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Data Analysis
In this presentation, we will explore the world of data analysis,

including its various types, tools, and techniques.
Data Analysis
In this presentation, we will explore the world of data analysis, including its
various types, tools, and techniques.
Bikram Jena (121ID0791)

Kirtigourab Gouda (121ID0714)
Srisanth Seth (121ID0438)
Shivashis Kar (121ID0792)
Siba Prasad Sahu (121ID0975)
Introduction to Data Analysis
What is Data Analysis
• Data analysis is the systematic process of inspecting, cleaning, and interpreting data to extract valuable insights
and inform decision-making.
• It is a fundamental part of fields such as statistics, data science, business intelligence, and research.
• It involves tasks like data collection, cleaning, and transformation, followed by exploratory analysis and
modeling to uncover patterns, trends, and relationships within the data.
• Through statistical methods, visualization, and hypothesis testing, data analysts distill complex information into
understandable findings.
• These insights empower businesses, researchers, and individuals to make informed choices, optimize operations,
and solve problems.
Types of Data Analysis
Qualitative Analysis Quantitative Analysis

Describing and summarizing data to gain Using statistical techniques to make
insights into patterns and trends. inferences about a population based on a
sample.
Quantitative Analysis
• Quantitative analysis is the process of collecting and evaluating
measurable and verifiable data such as revenues, market share, and wages
in order to understand the behavior and performance of a business
• A quantitative analyst’s main task is to present a given hypothetical

situation in terms of numerical values. Quantitative analysis helps in
evaluating performance, assessing financial instruments, and making
predictions. It encompasses three main techniques of measuring data:
regression analysis, linear programming, and data mining.
Quantitative Analysis
1 Regression Analysis
Regression analysis is a common
technique that is not only employed by
Linear Programming 2 business owners but also by statisticians
Linear programming is a quantitative method that and economists.
determines how to achieve such an optimal solution.
It is also used to determine how a company can 3 Data Mining
make optimal profits and reduce its operating costs, Data mining is a combination of computer
subject to a given set of constraints, such as labor. programming skills and statistical methods. The
popularity of data mining continues to grow in
parallel with the increase in the quantity available
data sets.
Case Study: Netflix's Quantitative Analysis of
Customer Experience
Data Collection:
•Netflix collected vast amounts of data, including user viewing history, preferences, time spent on the platform, and content details.
•Machine Learning Algorithms: They employed sophisticated machine learning algorithms, such as collaborative filtering and deep
learning, to analyze the data and predict user preferences accurately.
•A/B Testing: Netflix conducted A/B tests to measure the impact of different recommendation algorithms on user engagement metrics,
such as click-through rates and time spent watching.
Results:
•The use of quantitative analysis and machine learning allowed Netflix to improve content recommendations significantly.
•User engagement metrics, such as the amount of time spent watching content and click-through rates, increased.
•Subscriber retention improved as users found content they enjoyed more quickly.
Outcome:
•Netflix's investment in quantitative analysis and machine learning for content recommendations led to a substantial increase in user
satisfaction and retention. It contributed to the company's rapid growth and dominance in the streaming industry.
Qualitative Analysis
• Qualitative Analysis, a crucial method for gaining insights from non-numerical
data. Qualitative data analysis is the process of examining non-numerical
information, such as text, images, or narratives, to identify patterns, themes,
and insights.
• It involves systematically interpreting and making sense of qualitative data to

draw meaningful conclusions and understand complex phenomena. In this
presentation, we'll explore three key aspects of Qualitative Analysis: Data
Coding, Data Collection, and Data Interpretation.
Qualitative Analysis
1 Data Collection
Collecting non-numerical data through

interviews, observations, or document
Data Coding 2 analysis.
Assigning labels or categories to the data
to identify themes and patterns.
3 Data Interpretation
Analyzing the qualitative data to derive

meaningful insights and conclusions.
Case Study: Starbucks' Qualitative Analysis of
Customer Experience
•Starbucks aimed to enhance its customer experience through qualitative analysis.
•They conducted customer interviews, observed store interactions, and monitored social media
feedback.
•Findings revealed that customers valued ambiance and community but were frustrated by long
wait times and inconsistent service.
•Starbucks responded by streamlining service processes, redesigning store layouts, and introducing
innovations like mobile ordering.
•Results included a more customer-centric approach, increased satisfaction, higher loyalty, and
improved business performance.
•This case study underscores the impact of qualitative analysis on improving customer experiences.
Conclusion
1) Both qualitative and quantitative analysis of data go hand in hand.
2) Qualitative analysis shines when dealing with non-numeric, textual, or subjective data,
allowing us to uncover intricate nuances and understand complex phenomena.
3) On the other hand, quantitative analysis excels in handling numeric, measurable data,
enabling us to establish statistical relationships and patterns.
4) The key takeaway is that there is no one-size-fits-all approach; instead, it's essential to
select the right method that aligns with research objectives and data characteristics

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Data Analysis

In this presentation, we will explore the world of data analysis,

Bikram Jena (121ID0791)

Qualitative Analysis Quantitative Analysis

• A quantitative analyst’s main task is to present a given hypothetical

• It involves systematically interpreting and making sense of qualitative data to

Collecting non-numerical data through

Analyzing the qualitative data to derive

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