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    Name: Nitin Rawat Institute: Delhi Institute of Digital Marketing Submitted To: Pankaj Sehgal

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    capturemoment123rawat
    The document provides information on helpful content updates. It discusses how helpful content updates were first introduced by Google in August 2022 to deliver more relevant information to users. It then outlines various tips for creating helpful content, such as writing for your audience, being straightforward, and staying on topic. The benefits of helpful content updates include being factual, being an expert in your industry, and removing unhelpful material. The document also discusses E-E-A-T (Experience, Expertise, Authority, and Trustworthiness), which Google uses as a framework to assess content quality, and natural language processing (NLP), which helps search engines understand language.

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    Name: Nitin Rawat Institute: Delhi Institute of Digital Marketing Submitted To: Pankaj Sehgal

    Uploaded by

    capturemoment123rawat
    25 views20 pages
    The document provides information on helpful content updates. It discusses how helpful content updates were first introduced by Google in August 2022 to deliver more relevant information to users. It then outlines various tips for creating helpful content, such as writing for your audience, being straightforward, and staying on topic. The benefits of helpful content updates include being factual, being an expert in your industry, and removing unhelpful material. The document also discusses E-E-A-T (Experience, Expertise, Authority, and Trustworthiness), which Google uses as a framework to assess content quality, and natural language processing (NLP), which helps search engines understand language.

    Original Title

    E-E-A-T SEO

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    The document provides information on helpful content updates. It discusses how helpful content updates were first introduced by Google in August 2022 to deliver more relevant information to users. It then outlines various tips for creating helpful content, such as writing for your audience, being straightforward, and staying on topic. The benefits of helpful content updates include being factual, being an expert in your industry, and removing unhelpful material. The document also discusses E-E-A-T (Experience, Expertise, Authority, and Trustworthiness), which Google uses as a framework to assess content quality, and natural language processing (NLP), which helps search engines understand language.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views20 pages

    Name: Nitin Rawat Institute: Delhi Institute of Digital Marketing Submitted To: Pankaj Sehgal

    Uploaded by

    capturemoment123rawat
    The document provides information on helpful content updates. It discusses how helpful content updates were first introduced by Google in August 2022 to deliver more relevant information to users. It then outlines various tips for creating helpful content, such as writing for your audience, being straightforward, and staying on topic. The benefits of helpful content updates include being factual, being an expert in your industry, and removing unhelpful material. The document also discusses E-E-A-T (Experience, Expertise, Authority, and Trustworthiness), which Google uses as a framework to assess content quality, and natural language processing (NLP), which helps search engines understand language.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Introduction

    Name: Nitin Rawat


    Institute: Delhi Institute Of Digital Marketing
    Submitted To: Pankaj Sehgal
    Title: Helpful Content Update
    History of Helpful Content Update

    It was first started on August 25th , 2022, focusing on websites


    with a huge amount of inadequate or useless content.
    Reference Link :https://www.webfx.com/
    Image of Helpful Content Update
    Helpful Content Update

    It is a search engine algorithm change designed to deliver users


    more relevant, helpful information that satisfies their question.
    Reference Link: https://www.webfx.com/
    Different Ways To create Helpful Content Update

    1. Format & Medium


    2. SEO Optimizing
    3. Improve Quality
    4. Relevance
    5. Information Accuracy
    Tips for Helpful Content Update

    1. Write Your Audience


    2. Be Straight Forward & Provide Answers
    3. Review Overall website information
    4. Stay on Topic
    5. Always give good experience
    6. Never Mix up different Topic
    7. Cover all experience
    Reference Link: https://linkdoctor.io/
    Benefits of Helpful Content Update

    1. Be Factual
    2. Be an Expert in your Industry
    3. Be Consistent & Remove Unuseful Material
    E-E-A-T
    Description of E-E-A-T

    E-E-A-T is a Google Acronym for Experience, Expertise,


    Authority & Trustworthiness.
    It is a framework used by the google to access the quality of
    content on website.
    It is an important aspect of Google Search Algorithm, as it helps
    to determine which websites should rank higher in search results
    based on the credibility and value of their content.
    Reference Link: https://www.seoinc.com/seo-blog
    Experience

    Google rank websites in search results based in large part on user


    experience.
    You can increase your chances of ranking higher & provide your
    users a better experience by optimizing your website for user
    experience.
    Google unveiled the Page experience update in May 2021, adding
    Core Web Vitals measures to its ranking algorithm to further
    emphasize user experience.
    Example: But remember you don’t always need formal
    qualification to showcase your industry relevant experience in your
    content.
    Reference: https://www.seoinc.com/
    Expertise

    It relate to the degree of expertise or understanding the content


    author have in a certain field.
    The author of high-quality material need to be an authority on the
    subject matter being covered.
    Reference: : https://www.seoinc.com/
    Authority

    It refers to the credibility of the content and the website it is


    hosted on.
    Authoritativeness can be established through the quality of the
    content, the site’s reputation, external links and citations, and
    the credentials of the content creator.
    Reference Link: https://www.seoinc.com/seo-blog/
    Trustworthiness

    It refers to the overall trustworthiness of the content & website.


    It is determined by factor like the accuracy of the information,
    transparency about the content’s creation & sources, the sites
    security, & the user experience it provides.
    Reference Link: https://www.seoinc.com/seo-blog/
    Image of E-E-A-T
    Title : NLP
    Description Of :- NLP

    NLP stands for N-Natural, L stands for – Language, P stands for


    Processing.
    It is a google tool which helps to work in human language. It
    understand the meaning and create sentence. This is very helpful
    tool for making better search engine and translating languages.
    Image of NLP
    Benefits Of Natural Language Processing

    1. Understanding the Context of users quires.: It is the


    advantage of using NLP For SEO is that it allows you better
    to understand the context & purpose of the content
    2. Better search engine rankings: The main advantage of using
    NLP For SEO is that it can help to better our search engine
    results.
    3. Better comprehension of the tone of web material: The
    another advantage of using NLP for SEO is that it allow to
    understand the web material.
    Reference Link : https://neuraledge.digital/nlp-for-seo/
    Thank You

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