Types of Lead

Kinds of Lead
Prepared by Mr. Marco T. Santos, LPT

1. Conventional Lead
 This kind of lead used in straight news answers right away all or any of the 5 W's and/or
the H. It may be one of the following:
 WHO lead-Used when the person involved is more prominent than what he does or what
happens to him.
 WHAT lead - Used when the event or what took place is more important than the person
involved in the story.
 WHERE lead-Used when the place is unique and no prominent person is involved.
 WHEN lead - Rarely used as the reader presumes the story to be timely. However, this
lead is useful when speaking of deadlines, holidays, and important dates.
 WHY lead-Used when the reason is more prominent or unique than what happens.
 HOW lead - Used when the manner, mode, means, or method of achieving the story is the
unnatural way.
2. Grammatical Beginning
Lead
 There are times when the lead is introduced by a kind of grammatical form which is
usually a phrase or a clause used to emphasize a feature. Here, the important W's
are found in the main clause, not in the introductory or subordinate clause which is
just a modifying feature.
 Some examples of these grammatical beginning leads are:
Grammatical Beginning Lead
 Prepositional phrase lead - The phrase is introduced by a preposition.
Example: With brooms and other cleaning equipment, boy scouts from the Manila
public high schools cleaned the city markets in consonance with Mayor Lito Atienza's
CLEAN and Beautification Drive.
 Infinitive phrase lead - It begins with the sign of the infinitive to plus the main
verb.
Example : To encourage tourism, balikbayans are given a warm welcome by their

fellow Filipinos.
 Participial phrase lead-It is introduced by the present or past participle form of the
verb.
 Hoping to cop first place, the PNU wood-pushers honed up for the chess
championship games. (present participle.)
 Dressed like priests, robbers were able to enter the bank. (past participle)
 Gerundial phrase lead-It is introduced by a gerund (a verbal noun ending in ing).
 Winning the development communication trophy during the national press
conference was Araullo High School's best achievement of the year.
 Clause lead-The lead begins with a clause which may either be independent or
subordinate, or may either be a noun or an adjectival or adverbial clause.
 Because Sept. 9 was Osmeña Day, all lessons dealt with the life of the late
President Sergio Osmeña Sr. (Subordinate, adverbial)
3. Novelty Lead
 Some kinds of leads are best used in writing news features. They are written in such
a way that they attract attention or carry out a definite purpose. Among these kinds
of novelty leads are:
 Astonisher lead - Uses an interjection or an exclamatory sentence. Champion of
District I !Better look your best this week!
 Contrast lead - Describes two extremes or opposites for emphasis. The sharper the
contrast, the more effective the lead will be.Four months before the Beautification
and Cleanliness Drive, Zone 15 in Tondo, Manila was the dirtiest district. Three
months after, it won first place in the CLEAN contest sponsored by the Department
of Community and Local Government.
3. Novelty Lead
 Epigram lead - Opens by quoting a common expression, verse, or epigram, at least
familiar in the locality.
Example: Like father, like son. Ramon Garcia Jr., graduated valedictorian this year.
Ten years ago, his father, Mr. Ramon Garcia Sr., also topped his class and delivered
his valedictory address on the same rostrum where the young Garcia delivered his.
Picture lead - Describes a person, a place, or an event, at the same time, creating a
mental picture of the subject matter in the mind of the reader.
Example: The new principal, although only in his early thirties, is already silver-
haired. He seldom talks, but when he does, he talks with sense.
3. Novelty Lead
 Background lead - Similar to the picture lead, except that, it describes the setting
which may be more prominent than the characters and the events.
Example: The PNU campus was turned into a miniature carnival ground on Sept. 1
during the 104th F-Day celebration of the University. Decorated with buntings and
multicolored lights, the quadrangle was a grand setting for a barrio fiesta.
Descriptive Lead-Used when comparatively few descriptive words can vividly
formulate an imagery.
Example: Dressed in white polo barong, and with diplomas in their hands, 1,500
graduates marched down the stage to the tune of Osmeña High March.
3. Novelty Lead
 Parody lead - Consists of a parody of a well-known song, poem,or lines.
Example: Water, water everywhere, but no water to drink. This was what the flood
victims found to their dismay.
Punch lead-A short, forceful word or expression. It is rarely used.
Example: Victory Day! Magsaysay High School celebrated on March 18 its fifth victory
in the city-wide journalism contests.
One word lead-(self-explanatory)
March! Thus ordered Hi-Y president Joey Lina Jr. of Osmeña High School to start the
"Walk for Health" fund- raising drive.
3. Novelty Lead
 Quotation lead - Consists of the speaker's direct words which are very striking and
which are usually quoted from a speech, a public address, or an interview.
Example: "The youth in The New Republic have become partners of the government in
its struggle for progress and advancement," thus spoke PNU Director Rene Romero to
some 400 student delegates to the 2006 Hi-Y-Y-teens Leadership Training Seminar
held on Dec. 26-30 at the Edilberto Dagot Hall.
Question lead - An answer to a question which is the basis of the news story.
Example: Who will reign as Miss Intramurals this year?
This will be known on Aug. 8 after the final screening to be held at the PNU Gym and
Performing Arts Center.
End of Slide

Types of Lead

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Types of Lead

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Kinds of Lead

Prepared by Mr. Marco T. Santos, LPT

Example : To encourage tourism, balikbayans are given a warm welcome by their

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