Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    Design Thinking Approach of Entrepreneurship

    Uploaded by

    Hunena Ayman
    The document outlines the 5 stages of the design thinking process: empathize, define, ideate, prototype, and test. The empathize stage involves observing users and gaining an understanding of their needs. In the define stage, the problem is defined from the user's perspective. During ideation, teams generate many ideas to address the problem. Prototyping involves quickly building models to test ideas. Finally, in testing, prototypes are reviewed with users to provide feedback for refinement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Design Thinking Approach of Entrepreneurship

    Uploaded by

    Hunena Ayman
    18 views9 pages
    The document outlines the 5 stages of the design thinking process: empathize, define, ideate, prototype, and test. The empathize stage involves observing users and gaining an understanding of their needs. In the define stage, the problem is defined from the user's perspective. During ideation, teams generate many ideas to address the problem. Prototyping involves quickly building models to test ideas. Finally, in testing, prototypes are reviewed with users to provide feedback for refinement.

    Original Title

    Untitled

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines the 5 stages of the design thinking process: empathize, define, ideate, prototype, and test. The empathize stage involves observing users and gaining an understanding of their needs. In the define stage, the problem is defined from the user's perspective. During ideation, teams generate many ideas to address the problem. Prototyping involves quickly building models to test ideas. Finally, in testing, prototypes are reviewed with users to provide feedback for refinement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views9 pages

    Design Thinking Approach of Entrepreneurship

    Uploaded by

    Hunena Ayman
    The document outlines the 5 stages of the design thinking process: empathize, define, ideate, prototype, and test. The empathize stage involves observing users and gaining an understanding of their needs. In the define stage, the problem is defined from the user's perspective. During ideation, teams generate many ideas to address the problem. Prototyping involves quickly building models to test ideas. Finally, in testing, prototypes are reviewed with users to provide feedback for refinement.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Design Thinking Approach of

    Entrepreneurship
    Stages of
    Design
    Thinking
    • Empathize
    • Define
    • Ideate
    • Prototype
    • Test
    1- Empathize
    • Empathy is the first step in design thinking
    because it is a skill that allows us to understand and
    share the same feelings that others feel. Through
    empathy, we are able to put ourselves in other
    people's shoes and connect with how they might be
    feeling about their problem, circumstance, or
    situation.
    • Empathy is important for us as designers, and
    particularly within the field of design thinking,
    because it allows us to truly uncover and
    understand the latent needs and emotions of the
    people we design for.
    1- Empathize

    Observe: Identify the end users and


    observe their behavior, while leaving your
    Observe subjective assumptions and experiences
    behind

    Capture data: Ask “how” and “why”


    Capture questions to interpret users’ actions

    Reflect Reflect and analyze: Generate insights to


    and identify and understand users’ needs and
    problems
    analyze
    2- Define

    • The second stage of design thinking,


    where you seek to define the problem
    statement in a human-centered manner
    • A problem statement identifies the gap
    between the current state (i.e. the
    problem) and the desired state (i.e. the
    goal) of a process or product. Within the
    design context, you can think of the user
    problem as an unmet need
    3- Ideate
    • Ideation is a creative process where designers
    generate ideas in sessions (e.g., brainstorming,
    focus group, etc.). It is the third stage in the Design
    Thinking process. Participants gather with open
    minds to produce as many ideas as they can to
    address a problem statement in a facilitated,
    judgment-free environment.
    • The purpose of the ideate stage is to push for the
    widest range of ideas that can be implemented in
    later stages. The ideate stage is important because
    it's when a design team moves from understanding
    and defining consumer problems to coming up with
    solutions for those needs.
    4- Prototype
    • A prototype is a simple experimental model of a
    proposed solution used to test or validate ideas, design
    assumptions and other aspects of its conceptualization
    quickly and cheaply, so that the designer/s involved can
    make appropriate refinements or possible changes in
    direction. This stage uses Minimum Viable Product
    (MVP) concept to define / produce minimum quantity
    of product.
    • A prototype is a product built to test ideas and changes
    until it resembles the final product. You can mock-up
    every feature and interaction in your prototype as in
    your fully developed product, check if your idea works,
    and verify the overall user-experience (UX) strategy
    5- Test

    • Testing, in Design Thinking, involves generating


    user feedback as related to the prototypes you
    have developed, as well as gaining a deeper
    understanding of your users.
    • Testing is the fifth stage in the five-stage Design
    Thinking process. Testing is often undertaken
    concurrently with Prototyping, and performed
    well, it can provide many learning opportunities
    to help you learn more about the user, and
    opportunities to refine your prototype and even
    the problem statement.

    You might also like