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    Estudio de Mercado Ingles - Marly

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    Jose Baños
    A market study investigates commercial perspectives before launching a new brand, product, or service. It aims to understand how customers and competitors may respond. Market studies help anticipate market viability, get to know the competition better, and improve marketing actions. Primary research includes exploratory and specific research using open-ended questions, focus groups, interviews, or questionnaires. Secondary research uses existing information from government, trade groups, polls, and other businesses.

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    Estudio de Mercado Ingles - Marly

    Uploaded by

    Jose Baños
    17 views5 pages
    A market study investigates commercial perspectives before launching a new brand, product, or service. It aims to understand how customers and competitors may respond. Market studies help anticipate market viability, get to know the competition better, and improve marketing actions. Primary research includes exploratory and specific research using open-ended questions, focus groups, interviews, or questionnaires. Secondary research uses existing information from government, trade groups, polls, and other businesses.

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    ESTUDIO DE MERCADO INGLES - MARLY

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    A market study investigates commercial perspectives before launching a new brand, product, or service. It aims to understand how customers and competitors may respond. Market studies help anticipate market viability, get to know the competition better, and improve marketing actions. Primary research includes exploratory and specific research using open-ended questions, focus groups, interviews, or questionnaires. Secondary research uses existing information from government, trade groups, polls, and other businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views5 pages

    Estudio de Mercado Ingles - Marly

    Uploaded by

    Jose Baños
    A market study investigates commercial perspectives before launching a new brand, product, or service. It aims to understand how customers and competitors may respond. Market studies help anticipate market viability, get to know the competition better, and improve marketing actions. Primary research includes exploratory and specific research using open-ended questions, focus groups, interviews, or questionnaires. Secondary research uses existing information from government, trade groups, polls, and other businesses.

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    MARKET

    STUDIES

    STUDENT : BANDA ASTUDILLOS, MARLY ESTELA


    A market study is an investigation that is carried out in
    various industries to better understand the
    commercial perspectives before the launch of a
    brand, a product or a service, with the aim of trying to
    recognize the possible responses of customers and
    the competition towards them.
    ¿WHAT IS THE MARKET STUDY FOR?

     ANTICIPATE THE VIABILITY OF THE MARKET.


     KNOW THE COMPETITION BETTER.
     IMPROVE THE SCOPE OF MARKETING
    ACTIONS.
    Primary research generally falls into two categories:
    exploratory and specific research.

    Exploratory research is less structured and functions via


    open-ended questions. The questions may be posed in a
    PRIMARY MARKET focus group setting, telephone interviews, or questionnaires.
    RESEARCH It results in questions or issues that the company needs to
    address about a product that it has under development.

    Specific research delves more deeply into the problems or


    issues identified in exploratory research.

    All market research is informed by the findings of


    other researchers about the needs and wants of
    consumers. Today, much of this research can be
    found online.
    SECONDARY Secondary research can include population
    MARKET RESEARCH information from government census data, trade
    association research reports, polling results, and
    research from other businesses operating in the
    same market sector.

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