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    Qualitative Research: What It Is and What Is Is Not

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    Mihaela Mendoza
    This document defines qualitative research and describes its key characteristics. Qualitative research focuses on understanding people's perspectives and experiences. It uses subjective methods like case studies, ethnography, phenomenology, and grounded theory. Strengths include providing an in-depth understanding of human behavior in natural settings, while weaknesses include researcher subjectivity and difficulty validating findings. The document outlines several types of qualitative research and their purposes in fields like social sciences, healthcare, and education.

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    Qualitative Research: What It Is and What Is Is Not

    Uploaded by

    Mihaela Mendoza
    24 views22 pages
    This document defines qualitative research and describes its key characteristics. Qualitative research focuses on understanding people's perspectives and experiences. It uses subjective methods like case studies, ethnography, phenomenology, and grounded theory. Strengths include providing an in-depth understanding of human behavior in natural settings, while weaknesses include researcher subjectivity and difficulty validating findings. The document outlines several types of qualitative research and their purposes in fields like social sciences, healthcare, and education.

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    This document defines qualitative research and describes its key characteristics. Qualitative research focuses on understanding people's perspectives and experiences. It uses subjective methods like case studies, ethnography, phenomenology, and grounded theory. Strengths include providing an in-depth understanding of human behavior in natural settings, while weaknesses include researcher subjectivity and difficulty validating findings. The document outlines several types of qualitative research and their purposes in fields like social sciences, healthcare, and education.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views22 pages

    Qualitative Research: What It Is and What Is Is Not

    Uploaded by

    Mihaela Mendoza
    This document defines qualitative research and describes its key characteristics. Qualitative research focuses on understanding people's perspectives and experiences. It uses subjective methods like case studies, ethnography, phenomenology, and grounded theory. Strengths include providing an in-depth understanding of human behavior in natural settings, while weaknesses include researcher subjectivity and difficulty validating findings. The document outlines several types of qualitative research and their purposes in fields like social sciences, healthcare, and education.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 22

    QUALITATIVE

    RESEARCH
    What it is and what is is not
    OBJECTIVES
    1. Define qualitative research.
    2. Describe characteristics, strengths,
    weaknesses, and kinds of qualitative
    research.

    3. Illustrate the importance of qualitative


    research across fields.
    What is the role of
    qualitative research in
    your life?
    People’s
    point of
    view

    World Qualitative Personal


    knowledge Research traits

    subjective
    What is qualitative research?
    - Puts premium on people’s thinking or
    point of view
    - Conditioned by personal traits
    - Subjective [not only for the subject but
    also the researcher]
    - An inquiry or investigation of real life
    events
    Characteristics of
    Qualitative Research
    1. HUMAN UNDERSTANDING AND
    INTERPRETATION
    2. ACTIVE, POWERFUL & FORCEFUL
    3. MULTIPLE RESEARCH APPROACHES &
    METHODS
    4. SPECIFICITY TO GENERALIZATION
    Characteristics of
    Qualitative Research
    5. CONTEXTUALIZATION
    6. DIVERSIFIED DATA IN REAL LIFE
    SITUATIONS
    7. ABOUNDS WITH WORDS AND
    VISUALS
    8. INTERNAL ANALYSIS
    Types of
    Qualitative Research
    1. CASE STUDY
    - Takes place in social care, nursing,
    psychology, rehabilitation centers,
    education, etc.
    - Seeks to find
    answers why
    such things occur
    to the subject
    Types of
    Qualitative Research
    2. ETHNOGRAPHY
    - The study of a particular cultural group
    to understand its:
    - Organizational set up
    - Internal operation
    - lifestyle
    Types of
    Qualitative Research
    3. PHENOMENOLOGY
    - Comes from the word “phenomenon”
    - Something known through sensory
    experience
    - The study of how people find their
    experiences meaningful
    - Its primary goal is to make people understand
    their experiences
    Types of
    Qualitative Research
    4. CONTENT & DISCOURSE ANALYSIS
    - A method of quantitative research that
    requires an analysis or examination of
    the substance/ content of the mode of
    communication
    - Letters - videos - emails
    - Books - recordings - AV materials
    - Journals - SMS
    - Photos - Online messages
    - A study of language structures used in
    communication to discover the effects of
    - sociological - institutional
    - cultural - ideological factors
    Types of
    Qualitative Research
    5. HISTORICAL ANALYSIS
    - The examination of primary
    documents to understand the
    connection of the past to the present
    Types of
    Qualitative Research
    6. GROUNDED THEORY
    - Takes place when you discover a new
    theory to underlie your study at the time
    of data collection and analysis
    Advantages or Strengths
    1. Adopts a naturalistic approach to its
    subject matter
    2. Promotes full understanding of human
    behavior or personality traits in their
    natural setting
    3. Instrumental for positive societal
    changes
    Advantages or Strengths
    4. Engenders respect for people’s
    individuality
    5. A way of understanding and interpreting
    social interactions
    6. Increases the researcher’s interest in the
    study
    7. Offers multiple ways of acquiring and
    examining knowledge about something
    Disadvantages or Weaknesses
    1. Involves the researcher’s subjectivity in
    data analysis
    2. Difficulty identifying the validity and
    reliability of data
    3. Open-ended questions yield “data
    overload” resulting to longer time
    needed for data analysis
    4. Time consuming
    5. Involves several processes
    REFERENCES
    Baraceros, E. L. (2016). Practical Research 1
    First Edition. Manila: Rex Book Store.
    Melegrito, M.L. & Mendoza, D. J. (2016).
    Applied Research: An Introduction to
    Qualitative Research Methods and
    Report Writing. Quezon City: Phoenix
    Publishing House, Inc.
    REFERENCES
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    http
    ://www.livescience.com/images/i/000/083/070/original/llm-why-babies-helples
    s.jpg?interpolation=lanczos-none&fit=inside%7C660
    :*
    http://questgarden.com/116/08/3/101206144430/images/TornadoLightning.jpg
    http://www.softservenews.com/photos/large/1378277_616674111718421_1661563543_n.jpg
    http://www.salisburypost.com/wp-content/uploads/2016/10/Letter-to-Editor-400x220.jpg
    https://s-media-cache-ak0.pinimg.com/originals/f3/4a/a4/f34aa4342ca7522af700e2e55bbfb604.jpg
    http://www.gov.ph/images/uploads/FM-Declares-Martial-law.jpg

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