Presentation About Unilever Company

WELCOME TO
TEAM RISING STAR

PRASENTATION
The Members of Rising Star
S.L Participant Name ID
1 Nabiha Chowdhury (G.L) BBA2001019045
2 Meherunnesa Akter Mahia BBA-2001019143
3 Sabrina Binte Amir Munni BBA-2001019066
4 Tanvir Hossain BBA-2001019128

1 Presenter
st
Nabiha Chowdhury
BBA-2001019045
NO. Contact Sild no
1 What is strategy 5
2 Summary of Unilever Bangladesh 6

3 Mission 7
4 Vision 8
5 Objective 10
6 SOWT analysis 11-12
7 Promotional strategy 13
8 Pricing strategy 15
9 Distribution strategy 16
10 PEST analysis 17-19
11 Awards and recognition 21
12 Recommendation 22
13 Conclusion 23
Strategy
 Strategy means action plan. Managers take

strategy to attain one or more of the
organization goals.
 With confidence in its ability to grow Unilever
Bangladesh launched a renewed, bold vision
for the company to double its size while
improving its environmental footprint.
 Summary of Unilever Bangladesh
Unilever Bangladesh Limited is a consumer goods

company based in Dhaka, Bangladesh and founded
in 1964, engaged in the manufacture and
distribution of home care products, personal care
products, and foods. It is a joint venture of the
Government of Bangladesh and Unilever.
 Mission
Unilever mission is to add vitality to life. In the last five years, it have
built its business by focusing on its brands and improving its insight
into the evolving needs and tastes of consumers.

 To create Look good

 With brands and
better services that helps
and get more
future people fell good. out of life.
every day.
 Vision:
Unilever Bangladesh is a unique company, with a proud history and bright
future.
They work for They meet
people to fell They
It works everyday need
them good develop new
to create for nutrition,
and get more way that
hygiene and
a better out of life help them to
personal care
future with brands double the
with products
size of their
every that made that facilitate
their life easy company.
day people in their
and simple. life.
2nd Presenter
Sabrina Binte Amir Munni
BBA-2001019066
Objectives:
The main objective of this presentation is to show Unilever’s marketing strategy,

Marketing plan. We mainly focused on the Marketing plan and we gathered a variety
of knowledge about an international consumer product. The main purpose is to find
what strategies the company uses to market its products and brands worldwide; the
positive and negative aspects of those strategies.
SWOT ANALYSIS:
Strength: Weakness:
 Largest company.  High prices.

 High qualified product.  Fewer purchase location.
 Advanced technology and skilled  Poor promotion of free sample.
professionals.
 Target people are the whole people.  Product quality looses its value.
 Company owned ,systematic  Advertisement flaws.
distribution network , transparent
communication system.
SWOT ANALYSIS
Opportunities Threats
 Consumers are becoming more quality Shifts in consumer tastes due to
conscious. price.
 Customer base is increasing with effective Partial government policy.

marketing.
 Baby shampoo is another area Unilever can High rate of competition.

make huge gains.
 Introducing more of its global brands Local and foreign competition.

Promotional strategy
Unilever company is the largest company where this company uses
promotional strategy to increase the usage.The goal of a promotional
strategy is to introduce products to customers and convince them to make
a purchase.
So strategies are:
 Media platforms used.
 Internet campaign.
 Music videos.
 Promotion of the products through movies such as “Fashion”.
 Advertising.
 Sponsor for fashion shows.
 Direct contact with target people
3rd Presenter
Tanvir Hossain
BBA-2001019128
Pricing Strategy
Competition-based pricing.
Low product elasticity.
The prices of the products are not specific.
Follows “Procter and Gambles” strategy.
Somewhat unstable towards price forecasting.
30% of sales – newly- launched or innovated
lines.
Distribution:
Unilever are using conventional distribution channel as this

company consisting of independent wholesalers and retailers and
also the have no negotiation method to resolve the problem.
 Manufacture.
 Wholesaler.
 Retailers.
 Consumer.
PESTEL
Unilever is transnational consumer company with product available in 190 countries with over
400 brands. Including dove, magnum, sunslik. 2012, it was deemed the world largest consumer
goods corporation.
 Political
 Economics
 Socio culture
 Technology
 Legal
 Environmental
PESTEL
Political: Economic:
 Unilever is subject to laws and
regulation both locality and globally
 Reduce consumer wealth
 Unilever is subject to the regulatory  current economic recession affect
restriction and guideline pronounced consumer behavior
by European commission.
 The food and drug administration is
united states of America
 Volatile of emerging market
Socio culture:
 Develop a strong corporate reputation
 Socially responsible company
 conscious about safety
 And health of its employee
 they are focus on personal area and well
being
PESTEL
Technology:
 Development of E – Legal:
Business.  Unilever subjected to many laws and
 High level of legalities as a consumer good company.
automation.  they own 400 brands
 Advanced technologies  Every brand and location of stores are
becomes a threats as it follow copy wright, product safety,laws.
makes copy easier.
 Allowing supply the
product.
Environment:
 Unilever promotes sustainable and renewable
resource.
 They distribute the product safety and consumer
location
 materials are ecofriendly.
4th Presenter
Meherunnesa Akter Mahia
BBA-2001019143
 Awards &Recognition
 Asia’s Best employer brands award - 2022
 Grater supply chain master category - 2021
 Global Access to Nutrition Index - 2021
 The 13 th edition of Asia’s best employer brand

Recommendation
 Unilever should create new design of products to attracts

customers
 It should release new innovative products to the markets
 To create new customer they should provide some new
offer.
 They should convince the customers that unilever is a
good brand. They serve good quality products.
conclusion
Initiating projects it
Unilever offers value
improve and manage
in terms of price and
the environment
quality.
impacts.
Huge transformation Decreasing turnover

in terms go in western
geographical and Europe:from 65% to
product portfolio. 34% overall sales.
Thank
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WELCOME TO

TEAM RISING STAR

1 Nabiha Chowdhury (G.L) BBA2001019045

2 Meherunnesa Akter Mahia BBA-2001019143

3 Sabrina Binte Amir Munni BBA-2001019066

4 Tanvir Hossain BBA-2001019128

 Strategy means action plan. Managers take

Unilever Bangladesh Limited is a consumer goods

 To create Look good

The main objective of this presentation is to show Unilever’s marketing strategy,

 Largest company.  High prices.

 Customer base is increasing with effective Partial government policy.

 Baby shampoo is another area Unilever can High rate of competition.

 Introducing more of its global brands Local and foreign competition.

Unilever are using conventional distribution channel as this

 Asia’s Best employer brands award - 2022

 Grater supply chain master category - 2021

 Global Access to Nutrition Index - 2021

 The 13 th edition of Asia’s best employer brand

 Unilever should create new design of products to attracts

Huge transformation Decreasing turnover

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