Healthy Hour

Presented by (Eleventh Hour)

Team Members
Rafatul
Islam

Sazib Eleventh Fahmidur

Sarkar Hour Fahim

Masud Rana
Dipu
Introduction our Venture
In the modern age people can get everything they want, there have no
limitation so now people are focusing on the root system of life that is food.
Nowadays food plays a vital roll in our life , we cannot eat anything we get like
the ancient times. We check the food we eat research on it find out the vitamin
& calories we get then we eat. So it is say that peoples are more conscience
about food & also food related things, but in this age most of the food system is
not running with a hygienically cycle. For this most of our prepared food got an
unhygienic tag. So here we are for changing this cycle of unhygienic food & we
truly believe that our idea will capture your mind as well as the market-place.
 Problem of Food Chain in the market
 Todays food shops and the wholesalers wanted more money &
sometimes they creates excess demand for extra money. Overprice

 Humans always forgot about the root of his living that’s why our
country farmers sell 1 mon potato's = 15tk & the vendors sell it 50tk per
kg, here is the gape of money that they never gets for their living-
Unsatisfied
standers! That’s why they still now lives on below poverty line.
Farmer
 People in the rural place can not get the hygienic food because of
proper communication & shops. Place Equality

 People in our country can not get equal right for this most of the poor
people cannot enter the super shops & they gets the rotten vegetables
for themselves.
 Things that remaining Company's won’t solve (We Will)
1. Not enough facilities for employees, but we offer our employees as much securities things as we gives,
we provide life insurance & also pension benefit too . Student also here and when their service time end
we gave them a balance of money which we takes for his emergency issues.
2. Root worker (farmers, suppliers, delivery man) cannot get much benefit . But we mainly focus on them
we provide much benefit than other. When our business runs smoothly we provides loans with 0%
interest to our root workers & gives them a better living stander.
3. In our country most of the shops & wholesalers takes much price that’s why poor people & who lives
below poverty line cannot buy their product ,all of them focus on their profit. But here we stand for
difference we won’t work for profit we try to set mankind so that we set our product price in a
sustainable level so that every stage of our society people can buy our product.
4. Most of the well known super shops and the well vegetables, fish market is not in the rural area so that a
large percent of people are deprive from the healthy life cycle . So we have a plan that we stand a shop & solve
this suffering
5. In our country when suppliers came to the food from the village many foods are going to damage that’s why
the prize of our food raise & we get less food that we actually get. So here we comes with Frozen Delivery car .
We use this car for caring our food from the village, so that we will get less rotten food that now we get, it is
costly but it provide you healthy life, reduce the limitation of food also increase the country economy. We use
this car for delivery from one state to another state.
6. Remaining companies don’t care about customer suffering & when they complain they still not solve but we
assure our customer that we gave them no option to complain we up to date our service, our supply & our
product.
Business Model Canvas
Value Proposition Point
1. Farmer’s must be benefited
2. Provide a hygienic cycle better than others
3. Sustainable price & focus on mankind
4. Fresh vegetables, fish & meat day to day sell
5. Gives best refrigerating & healthy storing system
6. Focus on quality as well as quantity
7. Set 1/2 shops in every rural village get as many people as we
8. Provide jobs in our business cycling sectors
 Customer Segments

Health Conscious Children Parents Rural People Young & Old

People
 Details about segmentation
• Children: Most of the parents careful about their child health, so we can easily target those parents who care
about their child health.

• Health Conscious People: Some people are care much about their health they select the best protein things in
their diet.

• Rural People: Most of the people cannot buy hygienic food thus for high rate but we provide our food in a
sustainable price which can easily buy all class of people.

• Young & Old: Mature people wants to get the right things with the proper value. Old & young people runs a
long way to life so they can choose the right & healthy food for their families.
 Distribution Channel

Producer Delivery
Researcher Warehouse
(Farmers) Van

Wholesaler Customer
Distribution Channel Part 2

Shop Shop Online Order

Sales
Retailer Delivery Service
Agent

Consumer
Consumer Consumer
 Build Customer Relation
1) Increasing our business Transparency for gain customers trust.

2) We list our regular customer & address by their name that’s make some good sense.

3) We increasing our production & sell by focusing customers want, add new product in
product line.

