High Point Physical Therapy

Mission: We are committed to providing
optimal, evidence-based care tailored to

athletes of all ages and skill levels by
fostering healing and returning our athletes
to pre-participation levels of competition.
Mission/Vision
Statement Vision: To integrate our clinic into the local
athletic community and expand throughout
recreational and organized athletics to
provide optimal care through innovative and
evidence-based interventions for all athletes
in the greater Grand Rapids Area.
Core Values
• Innovation: Strive to provide the best injury prevention and
treatment interventions for our athletes.
• Collaboration: Building strong bonds from clinician to clinician and
clinician to athlete to provide optimal care to our members.
• Accountability: Instill trust in our athletes that we will provide
reduced risks for injuries, but also exceptional care in returning
them to the level of participation they wish to achieve.
• Passion: Our love for sport and exercise will provide a foundation
for excellence in injury prevention and sport rehabilitation.
• Transparency: Cash-based and membership style prevents the
unforeseen due to denials from insurance companies, so each
member knows what their memberships provide them.
Products &
Services
• Goal: Intensive training, injury
prevention and rehabilitation with
a focus on athletics for individuals
of all ages with injuries and
impairments affecting their ability
to perform.
• Sports rehab should be
individualized for the patient to
return to sport
• Injury Prevention
• Cash-based PT and gym services
Products & Services
Cont.
• High point Physical Therapy will offer the
following services
• Concierge program that includes gym
membership and full physical therapy
services.
• Gym membership
• Walk in physical therapy services
(cash pay)
• Walk in gym day pass
• Gym memberships & concierge program
will be billed monthly.
Ownership/Staffing
High Point Sports Rehabilitation and Physical Therapy LLC will be owned and operated by Jacob
Shuler, Cooper Alspaugh, Cole Simmons, Drake Synder, Zach Lamphere, and Tyler Graft. Each
owner will share 1/6 of the operation responsibilities and profits.
Specific Roles include: Collective experience:
• General Manager: Jacob Shuler • Certified Athletic Trainer
• Operations Manager: Cooper Alspaugh • Certified Strength & Conditioning Specialists (CSCS)
• Customer Service Specialist: Cole Simmons • Concussion management
• Performing arts/artist education
• Social Media Marketing Expert: Drake Snyder
• Olympic lifting
• Accountant: Zach Lamphere
• Collegiate athletes
• Technology Specialist: Tyler Graft
• Sports Psychology
• Business and Marketing
• Administrative work
Location and Facility:
2640 Burlingame Ave SW Wyoming, MI 49509
• Market analysis
• Sports physical therapy is expected to increase by 22%
by 2028
• Gym memberships has had a steady incline over past
decade with 64 million memberships purchased in
2019
• Covid-19 halted growth since 2020, but back on
Marketing the incline now that guidelines have been
lightened or removed
plan • Removal of restrictions may have encouraged
participation in gym memberships from wither not
being able to go or inspiration to improve one’s
health following quarantining
• Greater participation in gym workouts and recreational
activities increase chance for injuries and need for
appropriate training programing
• Estimated that 20% of cross fit athletes will suffer
at least one injury related to training.
Marketing plan
• Competitive Analysis
• Greater Grand Rapids Area includes
• 13+ rehabilitation clinics that offer sports
rehabilitation
• None offer full access gym memberships
with access to physical therapy services
• 20+ gyms offering membership to their facilities
• None offering plan that includes access to
physical therapy services
None provide the combined services we do!

Marketing plan
• Marketing objective
• Obtain interest from athletes within the Grand Rapids area
• Build relationships with local sports teams, training groups, or active
community members
• Build relationships with local physicians to increase potential referrals
• Build an online community
• Marketing strategy
• Educating current clientele about preventative benefits of strength training
• On site physical therapy at local events: road roaches, triathlons, soccer
games, hockey games, basketball games, powerlifting meets etc.
• Online presence with Facebook, twitter, instagram, tick tock, and our own
website
• Pricing
Concierge Walk in cash pay Walk in Gym membership: Gym day

membership: evaluation: physical pass:
therapy cash
service:
$300/month $125/hr $100/hr $40/month $15

Financial Plan
Investment
-$20,000 invest between the 6 owners
-Asking for a $25,000 business loan
Costs
• Equipment and renovations total= $40,000
• First year rent will total at $72,000 ($6,000/month)
• Utilites and other monthly operating costs approximately $1000
• Combined owner contributions - $20,000
• Salaries= Owners will not make a profit unit the business breaks even on
initial $40,000 investment and monthly operating costs.
Break Even at one year (worst case scenario)
Finacial Goal- The goal of our revenue expansion is to have 150 concierge members by the end of our first year.
This would bring in $50,000 per month in memberships.
Questions?

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Mission: We are committed to providing

optimal, evidence-based care tailored to

None provide the combined services we do!

Concierge Walk in cash pay Walk in Gym membership: Gym day

$300/month $125/hr $100/hr $40/month $15

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