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    Presentation On ABB - PBS Joint Venture

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    mousinnn
    Technological Environment describes external technological factors that impact business operations. It consists of knowledge, materials, machines and their application in production. Technology changes rapidly and spreads widely, reinforcing further technology. Firms can acquire technology internally through R&D or externally through licensing, purchasing, joint ventures or acquisitions. The ABB-PBS joint venture initially saw success but later faced challenges from regulatory changes and lack of focus on technological leadership and talent retention. Lessons include the need for clear corporate intent, knowledge management and adaptability.

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    Presentation On ABB - PBS Joint Venture

    Uploaded by

    mousinnn
    350 views13 pages
    Technological Environment describes external technological factors that impact business operations. It consists of knowledge, materials, machines and their application in production. Technology changes rapidly and spreads widely, reinforcing further technology. Firms can acquire technology internally through R&D or externally through licensing, purchasing, joint ventures or acquisitions. The ABB-PBS joint venture initially saw success but later faced challenges from regulatory changes and lack of focus on technological leadership and talent retention. Lessons include the need for clear corporate intent, knowledge management and adaptability.

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    Presentation on ABB_PBS Joint Venture

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    Technological Environment describes external technological factors that impact business operations. It consists of knowledge, materials, machines and their application in production. Technology changes rapidly and spreads widely, reinforcing further technology. Firms can acquire technology internally through R&D or externally through licensing, purchasing, joint ventures or acquisitions. The ABB-PBS joint venture initially saw success but later faced challenges from regulatory changes and lack of focus on technological leadership and talent retention. Lessons include the need for clear corporate intent, knowledge management and adaptability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    350 views13 pages

    Presentation On ABB - PBS Joint Venture

    Uploaded by

    mousinnn
    Technological Environment describes external technological factors that impact business operations. It consists of knowledge, materials, machines and their application in production. Technology changes rapidly and spreads widely, reinforcing further technology. Firms can acquire technology internally through R&D or externally through licensing, purchasing, joint ventures or acquisitions. The ABB-PBS joint venture initially saw success but later faced challenges from regulatory changes and lack of focus on technological leadership and talent retention. Lessons include the need for clear corporate intent, knowledge management and adaptability.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Technological Environment

    [ABB-PBS Joint Venture Operations]

    What is Technological Environment ?


    External factors in technology that impact business operations.

    That part of the firm's external environment in which changes in technology affect the firm's marketing effort

    Consists of those factors related to knowledge applied and material and machines used in the production of goods.

    Features of Technology
    Its change and then more change, forces change on people whether they are prepared for it or not Its effects are widespread, reaching far beyond the immediate point of technological impact.

    Technology is self reinforcing, Technology feeds on itself. Technology makes more technology possible

    Technology is complete set of knowledge, ideas and methods

    Impact of Technology
    Technology has its impact through various dimensions;
    Impact on Society
    Social Change System Complexity High expectations of consumers

    Impact on Economy

    Product Differentiation Jobs becomeProductivity Increased Budget on research & development Increase in intellectual

    Impact on Firm

    New Markets Telecommunication E-Commerce Resistance Risk Factor to change Change in Organisation Structure

    Modes of Technology Acquisition


    Internal Acquisition
    External Acquisition
    Licensing. Purchasing Joint Venture Acquisition of technology of rich firm

    Combined source

    Benefits of Joint Venture

    Provide the opportunity to obtain new capacity and proficiency.

    Makes new geographical markets accessible to the company.


    Because of its short life span, do not represent a long term commitment. Offer a creative way to exit from non-core businesses

    Case Study: ABB-PBS Joint venture in operations


    ABB-PBS Joint Venture started operations in April 15,1993 ABB had a 67% stake and PBS had a 33% stake. Business of joint venture in its first two years was good in most aspects 2.3% increase in return of assets and 4.5% on sales. Also showed 12% increase in exports Started external service business in1995 which did not meet expectations. Dominated the boiler business in 1995 with 70% market share.

    Case Study: ABB-PBS Joint venture in operations


    Market Share was hit due to change in environmental laws.
    With Joint efforts of the concern the restructuring took place in plant logistics , information systems and other physical capital improvements.

    Resulted in 50% increase in labor productivity.


    The technology leadership was not realized because due to the lack of corporate intent and loss of efficient staff. Major achievement of the concern was development of new steam turbine line . This technology transfer helped in establishing the benchmark for other ABB companies on variables like productivity, inventory and receivables

    CONCLUSION
    (Case Analysis)

    Case Analysis
    The joint venture met the needs of both the partners in:
    Labor Productivity. Profitability due to return on sales & assets

    Exports
    Development of new engine

    The joint venture failed in:


    Technology Leadership External Service and Revenue Performance.

    Case Analysis
    The company failed in achieving technological leadership
    Due to lack of Corporate intent Due to lack of talent management

    inefficient human resource management


    Flourishing of domestic business

    Lessons drawn from this incident


    Presence of corporate intent and exceeding in it.
    Company should focus on knowledge management and talent retention management. Company should be ready to adapt to the technological change.

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