4) We find out the problems of our customers & best to give solution rather than others.

5) Gives the right food in the right moment. Create new product in the seasonal times.

6) Gives Omni-channel Supports (Interactions with the staff, Social media support, Email
support, Phone support, Live chat support)

7) 24/7 service for customers

8) Engage our loyal customer by giving them flat discount or coupon benefit
 Cost Structure
• 1st want 1 delivery van 1 frozen van for fish & meat 2500000tk+3000000tk=5500000tk
• A warehouse of 9000 square feet for storing our foods rental cost 90000tk for 4 years
• 3 stored building for shops cost 5000000tk own building
• TV advertising, Social Media & YouTube advertising assume to spent 3000000tk
• Employees salaries Assume That per month 500000tk, employees startup 170
members day by day it increase!
• Billboards, Posters, Launching event cost almost 4-to-500000tk
• Gas, Electricity bill, Motor gas, Maintenance of cars, Depreciation, Insurance
installment all cost more than 150000tk per month.
***This is all our prediction of startup cost there have also some cost that will be added
in the list**
 Revenue Stream
1. Everyday people want vegetables, fish & meat, we sold our product as like market price but our product is fresh than anyone else so we can assume that

every day our sales must be 25000-35000tk .

2. There have so much limitation of fresh organic fruit in the market, most of the fruits are like rotten tomato's but in our shops we arrange fresh fruit that

sales per days more than 9000-15000tk.

3. There are some women & males who doing jobs so it’s hard for them to come to our shops, so here we get a chance of online marketing & we make a

survey on online that is everyday 40% people buy online not going to shop , the amount is 15corer per day. But some peoples are buy when they get an

offer so we try to engage our customer by giving them all the facilities we may provide. We thing this online can give us per day 7000-10000+tk its all

about season when comes rainy day online sales raise then the normal days.

4. We can take the order of marriage, birthday, meeting so on & this things can catch more profit as well as well known. In our country per wedding can

takes 250000-350000tk birthday takes 50000-70000tk meting takes 25000-30000tk . If we makes our brand as a popular one then every month we can

get 3 to 4 orders which is pretty good.

 Revenue of 1 Month predictable
Sales For 30 days Minimum Maximum

Vegetables, fish, meat sell (Rainy season 750,000 1,050,000

another prospect)

Fruit sell 270,000 450,000

Online Sales 210,000 300,000

Per month order gets (Wedding Purpose, 750,000 10,50000

Birthday, 150,000 210,000
Meting) 75,000 90,000
Total Expected 2,205,000 3,150,000
 Key Resource
Physical Resource:
• A two shad building where one floor use for store & another for warehouse .
• We need two delivery van one for vegetables, fish & meat, other for delivery .
• Digital computer for calculation & recordings
Intellectual Resource:
 When our idea runs well then we must include it in copyright law.
 We patent our logo, our brand name also our food recipe.
 We protect our customer database & list our customers .
 We record our employ's & all the transaction happens.
Financial Resource:
 We show our business model, all the uses of money & revenue to the bank who gives loan to the startup business.
 Our business is not a small business so we need much fund so that we cannot depends only one bank we try to
gets loan from another bank or try some NGO’s.
 Our business is not just profit earned business so we pretty sure that our business can get financial charity which
we use for the people who needs food.
Human Resource:
Firstly we told you that our business is a large business , for running this large business we needs more experience
head. For this we firstly include those people who is very much well know about food system. Then we gives job
them who are boss in their own work , uhm yes! This cost high but after all when people see quality they can
understand.
 Farmers for cultivate food
 Cargo drivers for caring food
 Well behaves shop keeper
 Manager (this must be from us)
 Key Activities
• We try to improve our product & production by researching the market wants.

• We hire a expert for train our people about hygienic way of food & monitor them .

• Before launching a new product we must survey our market & the acceptance our new
product in the existing market.

• After lunching new product in the line then we get our loyal customer & tell them how our
product can healthier for his .

• We ask our customer about their problem they suffer then we research on that & generate a
new things that is new for the market.
 THANK YOU
We hope that we can gives you a sample of our idea that can
makes our root to good.

FOOD FOR GOOD, HYGIENIC FOR EVERYONE.