Starting Your Business: Dr. Carlos L. Manapat

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Starting your business

Dr. Carlos L. Manapat


• A. Identifying the type of business
There are many practical ways in identifying
what kind of a business will likely to succeed.
One is if there is an existing need for the service
or merchandise.
• B. Getting the initial capitalization
Is it easy to get a business loan?
• No, it is not easy because of the requirements.
– Business licenses, Financial statements, bank
statements, and collateral
• Although a personal loan is easy to get the
only problem with this is you are not sure
whether it will succeed or not. And if it
doesn’t work; then you may not be able to get
another crack in getting into another business.
A back-to-back loan
• You can get a loan from your cooperative
provided you have a savings deposit,
• If your only option is to get a personal loan
from a bank; then choose a bank which is less
stringent like a bank that offers less interest
rate, flexi-terms, no collateral, and does not
require a post dated checks (PDCs).
• C. Selecting the place for business
A “good place for business” is defined as a
market place with a lot of buyers or consumers
or a place which is easy to access like a terminal
or some sort where ordinary people pass by
using it as an entrée to transfer from one place
to another.
• The only problem with a good location is the
cost of it.
• The size of the store is also essential in
selecting one. Size should be appropriate to
the kind of business venture that you have
and there should be enough space for
expansion in the long run.
• I do not recommend “tiendas” or “tindahan”
where informal selling is being done.
• D. Direct operations and management of the
business
Step 4 relates to the operations and
management of the business. If your business is
into manufacturing; it is appropriate that the
owner knows something about the product. One
should know the materials used, how the
product was produce, and how to pack and sell
them.
• There should a specific trade secret on how
you produce a good or a service. It is your
leverage compared with other suppliers. This
trade secret maybe your own recipe of a
spillover from other suppliers but with a
different flavor or it is totally original.
• E. Getting profits and or losses
Step 5 is getting profits and losses. The truth
of the matter is all businesses pass through
getting losses first before profits. And there are
no exceptions to the rule even the simplest
business of a small store using your house will
still get losses before you even get small profits.
Types of business according to ownership

A. Sole or single proprietorship


B. Partnership
C. Corporation
• Some tips in having your own business
It is essential that a business owner knows
something about financial standing of his/her
business for control and monitoring. Getting
cash everyday from your daily operations does
not necessarily mean that the financial condition
of your business is sound.
• Identify all costs including opportunity cost. In
starting your business, you should not only think
of revenue and profit, you also try to identify
costs. There are 2 major types of costs namely
variable costs and fixed costs. Fixed costs
include rent, depreciation cost, machinery and
equipment, etc. Variable costs include labor
cost, telephone, light, and water expense, and
cost materials and ingredients in making goods.
• After knowing your costs; let us now compute
for your revenue which is the price of your
merchandise multiplied by quantity output.
As mentioned earlier, you can set a target
Price or Quantity for you to achieve a specific
profit.
• If business is capital intensive then it is
imperative for the owner to compute for
depreciation cost which is a 10%-20%
depletion of said equipment. It goes that if
the value of equipment is reduced by 20%, it
follows that the minimum net earnings of such
business should be greater than or equal to
depreciation cost.
• If your business is the type where labor cost is very
expensive; then it is best to maximize the output
of each laborer by setting them a quota. Do not
let them work without any quota for there is a
strong possibility that they are producing goods
below par. Do not let your employees do over
time because you pay more while they are already
slowing down. Why pay more to get less work?
Get additional part time workers to fill-in the job.
• People ask me if it is a good idea for the owners
to operate their businesses on a full time basis.
My answer is if there is no opportunity cost
then it is an excellent idea to do so. But if you
are still working on a full time basis then you
need to compare the advantages and
disadvantages of letting go of your old job and
replacing it with your new business.
• Do not buy an old business from a friend or
from anybody because they won’t tell you
about hidden problems in operating such. It’s
just like buying a brand new car; you need not
worry on the first few years of driving it
because it will serve you perfectly. Buying a
2nd hand unit is more affordable but the
maintenance cost is quite expensive. You
might not be able to operate efficiently.
• Do not accept a proposal of being a limited
partner for your absence in the operation of
the business is detrimental to the information
that you need to know like is the business
doing well or is the business near its end?
• Diversification is done after reaching
expansion.
• Lastly a graceful exist is not so bad after expansion
and diversification because all of the proceeds will
be diverted to purchase a new business.
Remember that if you can no longer compete with
bigger businesses; then its best for you to shutdown
the facility and sell whatever is left. What remain of
your assets turned into cash are enough for you to
begin another business. And a new business with a
new twist will always be better than the old one.

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