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    Birla Institute of Technology Off Campus Deoghar: Summer Internship Project

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    Abhay Kumar
    This document summarizes a study on the product portfolio of JK Tyre conducted by a BBA intern. It includes [1] an overview of JK Tyre as a leading Indian tire manufacturer, [2] details of their various tire products, [3] the methodology used in conducting customer surveys and analyzing feedback, [4] key findings that most customers rely on tire durability and rate JK Tyre highly, and [5] a conclusion that JK Tyre is a major player in the Indian tire industry.

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    Birla Institute of Technology Off Campus Deoghar: Summer Internship Project

    Uploaded by

    Abhay Kumar
    12 views11 pages
    This document summarizes a study on the product portfolio of JK Tyre conducted by a BBA intern. It includes [1] an overview of JK Tyre as a leading Indian tire manufacturer, [2] details of their various tire products, [3] the methodology used in conducting customer surveys and analyzing feedback, [4] key findings that most customers rely on tire durability and rate JK Tyre highly, and [5] a conclusion that JK Tyre is a major player in the Indian tire industry.

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    This document summarizes a study on the product portfolio of JK Tyre conducted by a BBA intern. It includes [1] an overview of JK Tyre as a leading Indian tire manufacturer, [2] details of their various tire products, [3] the methodology used in conducting customer surveys and analyzing feedback, [4] key findings that most customers rely on tire durability and rate JK Tyre highly, and [5] a conclusion that JK Tyre is a major player in the Indian tire industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    12 views11 pages

    Birla Institute of Technology Off Campus Deoghar: Summer Internship Project

    Uploaded by

    Abhay Kumar
    This document summarizes a study on the product portfolio of JK Tyre conducted by a BBA intern. It includes [1] an overview of JK Tyre as a leading Indian tire manufacturer, [2] details of their various tire products, [3] the methodology used in conducting customer surveys and analyzing feedback, [4] key findings that most customers rely on tire durability and rate JK Tyre highly, and [5] a conclusion that JK Tyre is a major player in the Indian tire industry.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    BIRLA INSTITUTE OF TECHNOLOGY

    OFF CAMPUS DEOGHAR


    SUMMER INTERNSHIP PROJECT

    TOPIC : A STUDY ON PRODUCT


    PORTFOLIO OF JK TYRE

    P R E S E N T E D B Y :-
    J AY S H A R M A - BBA/60013/20
    MY ROLE IN THE COMPANY

    DESIGNATION
    MTs (Management
    Trainee)

    DEPARTMENT
    Purchase & Store
    department
    OBJECTIVES
    To study about different product
    range
    of Jk Tyre

    To analyse about different strategy


    used for distribution of products

    To study about after sale service


    of different product of JK Tyre
    J K Tyre is among India’s leading
    tyre manufacturers

    The Company started


    manufacturing tyres in
    COMPANY 1977
    ANALYSIS MARKET CAPITAL Rs. 4,207
    ( CR)
    Partner to leading
    OEM manufacturers in
    India eg : Hyundai
    PRODUCT PORTFOLIO
    Jet r xtra
    mile
    Hiwayking
    Juh5
    Blaze Rydr
    Br41 Jumbo
    XR Ultima lxt
    Taximax
    Brute
    Ranger
    METHODOLOGY
    Source of Data:

    • Primary Data -The Primary data has been collected


    from:

    1.Telephonic interview of the existing clients and


    potential clients

    2.Survey through questionnaire of potential customer.


    DATA ANALYSIS

    1. Have you ever used Products 2. How is the quality of JK


    of JK tyres ? tyres products?
    Sales 10%

    EXCELLENT
    YES 26% AVERAGE
    24%
    BELOW
    NO 66% AVERAGE
    74%
    3. The features/benefits that you 4. How much will you rate
    will look for in a tyre are? JK tyre out of 10?

    17%
    10%

    16% Durable
    Sytlish
    50% Economical
    Others

    24%
    83%
    more than 8 less than 8
    FINDINGS

    • In this project it has been seen that major chunk of customers rely upon the
    durability of JK tyre .

    • In this report we have seen 66% people like the quality of JK tyres.

    • 74% of customer use JK tyre.

    • From this project we can infer that JK tyre is major player in tyre industry of
    India.
    CONCLUSION

    • JK Tyre and Industries Limited is one the most reputed Indian


    organisations
    • JK Tyre & Industries Ltd. is a leading tyre manufacturer in India
    • It has wide range of products catering to diverse business segments in the
    automobile industry
    • JK Tyre has presence in Jamshedpur as they provide better availability of
    product & services as compare o its other competitors.
    REFERENCES

    https://www.jktyre.com/LcvTyreInternationalRange.aspx

    https://jktyre.com/overview.aspx

    https://timesofindia.indiatimes.com/?from=mdr

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