USYD - Stemm

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University of Sydney- Event Insights

(STEMM)
16th September 2021

Report by:
Event Stats
Event Funnel

Leads
312 (Total number of registrations)

Visitors
338(Total number of people visiting the event)
En
ga
ge 167 (Total number of people getting engaged during the event)
d
Marketing Source of Leads

Organic-
Main-
Website
47% EDM
Comms
53%

Lead Source No. of Leads %age of Leads

EDM Comms 164 52.56%

LinkedIn 1 0.32%

Organic-Main-Website 147 47.12%

LinkedIn
0%
New Student Acquisition

After Event
Event Day 1 0% Week 1
11% 12%

Duration No. of Leads %age of Leads

Week 2 Week 1
16% 36 11.54%
(23 Aug 2021 to 29 Aug 2021)
Week 2
(30 Aug 2021 to 05 Sept 2021) 49 15.71%

Week 3 51 16.35%
(06 Sept 2021 to 12 Sept 2021)
Week 4
140 44.87%
(13 Sept 2021 to 15 Sept 2021)
Event Day 1
35 11.22%
(16 Sept 2021)
After Event 1 0.32%
(17Sept 2021 to 23 Sept 2021)

Week 3
Week 4 16%
45%
Daily Lead Count
What students
were looking for?
Study Level of Interest

Research
11%

Study Level of Interest No. of Leads %age of Leads

Postgraduate 279 89.42%

Research 33 10.58%

Postgraduate
89%
Subject of Interest
Agriculture, Environment Pharmacy
Subject of Interest No. of Leads %age of Leads
Sustainability and Marine and Nurs-
ing Agriculture, Environment and
2% 4% 12 3.85%
5% Marine
Public Health Project
6% Man- Pharmacy and Nursing 15 4.81%
agement
5% Project Management 17 5.45%
Health Psychology
Sciences 4% Psychology 14 4.49%
21% Animal
health
3% Animal health 8 2.56%

Engineering 48 15.38%

Mathematics and Statistics 12 3.85%


Computer Science and
Computational Data Science 53 16.99%

Human Health 43 13.78%


Engineer-
Human ing Health Sciences 64 20.51%
Health 15%
14% Public Health 19 6.09%
Mathemat - Sustainability 7 2.24%
Computer Science and ics and
Computational Data Science Statistics
17% 4%
During Event Stats
Marketing Sources of
Engaged Visitors
IDP
Website
19%

Engaged Lead Source No. of Leads %age of Leads

EDM Comms 104 62.28%

Organic-Main-Website 63 37.72%

IDP News-
letter
81%
Marketing Channel Detailed
Report

Engaged Lead Source Total Leads Engaged Visitors

EDM Comms 164 104


LinkedIn 1 0
Organic-Main-Website 147 63
Total 312 167
Student Engagement Report
Brochure Download Send Inquiry
6% 1%

Webinar
Hall
15% Engagement No. of Leads %age of Leads

Brochure Download 23 5.56%

Send Inquiry 4 0.97%

Video Call 135 32.61%

Booth Visit 190 45.89%

Webinar Hall 62 14.98%

Video Call
33%
Booth Visit
46%
Faculty MIS

Visitor Brochure Enquiry Detail Page


# University Name Video
Count Download Received Review

1 Faculty of Engineering 73 10 1 50 49

2 Faculty of Medicine and Health 71 10 2 46 46

3 Faculty of Science 53 3 1 29 38

4 Student's Help Desk 57 0 0 10 57

Total 254 23 4 135 190


Thank You

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