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    MKTG 2041: Influencer Marketing

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    Ayesha Alavi
    The document discusses ensuring accessibility compliance and requests notification of any non-compliant elements. It provides course information for MKTG 2041 Influencer Marketing including due dates and marks for assignments, projects, and presentations. It emphasizes accessibility for all users.

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    © All Rights Reserved
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    MKTG 2041: Influencer Marketing

    Uploaded by

    Ayesha Alavi
    33 views37 pages
    The document discusses ensuring accessibility compliance and requests notification of any non-compliant elements. It provides course information for MKTG 2041 Influencer Marketing including due dates and marks for assignments, projects, and presentations. It emphasizes accessibility for all users.

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    The document discusses ensuring accessibility compliance and requests notification of any non-compliant elements. It provides course information for MKTG 2041 Influencer Marketing including due dates and marks for assignments, projects, and presentations. It emphasizes accessibility for all users.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    33 views37 pages

    MKTG 2041: Influencer Marketing

    Uploaded by

    Ayesha Alavi
    The document discusses ensuring accessibility compliance and requests notification of any non-compliant elements. It provides course information for MKTG 2041 Influencer Marketing including due dates and marks for assignments, projects, and presentations. It emphasizes accessibility for all users.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 37

    Every effort has been made to ensure AODA compliance.

    If there is an element that doesn’t meet the requirements, please let me know.

    MKTG 2041
    Influencer Marketing

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    keithjconnell.com
    Due Dates
    Due Date Project Mark
    Apr 8, 2023 @ 11:59 pm Video Assignment (Group) ** Note the due date is Saturday ** 10
    Apr 18, 2023 @ 11:59 pm Major Assignment Phase Two (Group) 20
    Apr. 18, 2023 @ 10:50 am Agency Website – Completed in WordPress 5
    Apr. 18, 2023 @ 8:00 am Major Assignments – Presentations 10

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    What does URL stand for?
    • But what does it mean
    though?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    What is a website host?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    What would be some examples of well-known
    domain names?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    What is a website host?
    • A website host is a service provider that allows website owners to
    make their website accessible on the internet by providing a server
    to store and manage their website files.
    • Website hosts offer different types of hosting services such as
    shared hosting, dedicated hosting, and cloud hosting, each with
    their own advantages and limitations.
    • The quality and reliability of a website host can significantly
    impact the performance, speed, and security of a website, making it
    crucial to choose a reputable and trustworthy host for your website.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    What’s the difference?
    • Shared hosting involves multiple websites sharing the same server and resources, which can lead
    to slower performance and limited flexibility compared to dedicated and cloud hosting.
    • Dedicated hosting provides a dedicated server for a single website, offering better performance,
    security, and control but also requiring higher costs and technical expertise.
    • Cloud hosting uses a network of virtual servers to provide scalable and flexible hosting solutions,
    allowing website owners to adjust their resources based on their needs and only pay for what they
    use. It offers high reliability, security, and redundancy, but may require advanced technical
    knowledge to set up and manage.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Let’s check some hosts out
    • There are hundreds of hosts available
    • Godaddy.com
    • Hostgator.com
    • Bluehost.com
    • Wordpress.com (let’s check this out)

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Let’s check some hosts out

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Let’s check some hosts out

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Let’s check some hosts out

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Why am I so against WordPress.com as a host?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Why am I so against WordPress.com as a host?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    What is the difference between

    .org

    .com

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    So what does Wordpress.org do
    • Let’s check it out!

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Open-source vs proprietary
    • There are many open-source, pre-built CMS options available, some of which are
    free.
    • Open-source means that anyone can see the code that the CMS is built with and
    can manipulate or improve it.
    • An open-source CMS can be more rudimentary than paid options, but is also easy
    to tailor to your needs.
    • Some widely used open-source CMS solutions include:
    •WordPress (www.wordpress.com)
    •Drupal (www.drupal.com)
    •Blogger (www.blogger.com)
    •Joomla (www.joomla.org

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Open-source vs proprietary
    • CMS should be selected with the goals and functions of the
    website in mind.
    • A CMS needs to be able to scale along with the website and
    business that it supports, and not the other way around.
    • Examples include:
    • WordPress for personal blogs or brochure-type sites
    • Drupal for more complex community and publishing sites
    • Magento for eCommerce
    sites.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Let’s play a game – rank the circles in order of
    importance

