IEB Presentation

Social Media
Strategies For
Online
Shopping
Reach New Audiences: Increase Sales: Social
Social media provides media can be a
businesses with an powerful tool for
opportunity to reach increasing sales. By
Engage with Customers: promoting products on
new audiences beyond Build Brand
Social media allows social media and
their existing customer Awareness: Social
businesses to engage providing links to
IMPORTAN base. By promoting media can help
with their customers in a purchase them,
their products on social businesses build
CE OF media, businesses can
more personal and businesses can brand awareness and
direct way. By encourage customers to
SOCIAL attract potential responding to customer make a purchase.
increase their
customers who might visibility. By creating
MEDIA inquiries and feedback
engaging content and
not have discovered on social media,
FOR them otherwise. sharing it on social
businesses can build
ONLINE media, businesses can
relationships with their
attract new followers
SHOPPING customers and improve
and increase their
customer loyalty.
reach.
Social Media Platforms for Online
Shopping
• KNOW YOUR TARGET AUDIENCE
• CHOOSE THE RIGHT SOCIAL
Creating MEDIA PLATFORM
• CREATE ENGAGING CONTENT

Social • USE HASHTAGS
Media • OFFER , PROMOTION AND

DISCOUNTS
Strategy • RUN SOCIAL MEDIA ADS
• PARTNER WITH SOCIAL MEDIA

INFLUENCER
Key Social Media Strategies
• Define your • Optimize • Use Social • Run Social

goals and your profile listening Media Ads
objectives
• Develop a • Build a • Use Social • Stay-up-to

content community Proof date
strategy
BUILDING RELATIONS WITH
CUSTOMER
 Responding to Customer Inquiries: Responding to customer inquiries and feedback on social media
in a timely and helpful manner can go a long way in building trust and loyalty.
 Personalization: Personalization is key to building relationships with customers. By using social

media to gather information about their customers' interests and preferences, businesses can tailor
their marketing messages to better resonate with their audience.
 Providing Value: Social media is an opportunity for businesses to provide value to .their customers
beyond just promoting their products.
 Being Authentic: Customers appreciate authenticity and transparency. By using social media to share
behind-the-scenes glimpses into their business, businesses can create a more human connection with
their customers.
 Rewarding Loyalty: Social media can also be used to reward loyal customers. By offering exclusive
discounts or promotions to their social media followers, businesses can show their appreciation and
incentivize customers to continue engaging with their brand.
INFLUENCER
MARKETING
Types of Influencers: There are various types of influencers, including macro-influencers
(those with over 100,000 followers), micro-influencers (those with 10,000 to 100,000
followers), and nano-influencers (those with less than 10,000 followers).
Authenticity: One of the key benefits of influencer marketing is the authenticity it brings to the
promotion of products. Influencers have built trust with their followers, and their recommendations
can carry significant weight.
Creative Control: When partnering with influencers, businesses should allow them creative control over the
content they create. Influencers know their audience best and can create content that resonates with their
followers in a way that feels authentic.
Measuring ROI: Measuring the ROI of influencer marketing can be challenging, as it's not always easy to track direct sales from
influencer promotions. However, businesses can track engagement metrics such as likes, comments, and shares to get a sense of
the effectiveness of the campaign.
UTILITY Of ONLINE
PLATFORMS
8
 Social media marketing can help increase
sales and promote your brand effectively
and inexpensively.
 Developing quality content is crucial for

attracting a wider audience on social media.
 Having a social media presence is necessary
SOCIAL
for connecting with customers and learning
more about your target audience.
MEDIA  Organic social media marketing can help

you get to know your followers and find
better ways to promote your products and
MARKETING services.
 Even with a limited budget, there are many

OVERVIEW options for advertising a small business on
social media.
 Creating engaging content is essential for

making prospective customers want to learn
more about your business and brand.
CONCLUSION
• Social media is an increasingly important channel for online shopping businesses to
connect with customers, build relationships, and drive sales.
*
• . Social media strategies such as building relationships with customers, social media
advertising, and influencer marketing can all be powerful tools for businesses looking to
increase their reach and promote their products.
* • By tracking the right metrics and taking a comprehensive approach, businesses can
optimize their social media strategies and improve their ROI.
• Measuring the effectiveness of social media strategies can be challenging, and

businesses should be aware of concerns such as measuring ROI, attribution, ad fatigue,
and brand safety.
* • Social media is a dynamic and ever-changing landscape that requires businesses to stay
up-to-date with the latest trends and best practices.
SUBMITTED BY
Bhanuprakash Vijayvargiya, Chayank
Kudiwal, Kanika Maheshwari, Rishika
Pareek,
Shubham Gupta 11

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Social Media

• CHOOSE THE RIGHT SOCIAL

Creating MEDIA PLATFORM

• CREATE ENGAGING CONTENT

Media • OFFER , PROMOTION AND

Strategy • RUN SOCIAL MEDIA ADS

• PARTNER WITH SOCIAL MEDIA

• Define your • Optimize • Use Social • Run Social

• Develop a • Build a • Use Social • Stay-up-to

 Personalization: Personalization is key to building relationships with customers. By using social

 Developing quality content is crucial for

 Having a social media presence is necessary

MEDIA  Organic social media marketing can help

 Even with a limited budget, there are many

 Creating engaging content is essential for

• Measuring the effectiveness of social media strategies can be challenging, and

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