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    Englis Business Silverqueen

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    anna tasya
    Silverqueen chocolate has been produced in Indonesia since 1950. It has become one of the legendary chocolate brands in Indonesia due to maintaining the taste of its chocolates despite growing competition. The document discusses the history of Silverqueen chocolate and provides details about its marketing mix, SWOT analysis, awards received, and concludes by encouraging people to indulge in Silverqueen's chocolates.

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    © All Rights Reserved
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    Englis Business Silverqueen

    Uploaded by

    anna tasya
    31 views6 pages
    Silverqueen chocolate has been produced in Indonesia since 1950. It has become one of the legendary chocolate brands in Indonesia due to maintaining the taste of its chocolates despite growing competition. The document discusses the history of Silverqueen chocolate and provides details about its marketing mix, SWOT analysis, awards received, and concludes by encouraging people to indulge in Silverqueen's chocolates.

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    Silverqueen chocolate has been produced in Indonesia since 1950. It has become one of the legendary chocolate brands in Indonesia due to maintaining the taste of its chocolates despite growing competition. The document discusses the history of Silverqueen chocolate and provides details about its marketing mix, SWOT analysis, awards received, and concludes by encouraging people to indulge in Silverqueen's chocolates.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views6 pages

    Englis Business Silverqueen

    Uploaded by

    anna tasya
    Silverqueen chocolate has been produced in Indonesia since 1950. It has become one of the legendary chocolate brands in Indonesia due to maintaining the taste of its chocolates despite growing competition. The document discusses the history of Silverqueen chocolate and provides details about its marketing mix, SWOT analysis, awards received, and concludes by encouraging people to indulge in Silverqueen's chocolates.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    History of Silverqueen

    Silverqueen chocolate has been produced since 1950, under


    the auspices of PT. Petra Food Indonesia, makes the name
    Silverqueen become one of the legendary chocolates in
    Indonesia. By continuing to maintain the taste, this
    chocolate still exists despite the growing number of similar
    chocolates on the market..

    Anna Tasya _ 3EB04


    Marketing Mix

    Product Price Promotion Places


    • Silverqueen chungkybar With its premium quality, Through strategic marketing like • Tradisional Market
    • Silverqueen Bite’s Silverqueen chocolates are advertising, event (talkshow with ( grocery store)
    • Silverqueen mini priced competitively, offering kidzania ), and sales promotion • Modern Market
    • Silverqueen rock excellent value for the ( voucher, buy one get one, etc), ( indomaret, alfamart etc..)
    • Silverqueen caramel exceptional taste and Silverqueen captivates consumers with • Retailer
    experience. its irresistible flavors, elegant ( lotte, carrefour )
    packaging, and the promise of
    unforgettable chocolate moments.
    SWOT Analysis

    Strengths Weaknesses
    Silverqueen's strengths lie in its commitment to The limited availability of Silverqueen products
    quality, and innovative flavor combinations, outside of Indonesia poses a challenge for global
    making it a beloved choice among chocolate expansion, narrowing its consumer base.
    aficionados.

    Opportunities Threats

    The growing demand for premium chocolates The fiercely competitive chocolate market and
    and an increasing global interest in unique evolving consumer preferences pose threats to
    flavors provides Silverqueen with significant Silverqueen's market share and require
    opportunities for growth. continuous innovation and adaptation.
    Pengakuan dan Penghargaan

    1 2009

    Silverqueen received the prestigious


    Indonesian Customer Satisfaction
    2014 2 Award, recognizing its commitment to
    Silverqueen was honored with the delivering exceptional chocolate
    Great Taste Award for its innovative experiences.
    flavors and consistently outstanding
    quality.
    3 2018

    Silverqueen's Chocolate Gift Box was


    named the Best Gift in the Food &
    Beverage category at the Indonesia
    Best Brand Awards.
    Penutup dan Kesimpulan
    Silverqueen's rich history, delicious products, and relentless pursuit of chocolate
    perfection have made it a beloved brand in Indonesia and beyond. Indulge in
    Silverqueen's exquisite chocolates and experience the true joy of indulgence.
    THANK YOU

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