMS

DESTINATION
LOTTERY
INFORMATION TICKETS

ENTERTAINMENTVALUE POST FLIGHT


DELIVERY
SALES

MAGAZINES

ALLOTMENT
ANCILLARIES

MOVIES

INFLIGHT
MAGAZINES

Low Interactivity

Low SALES POTENTIAL/INCENTIVE High


Connect To Your Crews’
ePOS Devices, Pilots’ Devices

• The AirFi Box generates a dedicated network for the


Crews’ EPOS devices that is invisible for the
passenger and secure for the crew

• Further integration can include self service ordering


for passengers. This enables passengers to browse
the catalogue and order catering or duty free items.
The Crew then delivers the items to the passenger’s
seat
The crewmembers place one AirFi Box at the front of
the aircraft and one at the back of the aircraft. The
boxes will automatically connect and create a single
network inside the aircraft. The AirFi Box weighs only
1.2 KGs, making the AirFi system the most fuel
efficient system on the market.

AIRFI BOX STOWED


No man hours required
No downtime for
retrofit No STC
No drag, no licensing
3G or 4G On Ground Data Connections

Depending on the availability of 4G, the


AirFi box (version 1.5) offers 3G or 4G.
The passenger can use the connectivity
to communicate via WhatsApp, Twitter,
iMessage etc. The content updates,
usage stats and logging information are
transferred using a WiFi connection in the
charging station.
Upgrade / Update
Process / Requirements

The AirFi box is updated during charging. This


is a fully automated process. The only
requirement is that there is a “proxy-Box”
installed at every charging facility that is
connected to the Internet.

Data transfer rates are irrelevant for this option


or limited to the available 3G/4G connection.
Box Logistics
Power Source: SAFETY FIRST
Battery powered?
• Yes, Embedded battery powered, NOT External
power pack = huge potential risk

• LiFe-Po battery (safest in the industry) with only


5,5 grams of lithium

• Batteries specifically for pressurized


environments, sealed compartment, Temperature
sensors with automatic shutdown

• Moon 49,5 Watt Hours, Venus 99 Watt Hours

• Within the EASA limitations of Lithium Batteries


In Summary AirFi provides:

Low Cost: No STC required (no certification, no ground time),


flexible on all a/c (lease, owned), latest technology, minimum
training of crew/staff

Flexible & Open: Easy to use by Pax & Crew and for airline or
3rd party partners to manage and update all content/ads on a
daily basis

Ancillary Sales: AirFi platform is ideal for digital advertising and


onboard sales

THANKS FOR YOUR ATTENTION

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