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    Financial Communication

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    351Manya Jain
    Financial communication plays an important role in mergers, acquisitions, public issues, and resource mobilization. Financial PR aims to improve understanding between corporations and shareholders/investors regarding a company's financial position and prospects. It contributes to corporate profitability. Financial PR programs include communicating with stockbrokers, financial institutions, and the media, as well as effective internal communication with employees. Tactics include annual reports, quarterly reports, presentations, factsheets, press releases, newsletters, and paid communications. The annual report is a key document that provides shareholders information on company accounts and performance for the year. It aims to project a company's distinctive character and message in an interesting way through its theme, writing, artwork, and other

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    Financial Communication

    Uploaded by

    351Manya Jain
    17 views15 pages
    Financial communication plays an important role in mergers, acquisitions, public issues, and resource mobilization. Financial PR aims to improve understanding between corporations and shareholders/investors regarding a company's financial position and prospects. It contributes to corporate profitability. Financial PR programs include communicating with stockbrokers, financial institutions, and the media, as well as effective internal communication with employees. Tactics include annual reports, quarterly reports, presentations, factsheets, press releases, newsletters, and paid communications. The annual report is a key document that provides shareholders information on company accounts and performance for the year. It aims to project a company's distinctive character and message in an interesting way through its theme, writing, artwork, and other

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    Financial communication plays an important role in mergers, acquisitions, public issues, and resource mobilization. Financial PR aims to improve understanding between corporations and shareholders/investors regarding a company's financial position and prospects. It contributes to corporate profitability. Financial PR programs include communicating with stockbrokers, financial institutions, and the media, as well as effective internal communication with employees. Tactics include annual reports, quarterly reports, presentations, factsheets, press releases, newsletters, and paid communications. The annual report is a key document that provides shareholders information on company accounts and performance for the year. It aims to project a company's distinctive character and message in an interesting way through its theme, writing, artwork, and other

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views15 pages

    Financial Communication

    Uploaded by

    351Manya Jain
    Financial communication plays an important role in mergers, acquisitions, public issues, and resource mobilization. Financial PR aims to improve understanding between corporations and shareholders/investors regarding a company's financial position and prospects. It contributes to corporate profitability. Financial PR programs include communicating with stockbrokers, financial institutions, and the media, as well as effective internal communication with employees. Tactics include annual reports, quarterly reports, presentations, factsheets, press releases, newsletters, and paid communications. The annual report is a key document that provides shareholders information on company accounts and performance for the year. It aims to project a company's distinctive character and message in an interesting way through its theme, writing, artwork, and other

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Financial Communication

    Function of corporate
    communication
    Three M’s
    • Men
    • Money
    • Material
    Financial PR assumes great importance in
    acquisitions or mergers, public issue, resource
    mobilization from the market.
    Defining Financial PR
    • Acc to Public Relations Society of America:
    It is “that area of public relations which affects
    the understanding of stockholders & investors
    generally concerning the financial position &
    prospects of a company & includes among its
    objectives the improvement of relations
    between corporations and their stockholders.”
    - It contributes to the corporate profitability.
    Financial public
    • The investing public can be divided into:
    - Actual shareholders of public-owned
    corporations
    - Financial opinion leaders
    - Financial journalists of both print and
    electronic media
    Financial calendar
    • It comprises of :
    - Publication of preliminary results of a
    company
    - Half-yearly figures
    - Annual report
    - Annual General Meeting
    Financial PR Programme
    • They are:
    - Plan for communicating with stock brokers &
    financial institutions
    - A planned communication programme with
    the media
    - Effective communication plan with its internal
    public – the employees
    Tactics
    • Annual report
    • Quarterly reports
    • Presentation before financial audiences
    • Factbooks or factsheets
    • Press releases
    • Newsletters
    • Telecommunication devices
    • Trade channels
    • Paid-for communication
    Annual report
    • It is statutory in nature. All shareholders have a right to
    receive a run on the company accounts at least once a
    year through the annual report.
    • It is regarded as the keystone of the stockholder
    relations programme.
    • PR dept doesn’t have direct responsibility for preparing
    the balance sheet & statement of accounts, it only
    advises the management on the overall approach of
    the report, theme of the chairman’s statement & on
    the format & presentation of the report.
    Other financial public for AR
    • The investing community in general, the
    potential shareholders who are on the look
    out for investing in a suitable company
    • The banks, financial institutions etc.
    • The financial press
    • The business community in general
    Key points (AR)
    • Determine the objectives underlying the distinctive
    character of the company
    • Determine how the traits of that distinctive character
    can be projected to the audience so it will be a credible
    reality in people’s mind
    • Plan the annual report as an entity in terms of theme,
    cover, writing, artwork to make up a consistent whole
    • Writing according to company’s personality in mind
    • Make message interesting in the headlines, captions &
    the way it is written
    Outline (AR)
    • Cover design – Front Cover
    - Name of Business Corporation & title ‘Annual
    Report’ or ‘Year Book’
    - Year of report, of calendar year
    - Illustration, photograph, or pattern
    appropriate to the corporation or the industry
    it presents.
    Contn..
    • Frontispiece – first right-hand page or first two
    pages:
    - Addresses: executive offices, General offices,
    or other offices to which recipient can write
    further information
    - Table of contents
    Contn..
    • Narrative
    - president’s & or chairman’s letter
    - Highlights- comparative round-number
    operating statistics
    Cont..
    Departmentalized summaries:
    - financial results interpreted
    - Distribution of gross revenue
    - Trend of sales, earnings & dividend
    - Simplified balance sheet
    - Advertising & PR
    - Improvement of facilities
    - Management development: products & services (improvement
    diversification or new)
    - Government regulation
    - Important events of the year
    - Discussions of future prospects: international activities
    Contn..
    • Financial tabulation & other statistics & Reference material:
    - Profit & loss statement
    - Employment statistics
    - Management listing
    - List of products, subsidiaries, branch offices, routes etc.: pension
    & or provident fund costs
    - No. of employees in company’s employee stock ownership plan
    - Employee welfare scheme etc.
    - Contribution made to public service & community welfare
    It is advisable to get final proofs cleared from the Company
    Secretariat Dept.

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