Editorial
Editorial
Editorial
Writing
Essentials of Editorial
• An editorial is an article written by or
under the direction of the editor of a
newspaper or magazine, or a statement
broadcast on radio or television. It gives
opinions on important social, political,
economic, or legal issues and aims to
persuade readers to agree to a particular
point of view. It is an example of
persuasive writing.
• Editorials reflect the views of the owners,
managers or board of directors of media
companies. Editorials of major papers are often
viewed by readers in terms of their positioning as
right (conservative), center (liberal), or left
(socialist) on the political spectrum. Furthermore,
editorials usually do not shy from controversy, in
the hope of not only presenting the issues to the
reading public, but also of drawing response from
the public and attracting new readership in the
competitive marketplace.
Editorial Structure