Target

Analysis
Software Pitch
Deck
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Table of contents

01 Introduction

02 Problem & solution

03 Market opportunity

04 Product demo

05 Team & timeline

06 Financial & metrics

What is a pitch deck?
A pitch deck is a short presentation that entrepreneurs use to
describe their business and present it to potential investors. It
usually consists of about 10 slides with:

● An overview of the company's mission and the product or

service offered
● Market opportunity
● Team, financials, etc.

The goal is to garner enough interest from investors so that they

are motivated to invest in the business
01 Introduction
Introduction

Our company Our idea

The introduction of your company in The “our idea” part of a pitch deck
the pitch deck should include a brief should include an explanation of your
overview of who you are and what you product/service, how it works, and
do. It should also include a brief what the customer value is. You should
description of why your product or also explain the market opportunity for
service is unique and the value it your product/service
provides to customers
Main ideas of a pitch deck

Presentation Investors Value

A great presentation for a pitch When it comes to picking investors The value of a product is
deck should be concise, clear and for a pitch deck, it's important to determined by how much
easy to understand. Visual elements research potential investors and customers are willing to pay for it.
such as charts, graphs, images, and understand their preferences, goals It's a combination of factors,
videos can help to make the and interests including the quality of the
presentation engaging product, its features, and how well
it meets customer needs
Key ideas in market opportunity

Research new markets Innovative solutions

Analyze existing customer needs and Utilize technology and customer feedback
identify gaps in the market to find to come up with novel solutions that meet
new opportunities your customer’s demands or needs

Stay ahead of trends Seasonal spikes

Monitor changes in the marketplace, such Identify times of year when demand for
as shifts in consumer behavior or certain products may spike, such as
emerging technologies, to stay holidays or special occasions, and use
competitive and capitalize on new these times to target customers or
opportunities and trends maximize sales
Six recommendations

Keep it simple Use visuals Keep it short

Structure your pitch deck clearly Incorporate visuals or graphics to A good pitch deck should be
and make sure all the important illustrate your message and keep the concise and clear; avoid trying to
points are easy to understand audience engaged cram in too much information

Make it memorable Test & iterate Main points

Include impactful stories, statistics, Practice presenting your deck A pitch deck is an overview of your
or facts that will help your audience beforehand with friends or business; focus on key points that
remember your message afterwards colleagues for feedback, then use get the most important ideas across
this input to refine it further
386,000 km
Avg. distance travelled by logistics team

333,000
Users bought our product

9h 55m 23s
Estimated delivery time per unit
4,498,300,000
Number of users analyzed in our market research
Revenue by quarter
Q1
January - March

Q2
April - June

Q3
July - September

Q4
October - December

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Competition comparison

Features Value Pricing Trial Competence Share

Company A Fuel economy Special offers $23,000 No Low 8%

Company B Design Reliability $27,000 No Low 5%

Company C Performance Repairs $30,000 Yes High 20%

Company D Safety features Marketing $24,000 No High 22%

Company E Technology Customers $32,000 Yes Low 10%

Company F Comfort Best prices $15,000 Yes High 30%

Company G Customization Brand name $45,000 No Low 5%

Product infographic
Visuals Features
Showcase the design of What makes you
your product product unique?

Price Users
Share the cost and price Speak about the target
with investors audience

Availability Updates
When is the product Do you plan on updating
expected to be ready? it?
Timeline of your presentation

Provide a brief overview Engage the audience Identify the customer's Describe how your
of the pitch deck's with a compelling pain points product or service can
content introduction and challenges solve the problem

Highlight the unique Analyze the target End with a clear and
value proposition and market size, growth concise
benefits of your specific potential, and call to action
solution competition briefly
Organizational chart
CEO
Luna Everly

VP of Sales VP of Operations
Jasper Knight Penelope Reed

Nation Sales Manager IT Manager Product Manager Product Manager

Asher Sullivan Isabella Cruz Maximus Brooks Scarlett Evans

Coordinator Sales Manager Designer Designer Designer

Caleb Donovan Aurora Sanchez Declan Gallagher Elijah Monroe Paul Green
Market size overview
Potential customer $20,000 Month Income Growth
Include the total size of the market, which represents the
entire potential customer base for the product or service January $50,000 8%
offered
February $250,000 5.5%
Product or service $1,000
Identify the target market for the product or service, which March $10,000 5%
may be a subset of the total market. This could be based on
factors or specific needs April $75,000 6%

May $80,000 23%

Current market size $320
Indicate the current market size, which represents the portion June $25,000 10%
of the target market that the company has successfully
captured July $15,000 8%
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the needs of

Understanding
your target audience

Research existing products in the

Conduct research
industry and analyze it

Generate ideas based on user feedback

Brainstorm ideas
and research findings

Create a basic version of the product to

Develop a prototype
show investors

Put the prototype through rigorous

Test for usability
testing processes

Analyze feedback Analyze feedback

KPI dashboard
$4,000,000 $100,000 $5,000 Product Units Revenue Returns
Revenue General costs Benefit
Item 1 500 2,000,000 40

Item 2 1,000 50,750 10

Item 3 250 1,500,000 300

Item 4 500 2,000,000 40

Item 5 1,000 50,750 10

Item 6 250 1,500,000 300

Item 7 500 2,000,000 40

Follow the link in the graph to modify its data and then paste the new one here.
Item 8 1,000 50,750 10
For more info, click here
Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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