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    Strategic MKTG - The Founder

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    Waqar Haider
    The document summarizes key aspects of sustainable competitive advantage seen in the movie "The Founder" about McDonald's origins: 1) McDonald's introduced novel techniques like quick 30-second service that completely changed fast food and were difficult to imitate. 2) Standardizing procedures across franchises created value for customers through consistent quality and accessibility. 3) Ray Kroc's nationwide expansion pursued economies of scale through increased production and distribution.

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    Strategic MKTG - The Founder

    Uploaded by

    Waqar Haider
    30 views3 pages
    The document summarizes key aspects of sustainable competitive advantage seen in the movie "The Founder" about McDonald's origins: 1) McDonald's introduced novel techniques like quick 30-second service that completely changed fast food and were difficult to imitate. 2) Standardizing procedures across franchises created value for customers through consistent quality and accessibility. 3) Ray Kroc's nationwide expansion pursued economies of scale through increased production and distribution.

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    Strategic Mktg - The Founder (Ppt).

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    The document summarizes key aspects of sustainable competitive advantage seen in the movie "The Founder" about McDonald's origins: 1) McDonald's introduced novel techniques like quick 30-second service that completely changed fast food and were difficult to imitate. 2) Standardizing procedures across franchises created value for customers through consistent quality and accessibility. 3) Ray Kroc's nationwide expansion pursued economies of scale through increased production and distribution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views3 pages

    Strategic MKTG - The Founder

    Uploaded by

    Waqar Haider
    The document summarizes key aspects of sustainable competitive advantage seen in the movie "The Founder" about McDonald's origins: 1) McDonald's introduced novel techniques like quick 30-second service that completely changed fast food and were difficult to imitate. 2) Standardizing procedures across franchises created value for customers through consistent quality and accessibility. 3) Ray Kroc's nationwide expansion pursued economies of scale through increased production and distribution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    Chapter 10:

    CREATING
    SUSTAINABLE
    COMPETITIVE
    ADVANTAGE
    Student ID: 2335161
    Name: Zoha Nadeem
    Course: Strategic Marketing
    Uniqueness Inimitability
    • McDonald's introduced a novel technique of
    • The film illustrates how difficult it is to duplicate
    quick and effective service within 30 seconds,
    McDonald's success because of the founders'
    which completely changed the fast-food sector.
    meticulous approach and careful preparation.
    • The movie emphasizes how special it is for • Ray Kroc faces challenges when attempting to
    McDonald's to have standardized their replicate the McDonald brothers' approach,
    preparation and serving procedures such that highlighting the importance of being impossible
    every franchise store follows the same to imitate.
    procedures.
    Sustainable
    Competitive Advantage

    Creating Value For Customers

    • The movie shows how McDonald's added value


    by providing quick food that is both accessible
    and reasonably priced, making it a popular
    option for a variety of customers.

    • The movie portrays McDonald's dedication in


    maintaining an identical standard of excellence
    for all of its menu items, which offers value for
    customers .
    Economies of Scale: Ray Kroc's vision to expand McDonald's
    nationwide showcases the pursuit of economies of scale through
    increased production and distribution.

    Timings: The timing of business decisions, such as when to


    expand or introduce new menu items, influences costs and
    revenues in "The Founder“.

    Inter-relationships: The inter-relationships between


    Cost franchising, real estate, and supply chain management in the
    movie demonstrate how these factors can impact costs and
    Drivers profitability.

    Integration: The integration of new process in the movie, such


    as the Speedee Service System, affected the cost structure of the
    business.

    Linkages: The movie "The Founder" shows how the linkage


    between Ray Kroc and the McDonald brothers led to the
    expansion of the McDonald's franchise, impacting costs.

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