    Follow Keith
    FollowonKeith
    LinkedIn,
    on LinkedIn,
    Twitter - Twitter
    @keithjconnell
    - @keithjconnell keithjconnell.com
    Keithjconnell.com
    Visual Hierarchy
    If your
    websi
    items,
    • Without knowing anything about te mecircles,
    these nu hasyou could
    are al
    impaovisual
    rank them easily. That’s l of the
    hierarchy 10
    rtant? m equ
    w a n t W h e r a lly others
    • Certain parts of your website
    the uare more
    ser to e
    important
    do you than
    click?
    importproposition, etc.),
    (forms, calls to action, value ant lin Makand
    e
    you want
    those to get more attention p than k s
    lessmimportant
    romthe
    inent.
    ore parts.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Visual Hierarchy

    • Hierarchy is not just about size,


    which of these buttons catch
    your eye?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Visual Hierarchy
    • Always start with your objective
    • Rank the
    elements in
    order of
    importance

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Divine Proportions
    • The golden ratio is 1.618
    • Designs adopting this proportion

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Divine Proportions
    • Website design

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Divine Proportions
    • Let’s start with a viewport of 1920 and apply the divine
    proportions
    • 1920/1.618=
    1189
    (content area)
    • Column layout
    1189/1.618 =
    734

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Hick’s Law

    • As more options are introduced, the time for decision


    increases and lessens conversion
    • Think about going to dinner – restaurants with huge
    menus take a lot longer to decide than two items
    • Eliminate options

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Hick’s Law

    • As more options are introduced,


    This the time aforfaceted
    is called decision
    increases and lessens conversion search.
    • Think about going to dinner – restaurants with huge
    menus take a lot longer to decide than two items
    • Eliminate options

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Fitt’s Law
    Check out these
    buttons
    • The time required to move to (size)
    a target area is a function of
    the distance to the target
    Noticeand
    the most
    the size of the target
    important button
    • Bigger is notgets
    always
    thebetter
    largest and
    • Fitt’s law dictates thatdominant
    most a tiny
    button increased 20% will create
    location?
    more clicks than a large button
    increased 20%
    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com
    Gestalt Design Laws and Principles

    • The principle states that the human eye sees objects in their
    entirety before perceiving the individual parts
    • Do you see the dog?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Design Laws and Principles

    • The principle states that the human eye sees objects in their
    entirety before perceiving the individual parts
    • Do you see the dog?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Design Laws and Principles

    • The principle states that the human eye sees objects in their
    entirety before perceiving the individual parts
    • Do you see the dog?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Design Laws and Principles

    • The principle states that the human eye sees objects in their
    entirety before perceiving the individual parts
    • Do you see the dog?
    • As it relates to web design,
    people see the whole of
    your website first—before
    they distinguish the header,
    menu, footer, and so on.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Law of Proximity

    • People group things together that are close together in space.


    They become a single perceived object.
    • For effective web design, make sure that things that do not go
    together are not perceived as one.
    See how you group
    the elements
    together?

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Law of Similarity

    • We group similar things together.


    • This similarity can occur in the form of shape, colour,
    shading, or other qualities.
    • Here we group black dots into one group and whites into
    another one, because,
    well, dots of the same colour look
    similar to one another.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Law of Similarity

    • We group similar things together.


    • This similarity can occur in the form of shape, colour,
    shading, or other qualities.
    • Here we group black dots into one group and whites into
    another one, because,
    well, dots of the same colour look
    similar to one another.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Gestalt Law of Similarity

    • We group similar things together.


    • This similarity can occur in the form of shape, colour,
    shading, or other qualities.
    • Here we group black dots into one group and whites into
    another one, because,
    well, dots of the same colour look
    similar to one another.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Occam’s Razor

    • When given several competing hypothesis, Occam’s razor


    urges you to choose the one that makes the fewest
    assumptions and, thereby, offers the simplest explanation.
    • To put it in the context of web design, Occam’s Razor argues
    that the simplest solution is usually best.
    This is about functionality as
    much as visual appeal.

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com


    Due Dates
    Due Date Project Mark
    Apr 8, 2023 @ 11:59 pm Video Assignment (Group) ** Note the due date is Saturday ** 10
    Apr 18, 2023 @ 11:59 pm Major Assignment Phase Two (Group) 20
    Apr. 18, 2023 @ 10:50 am Agency Website – Completed in WordPress 5
    Apr. 18, 2023 @ 8:00 am Major Assignments – Presentations 10

    Follow Keith on LinkedIn, Twitter - @keithjconnell keithjconnell.com

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