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    Ice Cream Factory Business Plan by Slidesgo

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    elizabetluk
    Dino Conti Ice Cream INC is an American ice cream company that produces 15 flavors distributed mainly through supermarkets and company-owned stores. However, profits are falling as two main competitors have been cutting prices. The company is proposing a $3 million investment plan to expand distribution to China and Russia, increase advertising spending, make operations more environmentally friendly, and improve product packaging to address issues slowing growth.

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    Ice Cream Factory Business Plan by Slidesgo

    Uploaded by

    elizabetluk
    38 views9 pages
    Dino Conti Ice Cream INC is an American ice cream company that produces 15 flavors distributed mainly through supermarkets and company-owned stores. However, profits are falling as two main competitors have been cutting prices. The company is proposing a $3 million investment plan to expand distribution to China and Russia, increase advertising spending, make operations more environmentally friendly, and improve product packaging to address issues slowing growth.

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    Dino Conti Ice Cream INC is an American ice cream company that produces 15 flavors distributed mainly through supermarkets and company-owned stores. However, profits are falling as two main competitors have been cutting prices. The company is proposing a $3 million investment plan to expand distribution to China and Russia, increase advertising spending, make operations more environmentally friendly, and improve product packaging to address issues slowing growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views9 pages

    Ice Cream Factory Business Plan by Slidesgo

    Uploaded by

    elizabetluk
    Dino Conti Ice Cream INC is an American ice cream company that produces 15 flavors distributed mainly through supermarkets and company-owned stores. However, profits are falling as two main competitors have been cutting prices. The company is proposing a $3 million investment plan to expand distribution to China and Russia, increase advertising spending, make operations more environmentally friendly, and improve product packaging to address issues slowing growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Dino Conti

    Ice Cream
    Investment Plan
    by Liza, 15th group
    About us
    Background
    Company: Dino Conti Ice Cream INC

    Activity: Produces ice cream

    Based in: USA


    Dino Conti
    ● 15 flavors, distributes mainly to
    supermarkets and company-owned
    stores

    ● Most famous product: Classic


    chocolate ice cream
    ● Strong brand image: many people
    believe this ice cream is the best in the
    world
    01
    Reasons for falling
    profits
    Current situation: Dino Conti has
    expanded rapidly in recent years, but now its
    growth is slowing down.
    Problems

    01 Prices 02 Product 03 Equipment


    2 main competitors have been The range of flavors is not Is out of date. We have to
    cutting their prices so that our wide, bad packaging upgrade it
    prices are beginning too look
    rather high

    04 Environment 05 Outlets

    We must be more green More outlets and own stores


    New strategy
    02 Creating an investment plan
    3 000 000 $
    Investment plan
    Distribution of the 3 mil. $
    3 mil. $

    1.2 mil. $ 500 k. $ 800 k. $ 400 k. $


    Export to China and Increase its Make the company Improve the
    Russia advertising budget more 'green' products' packaging
    Changes
    are coming!

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