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    Communuication Services

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    wiona moras
    This document discusses communication skills that are important for pharmacists. It notes that communication involves transmitting information between individuals and places. As a pharmacist, it is important to have strong verbal, non-verbal, and written communication skills. Poor communication can lead to issues like inaccurate medical histories and non-compliance. The document outlines various verbal and non-verbal communication techniques pharmacists should use, such as active listening, observing body language, and maintaining eye contact. It also discusses the importance of good communication between pharmacists and other healthcare providers, as well as with patients, such as through medication counseling.

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    Communuication Services

    Uploaded by

    wiona moras
    17 views18 pages
    This document discusses communication skills that are important for pharmacists. It notes that communication involves transmitting information between individuals and places. As a pharmacist, it is important to have strong verbal, non-verbal, and written communication skills. Poor communication can lead to issues like inaccurate medical histories and non-compliance. The document outlines various verbal and non-verbal communication techniques pharmacists should use, such as active listening, observing body language, and maintaining eye contact. It also discusses the importance of good communication between pharmacists and other healthcare providers, as well as with patients, such as through medication counseling.

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    This document discusses communication skills that are important for pharmacists. It notes that communication involves transmitting information between individuals and places. As a pharmacist, it is important to have strong verbal, non-verbal, and written communication skills. Poor communication can lead to issues like inaccurate medical histories and non-compliance. The document outlines various verbal and non-verbal communication techniques pharmacists should use, such as active listening, observing body language, and maintaining eye contact. It also discusses the importance of good communication between pharmacists and other healthcare providers, as well as with patients, such as through medication counseling.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views18 pages

    Communuication Services

    Uploaded by

    wiona moras
    This document discusses communication skills that are important for pharmacists. It notes that communication involves transmitting information between individuals and places. As a pharmacist, it is important to have strong verbal, non-verbal, and written communication skills. Poor communication can lead to issues like inaccurate medical histories and non-compliance. The document outlines various verbal and non-verbal communication techniques pharmacists should use, such as active listening, observing body language, and maintaining eye contact. It also discusses the importance of good communication between pharmacists and other healthcare providers, as well as with patients, such as through medication counseling.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    COMMUNICATION SERVICES

    CO

    Presentation by : Wiona Moras


    Date: 20-10-2023
    COMMUNICATION:

    The act of imparting news or information or means of connecting places. It is a science and practice of transmitting information.

    COMMUNICATION SKILL:

    The ability to communicate clearly and effectively with patients, family members, physicians, nurses ,pharmacist and other health care professionals

    Poor communication skill between pharmacist and patient leads

    - Inaccurate patient medication history


    - Inappropriate therapeutic decisions
    - Leads to patient confusion, patient disinterest and patient non compliance

    2
    There are 3 types of communication skill-

    1. NON VERBAL COMMUNICATION

    2. VERBAL COMMUNICATION

    3. WRITTEN COMMUNICATION

    3
    VERBAL COMMUNICATION SKILL INCLUDES-

    - Ability to understand ,listen and respond to what people say(active listening)


    - Ability to interpret the non verbal communication and respond in a way that
    encourages continued interaction(evaluation)

    4
    1. ACTIVE LISTENING
    -good listening skill is important to promote a good communication and obtain information
    - focus on patient, family member and healthcare professionals
    - make the patient feel like CENTRE OF ATTENTION
    -have an open, relaxed and unhurried attitude
    -set aside all professional interruptions
    -keeping eye contact, nodding ,asking question
    indicate- ATTENTION
    -low level of energy, monotone voice
    indicate- DEPRESSED

    5
    2. OBSERVATION AND ASSESSMENT

    Effective two way communication requires


    - Continual observation
    - Assessment of how the person is communicating
    - Body language and gestures provide important clues for pharmacist ,patients and health care
    professionals

    3. LANGUAGE

    - For reliable communication; use a language in both patients are fluent and comfortable
    - Abbrevations and terms used for prescribing medicines represent a specialized type of communication
    - Do not produce fear, anxiety in patients by saying medical terms

