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    Marketing 11

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    Bishnu Prasad Mohanty
    This document provides an overview of mobile marketing and m-commerce. It discusses the growth of internet and smartphone usage in India, with key points about rising smartphone adoption, increasing rural internet penetration, and mobile becoming the primary access point. The document then covers mobile marketing tools and strategies like SMS, social media, location-based and in-app marketing. It also discusses forms of m-commerce and types of mobile advertising like display ads, augmented reality shopping and chatbots. In conclusion, it recognizes the role of mobile technology in connecting people globally.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Marketing 11

    Uploaded by

    Bishnu Prasad Mohanty
    55 views15 pages
    This document provides an overview of mobile marketing and m-commerce. It discusses the growth of internet and smartphone usage in India, with key points about rising smartphone adoption, increasing rural internet penetration, and mobile becoming the primary access point. The document then covers mobile marketing tools and strategies like SMS, social media, location-based and in-app marketing. It also discusses forms of m-commerce and types of mobile advertising like display ads, augmented reality shopping and chatbots. In conclusion, it recognizes the role of mobile technology in connecting people globally.

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    This document provides an overview of mobile marketing and m-commerce. It discusses the growth of internet and smartphone usage in India, with key points about rising smartphone adoption, increasing rural internet penetration, and mobile becoming the primary access point. The document then covers mobile marketing tools and strategies like SMS, social media, location-based and in-app marketing. It also discusses forms of m-commerce and types of mobile advertising like display ads, augmented reality shopping and chatbots. In conclusion, it recognizes the role of mobile technology in connecting people globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    55 views15 pages

    Marketing 11

    Uploaded by

    Bishnu Prasad Mohanty
    This document provides an overview of mobile marketing and m-commerce. It discusses the growth of internet and smartphone usage in India, with key points about rising smartphone adoption, increasing rural internet penetration, and mobile becoming the primary access point. The document then covers mobile marketing tools and strategies like SMS, social media, location-based and in-app marketing. It also discusses forms of m-commerce and types of mobile advertising like display ads, augmented reality shopping and chatbots. In conclusion, it recognizes the role of mobile technology in connecting people globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    A presentation report on Hello!

    MOBILE
    MARKETING
    A comprehensive overview of Mobile Marketing,
    Strategy, and M-Commerce
    Presented By:

    BISHNU PRASAD MOHANTY


    Roll No. - MC-23-009
    POST GRADUATION DEPARTMENT

    PRANANATHA AUTONOMOUS COLLEGE ,KHORDHA


    Introduction
    Mobile marketing is any advertising activity that promotes
    products and services via mobile devices, such as tablets
    and smartphones. It makes use of features of modern mobile
    technology, including location services, to tailor marketing
    campaigns based on an individual's location.
    Mobile Internet in India
    • Internet in India began in 1986 and was initially
    available only to the educational and research
    community. General public access to the internet
    in India began on 15 August 1995.

    • American multinational digital


    communications technology
    conglomerate cisco estimated that India will
    have more than 900 million internet users by
    2023.
    Growth of Internet user
    India's digital journey is one of exuberance. The
    country had the world's second-largest internet
    population at over 1.2 billion users in 2023. Of
    these, 1.05 billion users accessed the internet via their
    mobile phones
    KEY POINTS :

    Rising Trend of Affordable Increasing internet Rise of mobile as the primary


    Smartphones penetration in rural areas internet access point

    The market for affordable smartphones under Rural India had more than 425 million The shift to mobile Web access has accelerated
    $50k has witnessed a notable surge in recent internet users, a whopping 44% more than since 2007 with the rise of larger multitouch
    times, with many leading manufacturers urban India, which had 295 million people smartphones, and since 2023 with the rise of
    competing fiercely to dominate this segment. using the internet regularly multitouch tablet computers
    MOBILE MARKETING
    Mobile marketing tools are digital marketing
    strategies that companies use to reach their
    target audience through a variety of channels
    that are available on smartphones, tablets, and
    other digital devices. These can include ads
    placed on social media, such as Twitter and
    Instagram, or pop-up ads on browsers
    Importance
    1. Availability of quick services anytime
    2. Mobile has become an undetachable part of
    life
    3. Mobile is not only used for e-shopping but also
    used in physical store
    4. SMS Marketing
    5. Mobile search index becomes primary
    contents for ranking
    6. Importance of Mobile advertisement
    Forms of Mobile
    Marketing
    1. SMS marketing
    2. MMS marketing
    3. Push notification
    4. App-based marketing
    5. In-game mobile marketing
    6. QR codes
    7. Bluetooth
    8. Proximity service
    9. Location-based services
    10.Voice mail
    Strategies of Mobile
    Marketing
    1. SMS Marketing
    2. Social Media Marketing
    3. Location-Based Marketing (GPS)
    4. Proximity Marketing
    5. In-app Marketing
    6.Paid Social Media Ads.
    7.GIFs and Video Content
    Mobile Advertising

    Mobile-first and user-first Rich multimedia effects in Live video content Visual search growth
    display ads mobile ads

    Augmented reality shopping Chatbots 5G optimization


    More shoppable posts on
    social media
    M-Commerce
    M-commerce (mobile commerce) is the
    buying and selling of goods and services
    through wireless handheld devices such
    as smartphones and tablets. M-
    commerce is a form of e-commerce that
    enables users to access online shopping
    platforms without the use of a desktop
    computer.
    Types of M-Commerce
    Conclusion
    Telephone Tuesday celebrates the transformative impact of
    telephones, recognizing their role in connecting people globally and
    revolutionizing personal and business communication, fostering
    meaningful connections in our interconnected world.
    Thank You!

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