A Jay

Company Profile
David & Syed Accounting is a small partnership business owned and run by David and Syed. It is located in Kensington, New South Wales. They offer accounting services, tax preparations, MYOB and Quick Books services and bookkeeping services for small businesses.
Mission and Vision

Mission
David & Syed Accounting seeks to provide a full suite of tax and accounting services for small businesses in Sydney, New South Wales Allowing business owners to save money over inhouse accounting
Vision
To become one of the leading accounting service provider in Sydney in 2015
Objectives
To achieve bookkeeping service annual revenues equal or greater to the other total revenues within three years (effectively doubling revenue) To achieve net profit of $60,000 in three years
To employ 8 part-time bookkeepers in three years
Company Ownership
David Bala and Syed Ishtiyak Ahmed are the founder and owner of the business in the form of partnership. Initially they will invest twenty thousand dollars each They will share profit equally.
Services
Tax Services Bookkeeping services QuickBooks and MYOB Services
Management/Cost Accounting Services
Market Segmentation
The market of small businesses in Sydney has been divided into three groups: Non-employer firms: Without employees, these firms do not have many of the concerns of larger businesses Very small businesses: Made up of businesses that are designed to stay small and those which are growing through a phase, these businesses require payroll services, bookkeeping, and tax preparation Other small businesses: Many of these businesses will have some in-house financial management and bookkeeping help. However, they may be able to save money by outsourcing these services
Target Market Segment Strategy

David & Syed Accounting will focus on the "very small business" target group for its bookkeeping services as this group can make the most consistent use of part-time bookkeepers.
These businesses often do not have the resources to provide proper oversight or training to their bookkeepers, and will suffer from not having the leverage to hire the cream of the crop
Competition and Buying Patterns

Major competitors in the Sydney market include: Corporate Bookkeeping Services: Provides general bookkeeping services, not taxes. Seeks entrepreneurial clients, especially in the real estate industry. Business has only been in existence for a few years and has no CPA leadership Master Type Accounting Business Services: Accounting and bookkeeping services, including a bookkeeping software package. Their major weakness is the reliance on their own software package rather then QuickBooks,MYOB , the industry standard for small businesses
Website Marketing Strategy

To market the website, many of the tactics will be maintained. Expanding Google Awards with $1,000 per month devoted to accounting related keywords for the Sydney market Listing the website on databases and other websites for small business services and bookkeeping services in Sydney Promoting the service to small business blogs and posting to blogs directly wherever possible Referencing the website in print ads and the brochure
Marketing Strategy
The David & Syed Accountant will use the following marketing tactics to reach its target market of very small businesses (2 to 10 employees) Website marketing development of the The David & Syed Accounting brochure with detail about the services Periodic advertisements in Sydney small business publications, each tracked to determine whether they yield inquiries and clients
Management Summary
We are small company in the form of partnership, owned and operated by David Bala and Syed Ishtiyak Ahmed. Mr David Bala will be responsible for marketing and promotion of services. He will responsible for desktop publishing for the company. He will assist bookkeeping and clerical functions. Mr syed will maintain all the company records and be in direct contact with the accountant. He will be responsible for data entry of all customers files. He will assist in desktop publishing of marketing materials.
Personnel Plan
Personnel Plan
2011
2012 $ 400
2013 $ 1600
Bookkeeper training $ 1200
period wages
David Bala Nil Nil Nil $ 93800 $ 9300 7 $ 103,580 Nil Nil $ 118000 $ 11800 11 $ 131,400
Syed Ishtiyak Ahmed Nil Accountant Benefits Total people Total payroll $ 84,000 $ 8400 6 $ 93,600
Sales Forecast
2011
Unit Sales Tax Preparations Cost Accounting Analysis QuickBooks & MYOB Services Bookkeeping Hours Total Unit Sales Unit Prices Tax Preparations Cost Accounting Analysis QuickBooks & MYOB Services Bookkeeping Hours Sales Tax Preparations Cost Accounting Analysis QuickBooks Services Bookkeeping Hours Total Sales 125 60
2012
130 63
2013
135 65
57 1,570 1,812 2010 $750.00 $1,000.00

$300.00 $30.00 $93,600 $60,300 $17,100 $47,100 $218,100
59 3925 4,177 2011 $750.00 $1,000.00

$300.00 $30.00 $97,500 $63,000 $17,700 $117,750 $295,950
62 7850 8,112 2012 $750.00 $1,000.00

$300.00 $30.00 $101,250 $65,000 $18,600 $235,500 $420,350
Direct Unit Costs Tax Preparations Cost Accounting Analysis QuickBooks & MYOB Services
2010 $37.50 $30.00 $0.00
2011 $37.50 $30.00 $0.00
2012 $37.50 $30.00 $0.00
Bookkeeping Hours Direct Cost of Sales Tax Preparations Cost Accounting Analysis QuickBooks & MYOB Services
Bookkeeping Hours Subtotal Direct Cost of Sales
$15.00
$15.00
$15.00
$4,680 $1,809 $0 $23,550 $30,039
$4,875 $1,890 $0 $58,875 $65,640
$5,063 $1,950 $0 $117,750 $124,763
Sales by year
250000
200000
Tax Preparations
150000
Cost Accounting Analysis
100000
Cost Accounting Analysis
50000
Bookkeeping Service
0 2011 2012 2013
Break-even Analysis Monthly Units Break-even Monthly Revenue Break-even Assumptions: Average Per-Unit Revenue $120.36 141 $16,926
Average Per-Unit Variable Cost
$16.58
projected Profit and Loss 2011 Sales

Direct Cost of Sales Other Cost of Sales
2012 $295,950
$65,640 $0
2013 $420,350
$124,763 $0
$218,100
$30,039 $0
Total Cost of Sales

Gross Margin Gross Margin % Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Insurance Payroll Taxes Software and Computer Expenses Total Operating Expenses Profit Before Interest and Taxes EBIT Interest Expense
$30,039
$188,061 86.23%
$65,640
$230,310 77.82%
$124,763
$295,588 70.32%
$93,600 $38,500 $0 $18,000 $2,400 $5,000 $14,040 $3,600 $175,140 $12,921 $12,921 $0
$103,580 $20,000 $0 $18,720 $2,496 $7,000 $15,537 $4,000 $171,333 $58,977 $58,977 $0
$131,400 $20,000 $0 $19,469 $2,596 $8,000 $19,710 $6,000 $207,175 $88,413 $88,413 $0
Taxes Incurred
Net Profit
$3,876
$9,045
$17,693
$41,284
$26,524
$61,889
Projected Profit per year

70000 61889 60000 50000 41284 40000 30000 20000
2011 2012 2013
10000
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Company Profile

Mission and Vision

To employ 8 part-time bookkeepers in three years

Management/Cost Accounting Services

Target Market Segment Strategy

Competition and Buying Patterns

Website Marketing Strategy

Bookkeeper training $ 1200

57 1,570 1,812 2010 $750.00 $1,000.00

59 3925 4,177 2011 $750.00 $1,000.00

62 7850 8,112 2012 $750.00 $1,000.00

2010 $37.50 $30.00 $0.00

2011 $37.50 $30.00 $0.00

2012 $37.50 $30.00 $0.00

$4,680 $1,809 $0 $23,550 $30,039

$4,875 $1,890 $0 $58,875 $65,640

$5,063 $1,950 $0 $117,750 $124,763

Cost Accounting Analysis

Cost Accounting Analysis

0 2011 2012 2013

Average Per-Unit Variable Cost

projected Profit and Loss 2011 Sales

Total Cost of Sales

Projected Profit per year

2011 2012 2013

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