    6
    NON VERBAL COMMUNICATION SKILL INCLUDES-
    -Messages conveyed through body postures
    -Sometimes the non verbal signals from others we notice can be used to modify communication
    I. Eye Contact
    It indicates confidence, attention and honesty

    II. Facial Expression


    -An important indicator of emotional state
    -People instinctively observe face to gain information which is not provided verbally
    -Ex: Angry, happy, worried, relaxed, sad

    III. Body Posture


    Messages can be conveyed through body posture

    IV. Tone of Voice


    Soften voice can also influence communication
    V. Proximity/Closeness of position
    The pharmacist and patient should maintain a minimum distance of 45 cm

    VI. Gesture
    -Gesture is making an action to communicate variety of feelings
    -Ex:Nodding, waving

    VII. Appearance
    Choice of clothing, hairstyle and other factors influencing appearance is an important non verbal communication which alters the judgemental and interpretation of people.
    WRITTEN COMMUNICATION
    -There are different writing styles which are appropriate for various purposes.
    -All forms of professional writing requires clarity and precision.
    -Use of short sentences, unambiguous words and precise statement is important.
    Ex: Patient information leaflet should provide detailed and easy understanding of
    medicine
    APPLICATION

    1. COMMUNICATING WITH THE HEALTH


    PROFESSIONALS

    Effective communication between pharmacist and physicians,


    nurses, and other pharmacist is essential.

    Pharmacist –Physician Communication:


    Be prepared with specific questions or facts and recommendations
    when initiating a patient care-related conversation with physicians.
    2. COMMUNICATION WITH PATIENT:

    I. MEDICATION HISTORY INTERVIEW :are required for making


    decisions:

    The following information is recorded:


    1. Currently or recently prescribed medicines
    2. OTC medicines purchased
    3. Vaccinations
    4. Alternative or traditional remedies
    5. Descriptions of reactions and allergies to medicines
    6. Medicines found to be ineffective
    II. PATIENT INFORMATION LEAFLET

    Used to outline key information to assist patients and caregivers in the effective
    and safe use of medicines

    The following information is included:

    1. Trade and generic name


    2. Indications for which the medicines is being taken
    3. Administrative advice
    4. Information on the action required if dose is missed
    5. Serious side effects
    6. Storage information

    1
    III. MEDICATION COUNSELLING FOR PATIENTS:

    -Effective patient counselling can assist patients in using their medicines safely and
    reliably
    - Before giving information, check the patient’s level of understanding
    - Advice to patient to adapt the medicines regimen to their life style

    14
    3. MEDIA INTERVIEWS
    - Media is an effective form of communication between pharmacist and public
    - Pharmacist are called by the media to provide background information regarding therapeutic issues such as marketing of an important new
    drug, drug related problems or the withdrawal of the drug from market

    4. MANUSCRIPTS

    -original research reports, case studies ,review articles, editorials and letters to the editor are important communication tools
    among health professionals
    -Well written manuscripts that means the needs of the journal’s audience will be published

    1
    REFERENCES:

    1. Berger B. 2000. Types of verbal communication. US Pharmacist


    25(Jan): 61–62, 64, 66–67. Berger B. 2000. Guidelines for physician
    interaction. US Pharmacist 25(Feb): 88, 90, 92.

    2. BA Berger. 2009. Communication Skills for Pharmacists, 3rd edition.


    American Pharmacists Association, Washington DC.

    3. Dickson DA, Hargie O and Morrow NC. 1996. Communication Skills


    Training for Health Professionals, 2nd ed. Nelson Thornes Ltd, London.

    4. Jalal, Zahraa et al. “Communications Skills in the Pharmacy


    Profession: A Cross Sectional Survey of UK Registered Pharmacists and
    Pharmacy Educators.” Pharmacy (Basel, Switzerland) vol. 6,4 132. 12
    Dec. 2018, doi:10.3390/pharmacy6040132
    THANK YOU

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