EV Car Market in Myanmar Team

EV Market in
Myanmar
Team (4) 11/6/2023
MOH MOH KHINE (GDW20233053)
NAY AUNG LIN (GDW20233017)
Global Sale of EV
Electric vehicles are powered by electric motors
and contain a battery pack. Governments around
the world are implementing policies to promote
electric vehicles to reduce dependence on oil,
decrease greenhouse gas emissions, and improve
air quality.
Global Sale of EV
According to the IEA’s annual Global Electric Vehicle Outlook,
In 2022 10 million electric cars were sold
In 2023 to reach 14 million were expected

China is the world's largest EV market with 5.9 million
units sold in 2022,
EV Evolution in Myanmar
• In early 2022, Khaingkhaing Sangda in Myanmar
produced and sold its first model of pure electric
vehicles’ The cars are being jointly produced by
China’s Yue Di and the Khaing Khaing Sangda
Motorcar factory for Myanmar.
• In June 2022, a national-level leading committee

on the development of electric vehicles.
• On 11st November 2022, Myanmar’s Ministry of
Commerce (MOC) announced a pilot period for
importing electric vehicles into Myanmar, which came
into force with MOC Order No. 62/2022, issued under
the Import and Export Law.
• The government has also waived the tax on the import
of EVs and parts for charging stations for the 2022-23
fiscal year. There are also reports that the tax will be
exempted until the end of the 2024-25 fiscal year.
• In January 2022, first batch of Chinese-made battery
electric vehicles (BEVs) as part of its one-year pilot
EV project. Two companies imported.
• In March 2023, EV charging stations were firstly
implemented at four locations in Nay Pyi Taw Council
Territory, five locations in Yangon city, five locations
in Mandalay city and another five on Yangon-
Mandalay Highway totaling 19 under pilot projects.
• Under the pilot project, 10 of the imported Chinese
BYD e2 cars will run as electric taxis in the
commercial city of Yangon and another 10 vehicles
will run as taxis in the capital city of Nay Pyi Daw.
A customer examines a hybrid electric car KSDV1-NE2 at the Khaingkhaing Sangda Motorcar Development Center in
Yangon, Myanmar, March 9, 2022. With the concept of reducing carbon emissions and environmental protection,
Southeast Asian country Myanmar has begun manufacturing and selling of new-energy vehicles.(Xinhua/U Aung)
New energy vehicles are seen at the Khaingkhaing Sangda Motorcar Development Center in
Yangon, Myanmar, March 9, 2022. With the concept of reducing carbon emissions and
environmental protection, Southeast Asian country Myanmar has begun manufacturing and
selling of new-energy vehicles.(Xinhua/U Aung)
SWOT Analysis for
EV Market in
Myanmar
Strengths
Government Support
Growing middle class
Favorable geographic location
Weakness
Limited charging infrastructure
High initial costs
Limited local manufacturing
capabilities
Opportunities
Increasing environmental concerns
Public Transportation Electrification
Investments in Infrastructure
Collaboration with international
partners
Threats
Political and regulatory uncertainties
Limited consumers awareness and
education
Competition from conventional vehicles
Marketing Strategy For
Developing EV Market
in Myanmar
Product
Emphasize the suitability of EVs for Myanmar's
urban areas and shorter commuting distances.
Offer a diverse range of electric vehicles (EVs)
and collaborate with EV manufacturers to
ensure a variety of models are available.
Highlight the unique features and benefits of
EVs
Price
Highlight the long-term cost savings of EV
ownership
 Leverage government incentives for EV
adoption to make the pricing more attractive.
Determine competitive pricing strategies
based on market analysis
Place
 Collaborate with government agencies, NGOs, and
private organizations to expand the charging
infrastructure network, ensuring convenient access to
charging stations in urban areas, major highways, and
popular destinations.
 Establish a network of EV dealerships or showrooms in
major cities like Yangon , Mandalay and Nay Pyi Taw.
 Collaborate with existing automobile dealerships to
showcase and sell EVs.
Promotion
 Create awareness through targeted advertising
campaigns across various media channels, including TV,
radio, print, and online platforms.
 Educate consumers about the benefits of EVs through
informative content, such as blog posts, videos, and
social media campaigns.
 Collaborate with influencers, bloggers, and industry
experts who can promote Evs
 Organize test drive events and participate in auto shows
or exhibitions
THANKS FOR
YOUR ATTENTION
Resources
https://www.gnlm.com.mm/the-ev-revolution/
https://www.iea.org/reports/global-ev-outlook-2023
https://
www.thestar.com.my/aseanplus/aseanplus-news/2023/02/05/myanmar-starts-pilot-electric-vehicle-proje
ct-with-chinese-made-cars
https://english.news.cn/

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EV Market in

In 2022 10 million electric cars were sold

In 2023 to reach 14 million were expected

• In June 2022, a national-level leading committee

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