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    Structure Vs Unstructured Approach

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    Saba Hamza
    This document summarizes the key differences between structured and unstructured research approaches. A structured approach involves predetermined objectives, design, sample, and questions, while an unstructured approach allows more flexibility. Structured approaches are typically classified as quantitative research, while unstructured approaches are qualitative. The choice between the two should depend on the research aim and how the findings will be used. Quantitative research aims to quantify variations, uses predominantly quantitative variables, and analyzes data through statistics. Qualitative research aims to describe phenomena through nominal or ordinal scales without quantification. Both approaches have strengths and weaknesses.

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    Structure Vs Unstructured Approach

    Uploaded by

    Saba Hamza
    183 views13 pages
    This document summarizes the key differences between structured and unstructured research approaches. A structured approach involves predetermined objectives, design, sample, and questions, while an unstructured approach allows more flexibility. Structured approaches are typically classified as quantitative research, while unstructured approaches are qualitative. The choice between the two should depend on the research aim and how the findings will be used. Quantitative research aims to quantify variations, uses predominantly quantitative variables, and analyzes data through statistics. Qualitative research aims to describe phenomena through nominal or ordinal scales without quantification. Both approaches have strengths and weaknesses.

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    Structure vs Unstructured Approach

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    This document summarizes the key differences between structured and unstructured research approaches. A structured approach involves predetermined objectives, design, sample, and questions, while an unstructured approach allows more flexibility. Structured approaches are typically classified as quantitative research, while unstructured approaches are qualitative. The choice between the two should depend on the research aim and how the findings will be used. Quantitative research aims to quantify variations, uses predominantly quantitative variables, and analyzes data through statistics. Qualitative research aims to describe phenomena through nominal or ordinal scales without quantification. Both approaches have strengths and weaknesses.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    183 views13 pages

    Structure Vs Unstructured Approach

    Uploaded by

    Saba Hamza
    This document summarizes the key differences between structured and unstructured research approaches. A structured approach involves predetermined objectives, design, sample, and questions, while an unstructured approach allows more flexibility. Structured approaches are typically classified as quantitative research, while unstructured approaches are qualitative. The choice between the two should depend on the research aim and how the findings will be used. Quantitative research aims to quantify variations, uses predominantly quantitative variables, and analyzes data through statistics. Qualitative research aims to describe phenomena through nominal or ordinal scales without quantification. Both approaches have strengths and weaknesses.

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    LECTURE 5

    STRUCTURED VS UNSTRUCTURED
    APPROACH

    By: Iqra Ashraf Dar


    Structured approach
     In the structured approach everything that forms
    the research process – objectives, design, sample,
    and the questions that you plan to ask of
    respondents – is predetermined

     The unstructured approach, by contrast, allows


    flexibility in all these aspects of the process
     The structured approach to enquiry is usually
    classified as quantitative research and
    unstructured as qualitative research
    Which one to choose?
     The choice between quantitative and qualitative
    approaches (or structured or unstructured) should
    depend upon:
     Aim of your enquiry – exploration, confirmation or
    quantification
     Use of the findings – policy formulation or process
    understanding
    Quantitative Research
     On the other hand, the study is classified as
    quantitative if you want to quantify the variation in a
    phenomenon, situation, problem or issue; if
    information is gathered using predominantly
    quantitative variables; and if the analysis is geared to
    ascertain the magnitude of the variation.
     Examples of quantitative aspects of a research study
    are:
     How many people have a particular problem?
     How many people hold a particular attitude?
    Conti..
     The use of statistics is not an integral part of a
    quantitative study. The main function of statistics is
    to act as a test to confirm or contradict the
    conclusions that you have drawn on the basis of
    your understanding of analysed data

     Statistics, among other things, help you to quantify


    the magnitude of an association or relationship
    Cont..
     Data collection in quantitative research is usually
    done with tools like questionnaires etc

     After data collection , data is analyzed and


    interpreted through statistics by using specific
    software
    Qualitative research
     A study is classified as qualitative if the purpose of
    the study is primarily to describe a situation,
    phenomenon, problem or event; if the information
    is gathered through the use of variables measured
    on nominal or ordinal scales (qualitative
    measurement scales) and if the analysis is done to
    establish the variation in the situation,
    phenomenon or problem without quantifying it
     The description of an observed situation, the
    historical enumeration of events, an account of the
    different opinions people have about an issue, and a
    description of the living conditions of a community
    are examples of qualitative research

     both qualitative and quantitative approaches have


    their strengths and weaknesses, and advantages and
    disadvantages, ‘neither one is markedly superior to
    the other in all respects’ (Ackroyd &
    Hughes,1992).
    Cont.
     Qualitative Research is primarily
    exploratory research.
     It is used to gain an understanding of underlying
    reasons, opinions, and motivations.

     It provides insights into the problem or helps to


    develop ideas.
    Cont..
     In psychology, qualitative research has come to
    be defined as research whose findings are not
    arrived at by statistical or other quantitative
    procedures. Qualitative research is often said to
    be naturalistic.
    Purpose of Qualitative Research
     Its goal is to understand behavior in a natural
    setting
     understanding a phenomenon from the perspective
    of the research participant
     understanding the meanings people give to their
    experience
    Thank You

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